17 Jewelry Business Success Stories & Examples

17 Jewelry Business Success Stories & Examples
Start A Jewelry Making Business

The global jewelry market size was valued at $278B in 2018 and is expected to reach $292B by 2025.

The industry comprises manufacturers, wholesalers, retailers, and jewelry designers. Unlike many other industries that have gone through leaps in technology, the jewelry industry has remained untouched for over 40 years.

Here are some real life success stories of starting a jewelry making business:

1. Ann + Joy ($48K/year)

Lindsay Ann Gottschall and Courtney Joy Bleier (from Miami, Florida, USA) started Ann + Joy ago.

Revenue
$4,000/month
Team
2 founders / 2 employees
Location
Miami, FL

Case Study

Hello there! We are Lindsay Ann Gottschall and Courtney Joy Bleier, two sisters from Miami who started Ann + Joy. We make handmade real flower and resin jewelry and sell online and in stores around the world. We take pride in being one of the first companies to make real flower jewelry. During our first year of business, we blossomed almost immediately into a very successful Etsy shop. Etsy was constantly featuring our products on its website and in promotional emails. We are proud to say that since starting in early 2017 we have had over 5,000 sales online.

For all the readers, we are providing a 20% off coupon to our Etsy shop. Use code: STARTERSTORY at checkout!

how-we-started-a-4k-month-handmade-flower-and-resin-jewelry-business

2. Gold Pan Pete Design ($30K/year)

Alex Moore (from Queenstown, New Zealand) started Gold Pan Pete Design over 9 years ago.

Revenue
$2,500/month
Team
1 founders / 0 employees
Location
Queenstown

Case Study

My name is Alex Moore. I’m originally from St. Louis, MO, USA but have lived overseas the last 11 years and am currently living near Queenstown, New Zealand, where I have been for the last 5 ½ years. I have a wife, Paula, and three children, Sophia & Grace (twins, age 5) and Beau (age 3). My main profession (no longer full time) is that I’m a primary school (elementary) PE teacher going on my 15th year.

Currently, between all of my sales at the markets, online, etc, my revenue is on average between $2500-3000 per month. One thing that people find unique about my product is that I personally make every piece of jewelry I sell.

how-a-teacher-started-a-successful-handmade-jewelry-business-online

3. QALO ($24M/year)

KC Holiday (from Santa Ana, California, USA) started QALO about 9 years ago.

Revenue
$2,000,000/month
Team
2 founders / 45 employees
Location
Santa Ana, CA

Case Study

We’ve created an enormous community of over 2 million people who wear QALO to represent the most important commitment they’ve made in their life. This year we as a company will eclipse over 100M in total revenue since Ted Baker (my co-founder) and I founded the company from a dining room table in 2013.

how-kc-holiday-built-qalo-a-100mm-silicone-ring-business

4. costanté ($900K/year)

Connie Hung (from Los Angeles) started costanté over 3 years ago.

Revenue
$75,000/month
Team
2 founders / 3 employees

Case Study

Hi! My name is Connie Hung — I’m the Founder & Creative Director for the fine jewelry brand, Costanté. I’m a 28-year-old Taiwanese American immigrant. My family moved to the United States in 1996 and I grew up in the quaint suburb of Diamond Bar, California.

Costanté custom projects work at a large range of pricing as we try to work towards the client’s budget instead of ours. Some custom projects finish at $500, others can go over $40,000.

how-i-started-a-75k-month-handmade-fine-jewelry-brand

5. Aziza Jewelry ($60K/year)

Aziza Browne (from Asheville, North Carolina, USA) started Aziza Jewelry ago.

Revenue
$5,000/month
Team
1 founders / 1 employees
Location
Asheville, NC

Case Study

Hi there! My name is Aziza and I am the founder of Aziza Jewelry. Some of my most well-known pieces include my colorful gemstone hoop earrings and Mother-Daughter Earring Sets. My Mother-Daughter Earring Sets have become quite popular lately as a gift that men have been purchasing for the women in their lives as “Push Presents” (gifts for a new mom just after giving birth).

how-i-started-a-5k-month-side-hustle-selling-custom-word-necklaces

6. Quirksmith ($479K/year)

Pragya Batra (from Bengaluru, Karnataka, India) started Quirksmith about 6 years ago.

