S
Starter Story
Business Idea
Start A Children Footwear Brand
About
Starting a children footwear brand requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell kid shoes, or selling kid shoes online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a children footwear brand ➜
Key stats
market size
$35B
revenue (monthly)
$125K
starting costs
$36.2K
gross margin
42%
avg product price
$23
time to build
10 months
growth
Word of mouth
business model
E-Commerce
time investment
Side project
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $35 | $3,250 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $500 | $5,000 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $5,600 | $20,400 |
| Inventory Expenses | $350 | $14,750 |
| Software Expenses | $150 | $3,044 |
| Advertising & Marketing Costs | $0 | $6,850 |
| Other Expenses | $0 | $300 |
| Total Startup Costs | $6,867 | $65,594 |
Case Studies
How I Started A $185K/Month Baby And Children Vegan Footwear Brand
My name is Lisa Will and I am the founder of Stonz, a baby and children ...
•
$185K/mo
How We Created A $65K/Month Healthy Children's Footwear Brand That Sells Almost Everything On Launch Day
Hello, my name is Lau García and I am the shoemaker, co-founder, and CEO...
•
$65K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
The Official Jellycat Site | jellycat.com | #16,817 |
|
Famous Footwear | famousfootwear.com | #24,509 |
|
Clothing, Workwear & Boots | dungarees.com | #37,933 |
|
Webshop not found | shoplightspeed.com | #38,141 |
|
Cowboy Boots, Western Wear & More | bootbarn.com | #40,020 |
|
Sorel | sorel.com | #44,328 |
|
|
J. Junaid Jamshed Official Website | junaidjamshed.com | #48,008 |
|
Singletracks Mountain Bike News | singletracks.com | #53,965 |
|
Kids Foot Locker | kidsfootlocker.com | #61,073 |
|
Thom Browne Official Store | thombrowne.com | #61,507 |
|
Pinboard is Eleven (Pinboard Blog) | icio.us | #70,821 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Scalable | With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
| Easy to encourage "impulse buy" | In the children footwear brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer. |
| You are your own boss! | With starting a children footwear brand, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating! |
| You can sell your product in various places! | There are various different markets to sell your product, which will help you reach different audiences and revenue streams. |
| Cons | Description |
|---|---|
| Crowded Space | Competition is high when it comes to your children footwear brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
| Finding The Right Supplier | Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section. |
| High employee turnover | In the children footwear brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
| Niche Market | A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
| You may need to charge sales tax | If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913) |
Marketing Ideas
-
1
Word of mouth
The most tried and true way to grow a children footwear brand is through word of mouth - some entrepreneurs would say it's more important than all social media.
-
2
Advertising on social media
Social media advertising is one of the leading ways to get the word out when it comes to children footwear brand.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
-
3
Pay Per Click Advertising
Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.
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