1,000+ Trendy Lead Generation Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect lead generation business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your lead generation business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best lead generation business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your lead generation business.

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Ideas

Catchy lead generation business name ideas

The Knock
Right Door
The Raise
The Magnetic
Cloud
Collective Vessel
The Easy Catch
Collective
The Generator
Redefined Lead
The Flow
Opportunist
Creator
The Glass
Brighter
Cheerful
High Hopes
Certain
Positive Lead
Rising Lead
Right Prospect
Director
Controlled
Lead Apatite
Left Turn
The Circle
The Opportunity Hunter
Active Lead
Dry
Bigger Hunt
Hunger
The Catch
Appropriate Participant
The Rigid
Generator Co.
The Right Thought
The Best Client
Favorite Lead
Technical Guy
Recorded
Availed
The Purpose
Old Companion
Fresh Start
Better Tomorrow
Happy Client
The Lead Hunter
Misplaced
Lead Navigator
The Ideal
Spark
Object
Lead Idea
Expectation
Fifth Generator
Green
Highlighted
The Big Gap
Ideal Client
Smooth Lead
Common Command
Extended
The Growth
Developed
The Business Enhancer
Daily Lead Generator
Slightly Changed
The Early Catch
Caught In Net
Contributor
Better Catch
Ideal Generator
The Definite
The Kind Lead
The Inorganic
Left Trail Place
Technological
The Elderly
AverageClient
Juvenile Go Spot
The Diabetic Claimant
Correct Take Spot
Strident Client
Pass Spot
Dying Client
Nathan Generation
The Liquid Take
WindowsClient
Female
Left Contribute
YoungestGeneration
Sea raven Generation
Born
The Evaluate
Precordial Contribute Pro
Cold Take Trading Co
The Argentiferous Wind
Prospective Node
Early Go Trading Co
Run Take
The Positive
Left Precede Trading Co
Seventh
Filial Breed Group
FifthGeneration
Antimonial Extend Collective
The Hard
The White Trail
The Commanding Run
Signal
Big Run Co
The Metallic Leash
Adolescent Applicant
Wave Collective
New haven Generation
Pirate Client
EarlierGeneration
The Deaf
Power Collective
Thin Customer
Technical Contribute Co
Precede Pro
Corporate Customers
Corporate
Thin
Extend Co
Corporate Customer
Liquid Run
Hard Wind Place
Guest Place

Creative lead generation business name ideas

Wind Pro
Narrow Wind Trading Co
LatestGeneration
Offspring Pro
Ninth Propagation Group
The Technical Take
Second Power Collective
Thermal Propagation Collective
Likely Liability
White Extend Place
Positive
Wave Collective
MaleLead
The Hard Take
The Refined
Applicant Collective
The Right
ThinLead
Pure Result
Bipolar
Sounding Wind Trading Co
Inorganic
Hot
Extend Trading Co
Refined Leash Pro
Correct
Left Contribute
Refined
Entire Power
Spongy Run Group
The Soft
Wind Group
Liquid
CorrectLead
MuchLead
The False Run
Pass Trading Co
The Game
Wind Place
Second Gen
LiquidLead
Power Co
DeafClient
Red Wind
Comfortable
Take Spot
FemaleLead
Corporate Consignor
WealthyClient
Customers Group
The Strong Extend
SixthGeneration
Generating Collective
Adolescent Applicant
Primary Applicant Trading Co
HarmonicGeneration
Spongy Go
Hot Wind Group
Metallic Contribute
Hot Contribute Collective
The Eternal
Substantial Wind
Evaluate User Co
Last Wave
Run
Unfortunate
Precordial Go
Solid Result Spot
The Clear Leash
Left Leave
The Antimonial
Founding Coevals
Left Leash
Sounding Result Place
Left Lead In
Take Co
Pass Collective
Multiplication Place
The Faithless Coevals
Romantic
Early Pass
Wind Spot
ArgentiferousLead
Cold Take Trading Co
Hard Wind Place
SoundingLead
Rich Extend Place
JuvenileLead
The Assist
The Pure Contribute
Technological Pass
Extend Place
Graven Generation
Precordial Leash Co
Liquid Lead In
Likely Lane
Likely Leave
Left Leader
Nathan Generation
The Game Go
RegularClient
Corporate Consumer
Eternal Contemporaries Place
Next Contemporaries Trading Co
Substantial Result
White Leash Pro
Metallic Result
Promising Pass Co
Primary User Collective
Typical Customer
Precede Group
Vibrant Client
The Solid
Take Place
Business Pro
Solid Go
Soft Leash
Female Wind
Fourth
Likely Leaders
Spongy Trail Collective
HotLead
TechnicalLead
Diabetic
The Liquid
Wireless Patient Place
Trail Group
Raven Generation
Inorganic Result Group
The Sounding Result

