74 Trending Beauty Businesses [2024]
The beauty industry is growing at a rapid pace - valued at $511B in 2021, with an annual compounded growth rate of 4.75% worldwide. The beauty industry is predicted to exceed $716B by 2025.
If you are thinking of starting your own beauty business, there are many opportunities in this space to succeed. The most profitable branches in this industry include makeup, skincare, and hair products.
Looking for some examples of a beauty business?
Interested in case studies of a successful beauty business? Check out our full list of success stories.
1. Beauty Bay
2. KKW BEAUTY
Shop KKW BEAUTY by Kim Kardashian West. Official website for exclusive access to Kim's beauty products with worldwide shipping. Shop now!
Where they're located: Tucson, Arizona, USA
Learn more about starting a beauty business:
Where to start?
-> Beauty business plan
-> How to finance a beauty business?
-> How much does it cost to start a beauty business?
-> Pros and cons of a beauty business
Need inspiration?
-> Other beauty business success stories
-> Beauty business Instagram bios
-> Beauty business Instagram captions
Other resources
-> Profitability of a beauty business
-> Beauty business tips
-> Blog post ideas for a beauty business
4. Global Cosmetic Industry
Website traffic: 80K/month
5. Pete & Pedro
Shop the best men's hairstyling, shampoo, & fragrance products including grooming, shaving, skincare, lifestyle, beard, & tools. Helping men with expert tips, advice & top-quality products! Shark Tank. Alpha M.
How much they make: $7.2M/year
Where they're located: Marietta, GA, USA
How much did it cost to start: $5K
Current team size: 8
Learn how one man went from bankruptcy and driving a beer cart to launching a successful men's grooming brand, Pete & Pedro, featured on Shark Tank, by leveraging the power of YouTube and a slowly growing audience.
6. Colombia News
Colombia's most reliable source for daily news, in-depth analysis, travel tips, profiles and data.
Where they're located: Municipio Puerto Villarroel, Cochabamba, Bolivia
Website traffic: 360K/month
7. UNIQSO
We offer 1000++ types of prescription & non prescription colored contacts/ circle lenses and over 400+ types of wigs for cosplay and daily wear. Ready and custom made cosplay costumes are available. You can find other makeup accessories such as 100+ types of eyelashes and eyeliner too.
8. TokTok Beauty
Based in Arizona, US. TokTok Beauty is your trusted source for Korean beauty and Japanese beauty products, offering a curated selection of new and cutting-edge Korean cosmetics, skincare and makeup brands. Korean skincare in Arizona. Kbeauty in Arizona. Japanese skincare in Arizona. Jbeauty in Arizona. Asian beauty.
How much they make:
Where they're located: Milpitas, CA, USA
How much did it cost to start: $50K
Current team size: 1
9. This Ugly Beauty Business
10. BD Budget Beauty (BBB)
Shop with BD Budget Beauty (BBB), an authorized importer and distributor of original brand cosmetics and beauty products. Be the best version of you ❤️. The Online Shopping Mall For BD Cosmetics
Where they're located: Manikganj District, Dhaka Division, Bangladesh
11. Rumore Beauty
Rumore is on a mission to bring more Russian Beauty to the world. We’ve handpicked the best organic and natural beauty brands and products from the heart of Russia for you to explore and enjoy.
Where they're located: New York, NY, USA
Current team size: 0
12. Doppeltree
Our natural + holistic products will make you feel better, and best of all, at an affordable price. Doppeltree, designed with love from San Francisco.
How much they make: $840K/year
Where they're located: San Francisco, California, USA
How much did it cost to start: $1K
Current team size: 0
Doppeltree, a natural self-care product company in San Francisco, started in 2017 with an $800 investment and now averages $40,000 in revenue per month with 40-50% net profit, offering eye and face masks, a Vitamin C Facial Serum with Real 24K Gold Essence, and an Organic Cotton Cold Brew Filter Bag.
13. Social Media Marketing Training for Beauty Pros
Inspiring, educating and empowering beauty professionals to use social media to market their passion and build a rewarding career in the hair & beauty industry.
14. Skincare and Beauty Blog by Jana Elston
The best and most informative skincare & beauty blog written by a qualified beauty therapist, educator, and trainer. Discover what really works!
15. Thebeautybrainsandbusiness
The goal of Beauty, Brains and Business is to help Black women build and grow businesses they love in a nurturing space, surrounding by likeminded women.
