Good sleep is critical for brain performance, enhancing mood and overall body health. Not getting enough sleep raises the risk of diseases and disorders.
Research shows the type and quality of sleep products affect the quality of one's sleep. Thus, experts advise people to get quality sleep products to ensure they are well-rested for the next day.
Researchers project that the global sleep aids market shall witness an annual CAGR of 6.9% and reach $111.9 in the next few years. The benefits of quality sleep products and the rise in disposable income drive demand for global sleep aid. Besides, people are shifting away from sleep aid medication and prefer natural sleep aids.
In short, selling sleep products has become a billion-dollar business.
To start a sleep products business, research the in-demand sleep products—mattresses, bed sheets, smart beds, sleep wearables, etc. Then, decide the target market, and choose a business model. You can become a sleep products manufacturer, distributor, wholesaler, or retailer.
You need to register your business name and register a tax account. Finally, apply for a business license and permits and meet all legal formalities of operating a business in your state.
Starting a sleep products business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell sleep products, or selling sleep products online, you can use this page as a guide for everything you'll need to know.
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$0||$7,000|
|Employee & Freelancer Expenses||$151||$352|
|Business Formation Fees||$5,600||$20,400|
|Equipment & Supply Expenses||$63||$200|
|Retail Business Expenses||$1,250||$11,650|
|Advertising & Marketing Costs||$75||$4,786|
|Total Startup Costs||$7,874||$69,447|
|Cooling Smart Mattress & Bed Cooling System For Better Sleep||eightsleep.com||#47,247|
|Sleepm Global Inc||sleepm.net||#105,242|
|GhostBed by Nature's Sleep||ghostbed.com||#119,948|
|Better Sleep for Everyone||hatch.co||#121,697|
|Taking Cara Babies||takingcarababies.com||#143,510|
|American Sleep Association||sleepassociation.org||#204,514|
Pros & Cons
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Scalable||With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.|
|Meaningful business connections||You never know who you will meet as a sleep products business. This could be the start of an incredible business opportunity!|
|High customer retention rates||Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.|
|High margins||The gross margins for your sleep products business are typically around 49%, which is considerably high and allows you to grow your business and manage costs easily.|
|Easy to encourage "impulse buy"||In the sleep products business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.|
|Motivation of employees||If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.|
|High employee turnover||In the sleep products business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.|
|Taxes||As a sleep products business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.|
|High overhead expenses||With starting a sleep products business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.|
|You may need to charge sales tax||If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)|
|Churn||In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.|
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Hey! 👋I'm Pat Walls, the founder of Starter Story.
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