How Profitable Is A Lead Generation Business? (Updated for 2024)

Updated: September 20th, 2023
Start A Lead Generation Business

How Profitable Is A Lead Generation Business? (Updated for 2024)

So you want to start a lead generation business?

And the first question that came to your mind was, “Well, is a lead generation business profitable?”

With a market size of $399B there’s plenty of business to go around. Especially considering the initial investment is $2K and potential revenue is $831K per year with gross margins being 93%.

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a lead generation business.

Let’s dive in!

Is a lead generation business profitable?

Yes, a lead generation business is generally a profitable one. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since your potential revenue is $831K per year with a gross margin of 93%, you can recover your investment within 5 months or even less.

Of course, it all comes down to how much you earn compared to the potential revenues of your lead generation business.

To determine whether your business is profitable, you should earn more than your expenses within 5 months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your lead generation business is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a lead generation business worth it?

If you’re wondering if a lead generation business is worth it, the answer is a big YES. With these types of businesses, you can earn as much as $831K per year.

Further, you can have your initial investment of $2K back within 5 months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $399B, it will be possible for you to enjoy a monthly revenue of $64.4K. As such, it’s the type of business you should consider starting.

Of course, you must learn and understand every aspect of running a lead generation business to ensure success. Still, as long as you have the initial investment and can endure 5 months before your actual gains, this business is worth it.

You might even need to get some financing to launch such a business. We have a guide exactly for you on how to finance a lead generation business.

Learn more about starting a lead generation business:

Where to start?

-> How to start a lead generation business?
-> Lead generation business plan
-> How to finance a lead generation business?
-> How much does it cost to start a lead generation business?
-> Pros and cons of a lead generation business

Need inspiration?

-> Other lead generation business success stories
-> Examples of established lead generation business
-> Marketing ideas for a lead generation business
-> Lead generation business slogans
-> Lead generation business names

Other resources

-> Lead generation business tips

How much can you make in a lead generation business?

With a lead generation business, you can make as much as $831K per year since it has a gross margin of 93%.

All you need is an initial investment of $2K. Then, with proper knowledge and sustained effort, you can have the ROI (or return of investment) within 5 months.

Generally, a lead generation business can offer you a monthly profit of $64.4K since you’re catering to a market size of $399B. But, of course, this size varies depending on your area of choice.

How much does a lead generation business make a week?

The weekly profit for a lead generation business ranges around $16.1K. As such, you can enjoy a monthly profit of $64.4K.

To know if your lead generation business achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your lead generation business.

How much does a lead generation business owner make?

The income of a lead generation business owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly salary of the owner of an established lead generation business is about $16.1K. But it can also be 80% lower or higher depending on so many factors it's almost impossible to say exactly.

While the potential for earning a good income as a lead generation business owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Lead generation business profit margins

Generally speaking, lead generation business makes a profit margin of around 93%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a lead generation business, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, lead generation business owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, lead generation business owners can ensure long-term sustainability and profitability for their business.

Lead generation business owner salary

The salary of a lead generation business owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established lead generation business, in a prime position, might see an average weekly salary around the ballpark of $16.1K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.


In a nutshell, a lead generation business is quite promising if you plan on starting such. With a market size of $399B, you can enjoy a potential revenue of around $831K per year with a gross margin of 93%.

Considering this information, you can enjoy a return of investment within 5 months, especially if you have a monthly profit of $64.4K. Overall, the success of your lead generation business also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this lead generation business is profitable.

Make sure you have a proper lead generation business plan and know how to get clients for your lead generation business.