Business Idea

Start A Shoe Brand

About

Starting a shoe brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell shoes, or selling shoes online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a shoe brand ➜

Key stats

market size
$366B
revenue (monthly)
$391K
starting costs
$32.6K
gross margin
46%
avg product price
$75
time to build
12 months
growth
SEO
business model
E-Commerce
time investment
Full time

About

Starting a shoe brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell shoes, or selling shoes online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a shoe brand ➜

Key stats

market size
$366B
revenue (monthly)
$391K
starting costs
$32.6K
gross margin
46%
avg product price
$75

 

time to build
12 months
growth
SEO
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $75 $4,786
Software Expenses $150 $2,420
Other Expenses $0 $300
Total Startup Costs $1,942 $63,356

Successful Businesses

Business URL Rank
Nordstrom nordstrom.com #991
StockX stockx.com #1,071
Zulily zulily.com #2,444
JCPenney jcpenney.com #3,120
Designer Clothing, Shoes, Handbags, & Beauty | Neiman Marcus neimanmarcus.com #4,455
DSW dsw.com #4,645
Finish Line finishline.com #5,723
UGG ugg.com #6,488
Vans vans.com #6,711
Access Denied converse.com #10,546
ALDO US | Shoes, Boots, Sandals, Handbags and Accessories | ALDO US aldoshoes.com #18,837

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services within your shoe brand. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet or get to work with for your shoe brand. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your shoe brand becomes an integral piece of their every day lives.
Easy to encourage "impulse buy" In the shoe brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Control of workload With a shoe brand, you get the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A shoe brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your shoe brand are typically around 46%, which can make it more challenging to incur new expenses and maintain profitability.
Taxes As a shoe brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting a shoe brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a shoe brand is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to shoe brand.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.