On Starting A Handmade Sustainable Fair-Trade Lifestyle Products Brand
Hello! Who are you and what business did you start?
My name is Jhumkee Iyengar and I launched Ohrna at age 57 with a fourfold objective:
- Enable rural women to develop artisanal skills and also earn a living from home
- Preserve time-honored crafts by applying them to contemporary products
- Use only sustainable and organic materials in our products and packaging and
- Showcase India’s beautiful crafts and materials to a global audience
Our ethnic, embroidered backpacks, totes, holders and pouches are our most popular products, all handmade by rural women in India. Besides, we also have cross body bags, laptop sleeves, shopping bags and more. We combine jute with natural and local fabrics to give a unique, rustic-classy look to our products. Many products are reversible too since we line our jute with the same cotton fabrics and not plastic, which is typical in the market.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
