15 Lead Generation Business Success Stories [2023]

15 Lead Generation Business Success Stories [2023]
Start A Lead Generation Business

Lead generation business aggregates consumer and business information that it can sell to businesses wishing to purchase new leads. A lead generation company earns money for every lead it generates for a client.

As the business landscape becomes more competitive, entrepreneurs prefer hiring a lead generation company to help increase sales. Therefore, if you understand how digital marketing works to attract customers, you can start your lead generation business.

Here are some real life success stories of starting a lead generation business:

1. Article-Writing Co ($1.5M/year)

David Tile (from Toronto, Ontario, Canada) started Article-Writing Co almost 12 years ago.

$125K / month
1 founders / 25 employees
Toronto, Ontario, Canada

Case Study

My name is David Tile. I own and operate a Content Writing Service, under the banner Article-Writing.co.

We don’t consider ourselves a content marketing firm. But a firm dedicated to the business of writing. Project management offers most often attached to marketing agencies. We work against marketing briefs delivering content on time and under budget.


Jake Jorgovan (from Remote) started Lead Cookie over 5 years ago.

$55K / month
1 founders / 24 employees

Case Study

My name is Jake Jorgovan and I am a Serial Entrepreneur, Author, Podcaster, and Business Advisor. I have two companies currently, Lead Cookie & Content Allies. But for the focus of this article, I am going to be focusing on Lead Cookie which is a larger and more mature company.

Today Lead Cookie is averaging between $45k-70k every month. As an owner, I only spend 4-8 hours per week on this company while my team runs the business.


Learn more about starting a lead generation business:

Where to start?

-> How to start a lead generation business?
-> Lead generation business plan
-> How to finance a lead generation business?
-> How much does it cost to start a lead generation business?
-> Pros and cons of a lead generation business
-> How to get clients for a lead generation business?

Need inspiration?

-> Examples of established lead generation business
-> Marketing ideas for a lead generation business
-> Lead generation business slogans
-> Lead generation business names

Other resources

-> Profitability of a lead generation business
-> Lead generation business tips
-> Lead generation business hashtags

4. CallPage ($780K/year)

Ross Knap (from Krakow, Lesser Poland Voivodeship, Poland) started CallPage over 7 years ago.

$65K / month
3 founders / 30 employees
Krakow, Lesser Poland Voivodeship, Poland

Case Study

Hi, my name is Ross Knap, and I am the CEO and co-founder of CallPage. I've been an entrepreneur for as long as I can remember. When I was five years old, I had the idea to sell chewing gum. I bought them in bulk of 100 pieces and then sold them 2x more expensive. When I was 13, I sold mobile phones. In college, for a long time, I was investing in the stock market. I also studied finance and business, which directed my actions toward entrepreneurship. I also launched an online shop for home decor, which I then sold. Later I co-founded CallPage along with two of my friends Sergey Butko, and Andriy Tkachiv.

CallPage based is out of Kraków, Poland with another office in San Francisco.


5. GoEdison ($216K/year)

Joel Allen (from Nashville, TN, USA) started GoEdison over 7 years ago.

$18K / month
2 founders / 1 employees
Nashville, TN, USA

Case Study

I’m James Harper, Founder of GoEdison. We’re a small business marketing agency that specializes in helping service-based businesses increase call volume and lead-generation.

Currently, GoEdison does about $17,000 - $20,000 recurring revenue servicing unique service based clients in strange niches. We’re a small team that truly has a passion for helping our clients get tangible results. We want to see our clients dominate their strange niche. We understand there are a TON of marketing agencies around, but very few actually talk about increasing clients' bottom line and total revenue with them. That’s what we do. We believe your marketing should be pushing your growth.


6. Hawk Prospecting ($12K/year)

Mohamad Alasadi (from London, UK) started Hawk Prospecting over 1 year ago.

$1K / month
1 founders / 1 employees

Case Study

Hello, my name is Mohamad Alasadi, a 19-year-old entrepreneur and blogger at mohamadalasadi. Around a month and a half ago, I started my first ever SaaS company, Hawk Prospecting, after a failed attempt at running my marketing agency. Hawk Prospecting was the tool, the missing piece of the puzzle I needed when I ran my agency.

