Business Idea

Start A Shoe Brand

About

Starting a shoe brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell shoes, or selling shoes online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a shoe brand ➜

Key stats

market size
$366B
revenue (monthly)
$391K
starting costs
$32.6K
gross margin
46%
avg product price
$75
time to build
12 months
growth
SEO
business model
E-Commerce
time investment
Side project

About

Starting a shoe brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell shoes, or selling shoes online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a shoe brand ➜

Key stats

market size
$366B
revenue (monthly)
$391K
starting costs
$32.6K
gross margin
46%
avg product price
$75

 

time to build
12 months
growth
SEO
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $600 $4,700
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $75 $4,786
Software Expenses $150 $2,420
Other Expenses $0 $300
Total Startup Costs $4,129 $58,173

Successful Businesses

Business URL Rank
Nordstrom nordstrom.com #991
StockX stockx.com #1,071
Zulily zulily.com #2,444
JCPenney jcpenney.com #3,120
Neiman Marcus neimanmarcus.com #4,455
DSW dsw.com #4,645
Finish Line finishline.com #5,723
UGG ugg.com #6,488
Vans vans.com #6,711
Converse converse.com #10,546
ALDO US | Shoes, Boots, Sandals, Handbags and Accessories | ALDO US aldoshoes.com #18,837

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a shoe brand. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Easy to encourage "impulse buy" In the shoe brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Control of workload With starting a shoe brand, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A shoe brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your shoe brand are typically around 46%, which can make it more challenging to incur new expenses and maintain profitability.
Taxes As a shoe brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting a shoe brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