16. International SalonSpa Business Network
The chain and franchise salon business group.
17. Beauty Supply Institute
18. Beauty Business Co
Beauty Business Co
Where they're located: Greenland
19. Pretty Biznez
20. 2021 Beauty Business Summit
Oct 3-4, 2021 Premier Gathering of Licensed Beauty Professionals. 2-day business, leadership, and marketing intensive. $45,000 Grant to a beauty school.
21. Beauty Biz Bffs
A fresh, unfiltered behind the scenes of two licensed esthetician business owners talking all things beauty, business, and everything in-between. With over 20 years combined experience in the industry, Kasey and Lorena have grown successful brick and mortar / e-commerce businesses in Los Angeles and a die-hard following on social media focused on sharing tips and tricks.
22. The Bridal Beauty Business Podcast
23. Beauty Business Unplugged
24. The Beauty Business Society
25. Beauty Supply Entrepreneurship Conference
26. Beauty Backbone
Beauty Backbone is the first program designed to turn stylists into educators. Available in blow dry, cut, and color modules to help salons build an in-house education program.
27. Blue Nectar Ayurved Products
Blue Nectar Ayurvedic Products contain more than 150 Ayurvedic products that makes it the best and safest beauty products available online. Free from harmful chemical and preservative, we proudly declare complete ingredient list and Ayurvedic Herbs present in our products
How much they make: $360K/year
Where they're located: Gurgaon
How much did it cost to start: $100K
Current team size: 30
Blue Nectar is a successful Contemporary Ayurved Beauty and Wellness brand that generates $150K/month with high repeat rates, offering world-class Ayurvedic products that balance traditional effectiveness with modern sensibilities.
28. Beauty On The Grove
Where they're located: Garden Grove, California, United States
29. Taste of Ethiopia
Are you looking for authentic Ethiopian Cuisine in Davenport, IA? Turn to Taste Of Ethiopia. We offer Ethiopian dishes, catering services & takeout food options.
Where they're located: Wekepeche, Southern Nations, Ethiopia
30. Pradinis
Beauty Business Grožio Studija-Mokykla
Where they're located: Municipio Puerto Villarroel, Cochabamba, Bolivia
31. HOME
Beauty20Group, OPI, Lechat, Essie, Nail Polish, Gel, Gelish, lotion, nail tools, uv led, sofinail, cuccio, joya mia, spa, cnd, zoya, lechat, essie, hair removal, wax, nail tools, clipper, straightener, vinylux
Where they're located: Garden Grove, California, United States
32. Beauty Journey Studio
Beauty Journey provides high-quality skin care and top-notch products for all your beauty needs. Treatments, Skin care, corrective skin care, non toxic skin care, facials, waxing, cleansers, toners, serums, exfoliators, sun screen, moisturizers -- all included.
Where they're located: Garden Grove, California, United States
33. Aurora Beauty & Skincare
Handmade bath and beauty products in small-town southern Oregon.
Where they're located: Aurora, Colorado, United States
34. ed&i Body
How much they make:
Where they're located: Auckland
How much did it cost to start: $100K
Current team size: 2
35. Shova Beauty Salon
Hair Salon, Beauty Salon in Newark, expert hair stylist and skin care specialists provide mens haircut, kids haircut, womens haircut, hair color, eyebrow threading, facial, waxing and makeup service. Find best hairdresser, makeup artist, beauty parlour near you at Newark, Fremont and east bay area.
Where they're located: Newark, New Jersey, United States
36. Beauty Business Builder
37. Aurora's Beauty
Where they're located: Aurora, Colorado, United States
38. Beauty Is Your Business
Beauty Is Your Business is a business and technology podcast, featuring discussions inspired by recent news and in-depth interviews with industry notables.
39. A Beauty and The Business
A Lifestyle Blog of a mid 20s gal who blogs about her love for makeup with business lifestyle tips! Proud Mama of a few fur babies.
40. THE BEAUTY BUSINESS PODCAST
41. Evolue Skincare
Evolue Skincare was founded with a passionate, relentless spirit to heal the world from toxic skincare and to provide the best ingredients and results to everyone and anyone.