Learn more about starting a lead generation business:

Where to start?

-> Lead generation business plan
-> How to finance a lead generation business?
-> How much does it cost to start a lead generation business?
-> Pros and cons of a lead generation business

Need inspiration?

-> Other lead generation business success stories
-> Marketing ideas for a lead generation business
-> Lead generation business slogans

Other resources

-> Profitability of a lead generation business
-> Lead generation business tips

Funny Lead Generation Business Names

Spongy Result
The Technical Contribute
RomanticLead
The Based
Red
SpecificClient
RunLead
Shaven Generation
False Extend
Pass Spot
Narrow Go
The Difficult
Coevals Place
The Commanding Run
Younger Contemporaries
NextGeneration
Spongy Precede
Positive
The Last Multiplication
PatientClient
The Precordial Take
FemaleClient
LargestClient
NarrowLead
Left Leader
Frying Client
The Spongy Wind
Patron Customers Trading Co
Applicant Trading Co
Elderly
The Early
Correct Take Spot
Trail Collective
Email Clientele Spot
Male Leash
The Correct Trail
Last Wave
Soft Trail
SpontaneousGeneration
Substantial Trail Group
The Sounding
The Random Gen
Wealthy Patient
The Patient
Haven Generation
Romantic Breed
Promising Precede
Inorganic Run Place
Technical Go Place
Clientele Pro
Corporate Caller
Current Multiplication Collective
Offspring Place
White Contribute Collective
Spongy Wind Place
The Solid
The Blue
Next Gen Group
The Signal
The Big
PatronClient
SlightLead
Male
Pregnant
Likely Lane
FairClient
Hard Extend Trading Co
Liquid Take Co
InorganicLead
Filial Breed Group
Likely Line
Inorganic Contribute
BlueLead
Promising
The Substantial Extend
Cold Take Trading Co
Extend Pro
The Hard
Island Client
Node Trading Co
Huge Take Collective
Subsequent
The Likely
The Clear Wind
The Airborne
Propagation Trading Co
WealthyClient
FormerClient
The Early Trail
Replacement Generation
The White Trail
Pediatric Claimant Group
Technological Leash
New haven Generation
The Hard Trail
Earlier
Successive
Contribute Co
Likely Take
Hot Contribute
Rich Take Co
Entire Gen Place
The Strong Take
The Run Go
Prospective Node
Senior Offspring Co
Cold Go
Inorganic Extend
Employer Pro
The Promising Contribute
Silent Client
Left
Nuclear
Applicant Collective
Big Take
Left Trail Place
The Likely Take
Left Precede Trading Co
The Commanding Contribute
Business Pro
Wave Trading Co
Airborne Pass Pro
Run Group
The Positive Take
Liquid Leave
Substantial Result
Biggest Node
Individual Guest Trading Co
Second Power Collective
Kliment Client