Had I let the early-day setbacks stop me in my tracks, I would have missed the opportunity to build a fulfilling business that solves real-world problems for agency owners and salespeople.


7. BizzBee Solutions ($300K/year)

Dancho Dimkov (from Skopje, North Macedonia) started BizzBee Solutions about 8 years ago.

$25K / month
2 founders / 17 employees

Case Study

Hi, I'm Dancho Dimkov, the face and the brain behind BizzBee Solutions. A born and educated entrepreneur, dedicated businessman and consultant, and also a sworn supporter of building meaningful relationships with clients. In 2015, I founded my hive called BizzBee Solutions.

We believe that when you have a dream and set a goal, there is nothing in this world that can stop you from achieving what you want.


8. ZenOutreach ($120K/year)

Laura founded ZenOutreach, a lead generation company for agencies. They offer cold email as a service and have reached $6k MRR in less than a year.

Laura van den Herrewegen (from ) started ZenOutreach about 2 years ago.

$10K / month
1 founders / 3 employees

Case Study

Read the full story on Failory ➜

9. LinkHelp ($48K/year)

Geet (from Singapore) started LinkHelp over 1 year ago.

$4K / month
1 founders / 3 employees

Case Study

Hi! My name is Geet and I have been developing LinkHelp alongside my amazing team since last year!

We have customers from more than 90 countries across the globe and while we’re still very early stage our ARR is $50k


10. Website Rental Coaching ($504K/year)

Luke Van Der Veer (from New York, NY, USA) started Website Rental Coaching about 7 years ago.

$42K / month
1 founders / 0 employees

Case Study

Hello, my name is Luke Van Der Veer and I am the founder of Website Rental Coaching.

As of April 2022, I earn $42,000 per month from website rentals. However, that income increases every month as I continue renting out more websites.


11. Franchise UK ($600K/year)

Joel Bissitt (from Norwich, UK) started Franchise UK about 19 years ago.

$50K / month
1 founders / 5 employees

Case Study

My name is Joel Bissitt & I am MD of Franchise UK, The UK’s largest franchise directory. For 18 years, we have assisted franchise businesses to grow by generating quality franchisee recruitment leads online.

Franchise UK has grown rapidly, particularly over the last 5-6 years & we have achieved year-on-year growth since 2017 with a 50% increase in turnover last year.


12. Wealth Lead Generation ($120K/year)

Maria Popova (from Rotterdam, Nederland) started Wealth Lead Generation almost 5 years ago.

$10K / month
2 founders / 5 employees

Case Study

My name is Maria. I'm 29. I run a digital advertising agency called Wealth Lead Generation HQ'd in Rotterdam.

That one little success was enough to convince me that there are plenty of opportunities online. I missed 99.9% of parties on campus but learned a great deal about remote work and online business. I made my first money online through the early adoption of bitcoin.


13. Interact ($2.5M/year)

Josh Haynam and Matthew Clark (from San Francisco, CA, USA) started Interact about 9 years ago.

$208K / month
2 founders / 9 employees

Case Study

I’m Josh Haynam, co-founder/CEO of interact, and I’m not a tech person. What brings me joy in life is human connection and being in nature. The company that my friends and I started in college doesn’t help with the nature part, but we do facilitate human connection through interactive quizzes.

Over the last 10 years of bootstrapping the company we’ve built it to nearly $3 million in ARR and over 100 million people take interact quizzes every year.


14. The Pedowitz Group ($18M/year)

Jeff Pedowitz (from Milton, GA, USA) started The Pedowitz Group about 16 years ago.

$1.5M / month
2 founders / 100 employees

Case Study

Jeff: In 2007, my wife (Cherie) and I started The Pedowitz Group, a consulting agency primarily focused on sales/marketing and now RevOps processes, people, and tech.

I’m currently the CEO, Cherie is the Chief Talent Officer, and we’re thrilled that the company has grown in 15 years to be north of $20M a year in revenue with over 100 employees and working with many global companies, some in the Fortune 1000.


Pat Walls,  Founder of Starter Story
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