How much they make: $2.4M/year
Where they're located: United States
How much did it cost to start: $50K
Current team size: 10
Evolue x Lue Skincare generated $2.4 million revenue last year, selling 300k units of spot treatment and winning 3 Instyle Beauty awards, while pursuing transparency in ingredients, excellent customer service, and non-binary branding.
42. CURLS BEAUTY BRANDS
You have come to the right place for curly hair products for natural hair! Premium products with natural ingredients so you can slay the day!
Where they're located: FRISCO
How much did it cost to start: $30K
Current team size: 100
Website traffic: 180K/month
43. Velvette Organics
We meticulously researched, tested and evaluated over 200 plant oils to find the best oils for your face, body and hair! Velvety soft, never sticky or greasy, and developed by a certified Cosmetic Chemist Co-founder.
Where they're located: Alberta, Canada
Current team size: 2
44. FBI Cosmetics Inc.
How much they make: $102K/year
Where they're located: Fort Lauderdale
How much did it cost to start: $1.5K
Current team size: 2
A former felon's passion for makeup and skincare led her to launch FBI Cosmetics, which has grossed over $62,000 in sales since July 2020, through social media marketing, brand partnerships, and online sales at Walmart.com.
45. Osmotics LLC
Osmotics Award-Winning Anti-Aging Skincare, Serums, Eye Creams, Moisturizers, Reduce Fine Lines, and Wrinkles, Effective & Visible Results.
How much they make:
Where they're located: Denver, Colorado, USA
Current team size: 15
46. Bombshell Extension Co.
Luxury, 100% remy, cuticle aligned, human hair extensions. Carrying hand tied weft, machine weft, tape-in, clip-in, fusion, and i-tip for professionals worldwide.
Where they're located: Cedar City, UT, USA
Current team size: 5
47. Chemist Confessions
Skincare explained by chemists and designed by chemists
Where they're located: Pasadena
How much did it cost to start: $300K
Current team size: 0
48. Private Label Extensions
Private Label Extensions is a USA based hair extension and beauty wholesaler. The business supplies companies in the USA with wholesale hair, drop shipping, websites, education, and branding. They help entrepreneurs break into the beauty industry with everything needed from A - Z.
How much they make: $7.8M/year
Where they're located: Atlanta, Georgia, USA
How much did it cost to start: $14K
Current team size: 20
Website traffic: 130K/month
Private Label Extensions is a hair distribution and technology company that builds hair brands from A to Z for entrepreneurs, achieving over $650,000 in monthly sales and ranked #278 of the fastest-growing companies by Inc Magazine for 2018.
49. Soak Society
All natural wellness soaks designed for modern women who know that me-time is essential for success. Vegan, organic ingredients, natural beauty.
How much they make: $216K/year
Where they're located: Coolum Beach, Queensland, Australia
Current team size: 2
Soak Society, a bath products brand founded in Australia, has tripled its profits from last year and is on track to turn over $200,000 this financial year, largely due to their wholesale partnership with Japanese department stores.
50. Pneuma Nitric Oxide
Our body produces nitric oxide naturally, but from our 20’s, the production starts depleting; as a result, our skin starts to look aged.
Where they're located: Austin, Texas, USA
Current team size: 3
51. keauty
A NEW WAY TO FACE MASK! Create a warm, clay face mask activated by freshly brewed Coffee or Tea. Our DIY Face Mask Kits are made with the purest ingredients including natural clays and powered by fresh antioxidants! Experience beauty in a new way and enjoy the benefits of clean beauty with THE BEAUTY CUP COLLECTION.
How much they make: $18K/year
Where they're located: New York, NY, USA
How much did it cost to start: $45K
Current team size: 2
Keauty is a beauty brand offering DIY single-serve face mask kits featuring coffee or tea pods and specialized powder mix, with $1,500 monthly revenue in its early launch phase.
52. Ugly Duckling
Over 90 shades of Ultra-Conditioning Hair Color. Pearl & Silver Blonde Toners, Purple Shampoo & Mask. Get Rid of Brassy & Orange Hair Today!
How much they make: $720K/year
Where they're located: Los Angeles, California, USA
How much did it cost to start: $250K
Current team size: 2
Website traffic: 70K/month
Ugly Duckling Los Angeles, a professional haircare products business founded by Ishan Dutta, takes in anywhere between 600 and 900 orders a month, totaling around $50,000 per month in sales, with almost 60% of business coming from repeat orders; their objectives for 2020 include increasing profitability, growing digital traffic, expanding to trade shows and events, and releasing more innovative products.
