7 Lifestyle Product Brand Success Stories [2023]

7 Lifestyle Product Brand Success Stories [2023]
Start A Lifestyle Product Brand

A lifestyle brand is a company that makes products that are designed to reflect a certain way of life or attitude.

Lifestyle brands sell various products, including clothing, accessories, cosmetics, and home goods.

These companies often focus on their customers' lifestyles, and they don't just sell products—they sell an experience.

Lifestyle brand businesses are a relatively recent trend. They are changing the way that small businesses compete in the marketplace by offering personal and relevant products and services to consumers.

Here are some real life success stories of starting a lifestyle product brand:

1. Blvck Paris ($1.2M/year)

Julian O'hayon (from ) started Blvck Paris about 5 years ago.

$100K / month
2 founders / 2 employees

Case Study

My name is Julian O’hayon and I am the co-founder of Blvck Paris, a company selling the highest quality and minimalistic, black-themed products to enhance your lifestyle.

From the very start, Blvck Paris grew very quickly. The company was founded towards the end of 2017 and in just two years, we grew a cult following online with over 640,000 followers on our Instagram account @black. We have also exclusively collaborated with renowned brands such as Hugo Boss on premium office accessories in 2018.


2. Ohrna ($12K/year)

Jhumkee Iyengar (from Pune, Maharashtra, India) started Ohrna over 5 years ago.

$1K / month
1 founders / 2 employees
Pune, Maharashtra, India

Case Study

My name is Jhumkee Iyengar and I launched Ohrna at age 57 with a fourfold objective:


Learn more about starting a lifestyle product brand:

Where to start?

-> How much does it cost to start a lifestyle product brand?
-> Pros and cons of a lifestyle product brand

Need inspiration?

-> Examples of established lifestyle product brand
-> Marketing ideas for a lifestyle product brand
-> Lifestyle product brand slogans
-> Lifestyle product brand names

Other resources

-> Lifestyle product brand tips

4. Stone ($1.2M/year)

Stefan Johnson (from London, England, United Kingdom) started Stone almost 5 years ago.

$100K / month
3 founders / 5 employees
London, England, United Kingdom

Case Study

Fast forward to 2019 and we have launched 6 new products with a further 12 in development, are launching an editorial side of the business and are now average around $40,000 USD per month in revenue with over 45,000 products sold.


5. American Blossom Linens ($600K/year)

Janet Wischnia (from Thomaston, GA, USA) started American Blossom Linens about 4 years ago.

$50K / month
1 founders / 3 employees

Case Study

I am Janet Wischnia and I am the founder of American Blossom Linens a direct-to-consumer brand of bedding made completely in the USA from USA grown cotton. Our flagship product is our classic made in USA organic cotton natural sheet set and we sell online in the USA to people interested in quality sustainable products.

We started right before the COVID 19 pandemic started which we thought was going to make the growth trajectory very hard but much to our surprise we grew our sales by 400% in 2020 and have continued to grow in 2021. We introduced a line of cotton blankets and plan on introducing many more new products.


6. Nike ($1B/year)

Nike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […]

Phil Knight and Bill Bowerman (from Beaverton, OR, USA) started Nike about 59 years ago.

$83.3M / month
2 founders / 112479 employees

Case Study

On January 25, 1964, Bill Bowerman and Phil Knight founded the premium athletic footwear brand Nike.

The company was initially named 'Blue Ribbon Sports. They later changed the name to Nike on May 30, 1971.

Headquartered in Beaverton, OR, Nike is now one of the world's top manufacturers of athletic apparel and footwear.

It all started with a shoe and a t-shirt. Today, it is a complex and diversified multinational corporation.

The brand sells products under the Nike and Jordan names and through its Converse and Jordan Brand divisions.


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Pat Walls,  Founder of Starter Story
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