Cool lead generation business name ideas

Run Go
The Hard Trail
The Soft
The Remote Customer
The Heavy Wind
The Sounding Take
FilialGeneration
RomanticLead
Rich Result Spot
Second Gen
Bipolar
Spongy Go Trading Co
Current Multiplication Collective
Precordial Contribute Pro
The Signal
Dying Client
Early Pass Collective
Ordinary Take Spot
Female
The Ordinary
Corporate Complainant
Soft Trail
Slight Leash Place
Romantic Trail Co
Sounding Result
Hot Wind Group
Soft Leash
Youngest
Parental Era
PositiveLead
Romantic Breed
Airborne Run Trading Co
Corporate Cust
Pediatric
Kliment Client
Precede Trading Co
Liquid Lead In
Spongy Wind Place
Likely
Soft Extend Spot
TechnicalLead
The Newest Offspring
The Rich
Technological Trail
Email
The Thin
RomanticGeneration
The Huge
Slight
DependentClient
ThinClient
Quiet Client
Female Extend Spot
New Clientele
Likely Line
PointLead
The Red Precede
Corporate Consumer
PediatricClient
ElectricalGeneration
MobileClient
The Nuclear
Thin Take Pro
Red Wind Pro
ImportantClient
The Commanding Extend
Corporate Clientele
LatestGeneration
Left Lead Story
The Cold Contribute
Slight Take Collective
Unipolar Contribute
Efficient Breed
The Bipolar Run
Extend Co
Email Clientele Spot
Likely Lane
Night raven Generation
The Random Gen
Solid Extend Place
Juvenile Run Trading Co
Female Pass Pro
Cold Go Pro
Replacement Generation
The Correct Trail
Inorganic Result Group
The Unipolar Leash
The Older
Hot Run
Applicant Trading Co
Flying Client
SixthGeneration
Pure Result
SpecificClient
Wind Group
Ordinary Trail Group
Hot Leash Pro
Wicked Breed Collective
The Line Guest
Blue
Commanding Trail Trading Co
Run Pro
Positive Pass Collective
Senior Offspring Co
Harmonic
Comfortable
The Sounding Result
Commanding Extend Co
Coevals Pro
Female Run
The Last Multiplication
Ages Generation
Ninth Propagation Group
The Assess Claimant
The Point Result
Wind Trading Co
The Diabetic Claimant
ClearLead
Argentiferous Take Pro
Precordial Go
The Eternal
The Left
Based Customers
Technical Take
Wind Pro
White Contribute Collective
The Assist
Crying Client
ThirdGeneration
Adolescent Applicant

Unique lead generation business name ideas

Cold Take Trading Co
The Heavy
Past Propagation Collective
SubstantialLead
Latest Contemporaries
Clear Result Collective
Propagation Co
Sounding Contribute Spot
FemaleClient
Left Contribute Trading Co
Entire Coevals Spot
Likely Leadership
Correct Take Spot
The Positive
JuvenileLead
New
The Alcoholic
Signal
Airborne Trail
Extend Group
RichLead
Thin Run Co
Bipolar Trail Trading Co
The Sounding
Eternal Contemporaries Place
Cold Go
Precordial Go Trading Co
The Spongy Wind
The Red
Soft Go Spot
Wealthy Business Spot
The Comfortable Leash
Likely Extend Trading Co
Older Node Co
DeafClient
Clients Client
Huge
The Strong
WindowsClient
Power Place
Positive Result Trading Co
Offspring Place
The Hot Go
Narrow Result Spot
Left Contribute
Entire Power
Primary Applicant Trading Co
RichClient
The Difficult
The Romantic
TechnologicalLead
BornGeneration
Leash Collective
Metallic Contribute
Solid Precede
Left Line
Wealthy Patient
Result Pro
Wave Collective
Seventh
Born
The Ordinary Precede
The Clear Wind
FemaleLead
Windows Clientele
Take Trading Co
Clear
The Commanding Contribute
The Female
HugeLead
Hard Wind Pro
Remote
Inorganic Extend
Sounding
Liquid Take Co
Nuclear
DiabeticClient
Sounding Result Place
Promising Pass Co
Brain science Client
Rich Take Group
The Strong Take
The Strong Precede
Extend Collective
Go Group
Precede Place
The Electric
Take Spot
Precede Group
Alcoholic Guest Collective
White Extend Place
MaleLead
SoundingLead
The Favorite Node
Youngest Power Collective
Corporate Clint
The Much Go
AverageClient
Hard Wind Place
Later Coevals
Metallic Take
Liquid Run
The Romantic Trail
Prospective Node
Liquid Result Collective
RefinedLead
IdealClient
Liquid Pass Spot
RedLead
The Inorganic Precede
Solid Wind Collective
The Airborne
Node Group
HarmonicGeneration
Business Co
Early Precede Group
Early Extend Pro
Electrical Offspring Spot
Take Co
Romantic Wave
Wasted Generation
SoftLead
The Hard Take
Pilot Client
Customer Co
Ill Customers
Heavy Wind Place
Sounding Wind Trading Co
AntimonialLead
Present

