Start A Children's Footwear Brand
About
Starting a children's footwear brand requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell kid shoes, or selling kid shoes online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a children's footwear brand ➜
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $0 | $7,000 |
| Employee & Freelancer Expenses | $151 | $352 |
| Website Costs | $223 | $7,215 |
| Business Formation Fees | $5,600 | $20,400 |
| Inventory Expenses | $350 | $14,750 |
| Software Expenses | $162 | $3,094 |
| Advertising & Marketing Costs | $0 | $6,850 |
| Total Startup Costs | $6,486 | $59,661 |
Case Studies
•
$250K/mo
•
$500K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
The Official Jellycat Site | jellycat.com | #16,817 |
|
Famous Footwear | famousfootwear.com | #24,509 |
|
Dungarees | dungarees.com | #37,933 |
|
Boot Barn | bootbarn.com | #40,020 |
|
Sorel | sorel.com | #44,328 |
|
Kids Foot Locker | kidsfootlocker.com | #61,073 |
|
Thom Browne Official Store | thombrowne.com | #61,507 |
|
Joules | joules.com | #97,706 |
|
|
DECKERS BRANDS | deckers.com | #115,860 |
|
|
New Republic | shopnewrepublic.com | #144,384 |
|
Shoes, Boots & Sandals | nativeshoes.com | #153,471 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Scalable | With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
| Easy to encourage "impulse buy" | In the children's footwear brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer. |
| You are your own boss! | With starting a children's footwear brand, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating! |
| You can sell your product in various places! | There are various different markets to sell your product, which will help you reach different audiences and revenue streams. |
| Cons | Description |
|---|---|
| Crowded Space | Competition is high when it comes to your children's footwear brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
| Finding The Right Supplier | Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section. |
| High employee turnover | In the children's footwear brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
| Niche Market | A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
| You may need to charge sales tax | If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913) |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
3
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
"An amazing network of founders that truly want to help each other grow their business."
Last chance to get this download.