Revenue
$39,956/month
Team
2 founders / 5 employees
Location
Bangalore

Case Study

Hi! My name is Pragya Batra and I am the co-founder of Quirksmith, a design company that creates handcrafted jewelry and accessories.

I started Quirksmith with my sister Divya Batra, who is a jewelry designer and graduated from one of the most prestigious design schools in India (NIFT, Gandhinagar). We started Quirksmith about 3.5 years back in the year 2016. From a weekend passion project for 2 sisters, it soon became our full-time passion. We now process orders worth $40,000 every month and work with artisans across India, to keep the silversmithing craft alive!

how-we-launched-a-40k-month-handcrafted-jewelry-brand

7. Inspiranza Designs ($4.8M/year)

Diane Lawrence & Dawn Pochek (from Colombia) started Inspiranza Designs over 16 years ago.

Revenue
$400,000/month
Team
2 founders / 8 employees
Location
Columbia

Case Study

Hey there, I am Diane, one of the owners of Inspiranza. My business partner, Dawn Pochek and I started Inspiranza Designs with just $500 and a Big DREAM!

Inspiranza Designs revenue had dropped to a mere $100,000 per year just 4 short years ago and has now grown to approximately $400,000 per month. We have been named by Inc. Magazine as one of the fastest-growing companies in American two years in a row. In 2018 we were named #157 and this year we were named #110 but oh what a journey it has been.

how-our-silver-jewelry-company-went-from-200k-in-debt-to-5mm-year-sales

8. Purpose Jewelry ($852K/year)

Wendy Dailey (from Irvine, California, USA) started Purpose Jewelry over 14 years ago.

Revenue
$71,000/month
Team
2 founders / 90 employees

Case Study

Hello, my name is Wendy Dailey, and I, along with my co-founder Stephanie Pollaro, founded the non-profit International Sanctuary and Purpose Jewelry; jewelry made by and in support of young women who have escaped human trafficking.

our-jewelry-non-profit-raises-850k-year-for-survivors-of-human-trafficking

9. Bang-Up Betty ($84K/year)

Stacey Bowers (from North Little Rock, Arkansas, USA) started Bang-Up Betty about 9 years ago.

Revenue
$7,000/month
Team
1 founders / 1 employees
Location
North Little Rock, Arkansas

Case Study

My name is Stacey, and I grew my handmade jewelry hobby into a business. Bang-Up Betty is subversive and sweet hand-stamped jewelry and funny, feminist gift items and apparel.

Bang-Up Betty started as a coffee table hobby and has grown into a business that can support me. Its average revenue is about $6,000 per month. Oh, and its named after my cat. His name is Betty and he has his own Instagram account (@bettyisaboy).

growing-a-handmade-jewelry-hobby-into-a-successful-business

10. Shenzhen Shibao Jewelry Co., Ltd ($1.2M/year)

Victor Long (from Shenzhen) started Shenzhen Shibao Jewelry Co., Ltd over 4 years ago.

Revenue
$100,000/month
Team
2 founders / 10 employees

Case Study

My name is Long Shuai, the founder of Silverbene. Our main business is mainly focused on the following 2 points:

Our clients are mainly jewelry brands, distributors, and stores. Now we are supplying more than 3,500 jewelry stores over the world and send out over 90,000 items every month. Our revenue reaches 450K USD per month this year.

how-we-started-a-100k-month-jewelry-wholesale-business

11. Vivalatina Jewelry ($168K/year)

Nicolas Tranchant (from Puerto Vallarta) started Vivalatina Jewelry almost 10 years ago.