53. FATCO
Cleansing oils, natural deodorants & organic skincare products for body and face by FATCO. Made with tallow and proven to be extremely nourishing for dry, oily & normal skin. Great for eczema! Free shipping over $50!
How much they make: $480K/year
Where they're located: Chico, California, USA
How much did it cost to start: $10K
Current team size: 2
This case study follows the story of Cassy Burnvoth, founder & CEO of FATCO, a natural and organic personal care brand that uses tallow (rendered beef fat) in their products, which garnered $200,000 in revenue in its first 9 months and launched in Target stores in January 2018.
54. The Laughing Tree Organics (Now Renu Naturals)
Affordable green producs for a greener world
How much they make: $64.8K/year
Where they're located: Boston, Massachusetts, USA
Current team size: 1
Founder Bonnie Giangrande shares her journey of creating The Laughing Tree Organics, an organic and plant-based skincare company that brought in $5.4k a month, to offer healthier and sustainable skincare options.
55. Tree To Tub
Replace Harsh Chemicals with Nature's Healing Soap, the Soapberry. | Organic | pH Balanced | Hypoallergenic | Vegan |
How much they make: $6M/year
Where they're located: San Francisco, California, USA
Current team size: 23
Tree To Tub, a natural skincare company, solves the painful problem of people with delicate skin, resulting in $3M revenue on their third year; their signature products include shampoo, body wash, and facial cleanser made from the gentle Soapberry, and they have since grown to $4M and plan to reach $10M in 2020.
56. AlmondClear
Harness the power of pure Mandelic Acid (and experience carefree skin! Formulated from bitter almonds, our serums are effective on a variety of skin concerns.
How much they make: $180K/year
Where they're located: Portland, Oregon, USA
How much did it cost to start: $500
Current team size: 0
Almond Clear, a line of skincare products formulated with mandelic acid, saw a revenue increase of about 20% each month for the first nine months after launching on Amazon in December 2017, finishing the first year of sales averaging around $15,000 per month in revenue.
57. Stratia
Stratia is an obsessively researched skincare brand that uses only the most effective and essential ingredients. We make skincare that works.
Where they're located: Los Angeles, California, USA
Current team size: 4
Website traffic: 70K/month
58. Tribe Skincare
Skincare for sensitive skin Vegan Skincare Cruelty-free Skincare Natural Skincare Australian made Skincare Skincare for rosacea
How much they make: $1.56M/year
Where they're located: Torquay VIC, Australia
How much did it cost to start: $20K
Current team size: 3
A skincare brand founder identified a gap in the market for sensitive skin and formed an all-natural, vegan-friendly, and cruelty-free range around it, scaling into a multi-million dollar company with 75% return customer rate in just two years.
59. Natural Skin Science
Chemical free skin care product range made for all skin types. Pure and potent ingredients formulated for results and healthier, flawless skin. Proudly American Made, Gay Owned Business.
How much they make: $90K/year
Where they're located: Los Angeles, California, USA
Current team size: 0
L. Eugene Natural Skin Science is a premier choice for effective natural skincare products, made with ingredients you can pronounce, and has generated $7.5k in monthly revenue, with a thriving, growing business built through gaining that personal trust from customers.
60. Olakino Skincare
Handmade in Hawaii. Looking for non-toxic, safe skincare? Anti-aging, acne, dry skin, oily skin, combination skin, with broad spectrum, all natural preservatives. No toxic chemicals, only plant, fruit and vegetable derived ingredients, harmful chemical free. vegan options. Visit Olakino, shop now.
How much they make: $48K/year
Where they're located: Hana
How much did it cost to start: $35K
Current team size: 1
Learn how Kristie Chee started a $4k/month, 100% non-toxic skincare and makeup brand, Olakino, after suffering from toxic liver and being disappointed with the quality of natural skincare products available in the market.
61. Rosebud Woman
Luxury skincare for the intimate parts of a woman's body. Intimate Wellness. Natural, plant-based. effective formulas for arousal, vaginal dryness, feminine hygiene, feminine wellness, menopause, perimenopause, postnatal care, perineal massage. Beautiful sensual selfcare and gifts for women of all ages.