Cute lead generation business name ideas

Take Place
Take Pro
Liquid
The Ninth
Latest
The Particular Node
The Run
Unipolar Leash Pro
FoundingGeneration
Juvenile Go Spot
Tenth
Liquid Leaders
The Cold Result
Big Run Place
The Juvenile
Precordial Leash Co
The Precordial
Right Trail Spot
The Earlier
The Refer Clientele
Liquid Trail Pro
Juvenile
Fourth
Deaf
The Liquid Take
Ordinary
Average User
SeniorGeneration
Wind Place
Take Group
Immigrant Contemporaries Place
Last Wave
LeftLead
The Game Precede
Youngest Power
Strong Contribute Group
Contribute Collective
SlightLead
Spongy Contribute Place
Left Leave
RunLead
The Perverse
Leash Co
Ordinary Wind Pro
Obligations Generation
Likely Leaders
Successive
Blue Extend
Early Go
AlcoholicClient
The Asexual
Leash Group
HardLead
Liquid Line
Point Leash Pro
Result Place
Corporate Caller
Trail Collective
Right Trail
The Single Guest
The Cold
The Pure Contribute
The Solid Result
Romantic Pass Trading Co
Island Client
The Pediatric User
The Patient
Big Take
Employer Pro
Disabled Employer Spot
TypicalClient
Rich
Technological Leash Trading Co
The Pregnant Guest
Silent Client
Wealthy
The Fourth
WhiteLead
Run Trading Co
Big Precede Place
Left Precede Trading Co
Reliance Client
Wicked Offspring
Argentiferous
The Line
The Mail
TenthGeneration
Promising
HeavyLead
The Hot Take
Fifth
CommandingLead
The Ordinary Run
Claimant Place
Clientele Place
The Refined Pass
The Promising Contribute
Corporate Claimant
The Potential Business
The Inorganic
Thin
Huge Wind
Likely Leash
Hard Pass
Antimonial Extend Collective
Slight Extend Place
ArgentiferousLead
Rich Precede Pro
Assess
Precordial
Typical Customer
Fourth Breed Group
Solid Wind
Spongy Result
ComfortableLead
The Faithless Coevals
The Signal Offspring
The Metallic Leash
PureLead
The Disabled Customers
Go Collective
RightLead
Much Take Collective
Female Go Group
Strong
Substantial Run
InorganicLead
False
Equation Generation
War Coevals Spot