Revenue
$14,000/month
Team
1 founders / 3 employees

Case Study

Hi, my name is Nicolas Tranchant, I am French and I am the founder of Vivalatina Jewelry. We are pure player jewelry, settled in Mexico, and offering high-end jewelry for our clients worldwide. We do not have any flagship product as we sell few high-priced items and offer custom-made jewelry online.

how-i-started-a-14k-month-custom-made-jewelry-business

12. Pearls of Joy ($2.4M/year)

Kevin Canning (from Los Angeles, California, USA) started Pearls of Joy over 19 years ago.

Revenue
$200,000/month
Team
1 founders / 4 employees
Location
Los Angeles, CA

Case Study

My name is Kevin Canning, and I’m the founder of Pearls of Joy – the world’s fastest-growing pearl jewelry company.

YTD we’re trending around 150% growth and expect to close 2018 with $2.5M in revenue.

pearls-of-joy-starting-the-world-s-fastest-growing-pearl-jewelry-company

13. Taylor & Hart ($4.62M/year)

Nikolay Piriankov (from London, England, United Kingdom) started Taylor & Hart over 8 years ago.

Revenue
$385,000/month
Team
2 founders / 27 employees
Location
London

Case Study

I am Nikolay Piriankov, the Founder and CEO of Taylor & Hart. We are an award-winning, disruptive e-tailer of custom-designed, ethical engagement rings, wedding rings, and fine jewellery, that capture your story. Our online platform, processes, and brand democratises bespoke jewellery, allowing us to offer this service at scale. Taylor & Hart's vision is to reconnect customers with the original purpose of jewellery - a personalised product that tells a unique story.

Recently we closed a seed round of £1M. The London based Garage Soho, an early stage investor and brand builder also supported us in the last round.

starting-and-growing-a-jewelry-business-to-4-6m-year

14. Merci Maman ($4.8M/year)

Arnaud de Montille (from ) started Merci Maman over 14 years ago.

Revenue
$400,000/month
Team
2 founders / 42 employees
Location
London, Paris & Berlin

Case Study

Hello, my name is Arnaud de Montille and, with my wife Béatrice, we founded Merci Maman in 2007, a brand of personalized jewels, hand-engraved in our London & Paris ateliers, and sold online. The name Merci Maman, which means 'Thanks Mom' draws inspiration from the bond between mother and child, as well as our French roots.

Kate Middleton in 2014, Arnaud and Beatrice de Montille, The Duchess Necklace

how-we-started-a-400k-month-personalized-hand-engraved-jewelry-business

15. Camille Brinch Jewellery ($2.16M/year)

Camille Brinch and her brother started Camille Brinch Jewellery in 2016.

Revenue
$180,333/month

Case Study

16. Lily Blanche ($480K/year)

Gillian Crawford (from Stirling, UK) started Lily Blanche about 6 years ago.

Revenue
$40,000/month
Team
1 founders / 6 employees

Case Study

Hi, my name is Gillian Crawford and I’m the founder and MD of Lily Blanche, a demi-fine jewelry brand specializing in 1,2,4 & 6 photo lockets and personalized and engraved jewellery. Everything we design in our studio in Stirling has sentiment and meaning behind it.

There is also good evidence that businesses started by women in mid-life are less likely to fail.

i-grew-my-traditional-jewellery-business-to-480k-year-by-selling-online

17. Blue Skies & Ko ($12K/year)

Katlyn (from Woodstock, GA, USA) started *Blue Skies & Ko * about 3 years ago.

Revenue
$1,000/month
Team
1 founders / 1 employees

Case Study

Hey Dreamers! Welcome to the journey! My name is Katlyn and I am the owner of Blue Skies & Ko Boutique. Blue Skies & Ko offers hand-stamped pieces of jewelry, simplistic and trendy pieced jewelry, and now clothing!

Just before I jumped into my dream here with Blue Skies & Ko I was just your average server at a tavern making roughly 25K a year… This leap easily doubled my income within just a few short months.

i-turned-my-crafting-hobby-into-a-profitable-jewelry-clothing-boutique-with-just-2-000

Pat Walls,  Founder of Starter Story

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