Where they're located: Venice, Veneto, Italy
How much did it cost to start: $1M
Current team size: 5
62. AMPERNA
Active Probiotic Skincare for all skin types including those with sensitive skin. “I’m truly thrilled with AMPERNA®’s skincare range and highly recommend it…The quality of each product is amazing and the results are fantastic. I recommend AMPERNA® to anyone.” Adrian, 44.
How much they make: $600K/year
Where they're located: Sydney, New South Wales, Australia
Current team size: 2
Australian skincare brand AMPERNA® saw doubled revenue quarter on quarter since its 2018 launch, with the US its third-highest sales region, followed by New Zealand, according to founder Kiri Yanchenko. AMPERNA offers active probiotic skincare products free from sulphates, parabens and synthetic fragrances to help people with sensitive and acne-prone skin, and has just launched a Holistic Skin Coaching Service. The firm is self-funded and relies on boosted brand awareness via online marketing and word of mouth to find new customers.
63. Flowerdale Valley
Flowerdale Valley Natural, High-Active Ingredient Beeswax Balms, Face Oils, Aromatherapy, Face Masks, Hyaluronic Acid & Cleansing Products.
How much they make: $60K/year
Where they're located: Hazeldene, Victoria, Australia
Current team size: 0
A mother-of-two started a $5k/month skincare business after experimenting with beeswax and honey to create luxurious all-natural products, growing her business to attain over $7,500 in sales per month via multiple sales streams, including $4,000 per month at markets.
64. Alitura Naturals
The best all natural skin care products. Exfoliate Skin. Minimize Pores. Stimulate Blood Flow. Experience Ultra-Premium, Anti-Aging Skin Care.
How much they make: $1.8M/year
Where they're located: Los Angeles, California, USA
Current team size: 6
Andy Hnilo, founder of Alitura Naturals, shares how his life-changing accident led to the creation of a successful all-natural skincare line with over 1000 reviews at an average 4.9/5.0 rating, sold in 76 countries and counting.
65. Nykaa
Nykaa is an Indian online beauty retailer founded in 2012 by Falguni Nayar. It has quickly become a leading player in the beauty and cosmetics industry, catering to a niche market of beauty enthusiasts. The company generates over 100 million in revenue and has a team of over 2000 employees. The business has expanded beyond just selling products to include their own private label brand.
How much they make:
Where they're located: Mumbai, Maharashtra, India
Current team size: 1311
66. Sheila Bella
How much they make:
Where they're located: Los Angeles, CA, USA
67. Zoella YouTube Channel
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
How much they make:
Where they're located: Lacock, Chippenham, Wiltshire, UK
Current team size: 6
68. Birchbox
Get the original personalized monthly subscription box for men and women delivered right to your door. Discover new skincare, hair, and makeup products then buy the ones you love!
How much they make:
69. Mented Cosmetics
Mented Cosmetics makes cruelty free & vegan makeup for all women. Find the perfect makeup for your skin tone & enjoy free shipping on orders $40+!
How much they make:
Where they're located: New York, NY, USA
Current team size: 20
70. Latched and Hooked Beauty
Non-toxic synthetic hair extensions for black women.
72. Urban Betty
Urban Betty hair salon in Central Austin, TX provides haircuts and hair treatments for men and women looking for the best salon experience available.
How much they make: $6.6M/year
Where they're located: Austin, Texas, USA
How much did it cost to start: $69.9K
Current team size: 64
This case study follows the founder of Urban Betty, who started her salon business with only one contractor, and now has two locations with over 50 employees, growing from 1.5 million to 3.4 million in revenue from 2014-2018, and investing around 2% of its gross income every year in Yelp, Google, and Facebook Ads.
73. Hyper Skin
Hyper's suite of hard working dark spot treatments and serums help to reduce the appearance of stubborn dark marks and hyperpigmentation. Get glowing, flawless skin and hyper real results within 30 days. Free shipping on all skincare for dark spots!
Where they're located: New York, NY, USA
Current team size: 5
74. SKNMUSE
Shea Butter for the body
How much they make: $180K/year
Where they're located: Los Angeles, CA, USA
How much did it cost to start: $1K
Current team size: 3
SKNMUSE, a premium beauty brand dedicated to elevating the beauty experience for Black Women, has a 40% customer retention rate, achieved a 169% increase in revenue, and made $30,000 in Q1 alone.
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- 4,818 founder case studies
- Access to our founder directory
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- 8,628 business ideas
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