Clever lead generation business name ideas

The Point Leash
Inorganic Contribute
Point Go Collective
The Likely
Heavy
Run Spot
Unfortunate
MaleClient
Single Node Place
Contemporaries Collective
Commanding Take
The New
Tenth Multiplication Spot
Coevals Trading Co
Patient Place
The Older Patient
Spongy Go Place
The Young Breed
Early Leash Trading Co
OrdinaryLead
Metallic Result
Era Pro
Precordial Precede
The Technical Precede
The Hot Wind
The Immigrant Coevals
Male Leash Trading Co
Next Gen Group
SpontaneousGeneration
Substantial
Left Leash
Gen Co
Heavy Leash Spot
Oldest
Gen Collective
Precordial Contribute Group
Founding
Narrow Go
Thermal Propagation Collective
SolidLead
Eighth
New haven Generation
The Inorganic Run
FalseLead
Haven Generation
Spongy Go
Hard Contribute Pro
Likely Precede Place
PresentGeneration
Whole Coevals
Metallic Go
The Largest
The Point
PromisingLead
Run Group
Technological Leash
The Huge Wind
Corporate
Antimonial
Pure Run Group
Pure Run Trading Co
Coevals Collective
Trail Pro
The Correct
The Comfortable Extend
Node Trading Co
Dependent
Bipolar Pass
Customers Group
The Immigrant
Game
The Right Pass
Suicidal Applicant Place
Pass Place
Spongy
The Spongy
The Liquid
The Positive Take
Result Group
The Comfortable Result
NextGeneration
Breed Pro
BigLead
Corporate Consignor
Pediatric Node Place
Next Contemporaries Trading Co
Allegations Generation
Evaluate
Shaven Generation
The Mobile
Refined Pass
Pass Co
The Rich Go
Contribute Place
The Pure
Unipolar Extend
Romantic Leash Spot
Former Node Spot
Corporate Customers
War Generating Co
White Extend Collective
Coevals Co
Run Group
Breed Place
Positive
Red Wind
The Likely Take
The Blue
NewerGeneration
Soft Wind Co
The False Run
Much Run Collective
Applicant Pro
ParticularClient
Slight Extend
EarlierGeneration
Mason Generation
Promising Wind
Depressed Customer Place
Slight Leash Trading Co
Big Leash
Contribute Spot
Big Run Co
The White Result
The Rich Run
Adolescent User Co
UnipolarLead
Nathan Generation
Inorganic Run Place
Big Wind

Best lead generation business name ideas

Defiance Client
SubsequentGeneration
Wind Spot
Pages Generation
Promising Precede
Heavy Leash Trading Co
Destinations Generation
Founding Coevals
Assignment Client
The White Trail
Contribute Group
Younger Contemporaries
Clear Pass
The Prospective
OlderGeneration
Slight Precede Spot
The Third
Patron Customers Trading Co
ImmigrantGeneration
Male
Bipolar Go Co
The Romantic Wind
Narrow Leash Spot
Fair
Run Co
Single
Patient Collective
Run
Frying Client
Inorganic
The Metallic Extend
The Big
Eternal
New Applicant
Gen Place
Substantial Trail Group
Offspring Pro
The Correct Take
WealthyClient
Extend Pro
The Efficient
Comfortable Run Trading Co
The Big Run
Male Pass Co
The Ordinary Result
Raven Generation
Substantial Wind
Likely Go Group
Liquid Leadership
Caucasian Generation
White
The Unipolar Take
Left Lead In
RegularClient
Soft Contribute
Result Co
Right
Last Multiplication
Last Era
Prospective Patient Group
Refined
Subsequent
Spontaneous Era Pro
Solid Go
The Juvenile Wind
Red
Solid
The Average
Pass Trading Co
Leash Trading Co
The Game
EarlyLead
Technical
Trail Place
BlueLead
The Bipolar Take
Born Propagation Spot
Unfortunate Patient
Go Place
Power Pro
Commanding Go Place
The Prospective Node
PatientClient
LargestClient
The Likely Precede
Heavy Precede
Individual Guest Trading Co
Multiplication Place
Alliance Client
Employer Place
Wave Trading Co
The Antimonial
Point
GameLead
The Refined
User Place
The Ordinary Leash
Offspring Co
Early Pass
Slight Contribute Place
The Commanding Run
Contribute Pro
Airborne Pass Collective
ThinLead
The Early
The Run Go
Left Take Co
The Corporate
Spongy Precede
Facing Generation
ReferClient
SeventhGeneration
Newest Power
CorrectLead
Spongy Wind Group
The Airborne Extend
Spongy Wind
Assess Employer Collective
MuchLead
EternalGeneration
The Depressed
Hard
Spongy Run Group
Comfortable Contribute Place
The Clear
The Deaf
Single Claimant
Guest Place
Automatic
Eternal

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Lead Generation Business:

Simple is always better

This means a few different things. Your lead generation business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your lead generation business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Lead Generation Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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