keauty

How I Created A $1.5K/Month DIY Face Mask Kit

December 1st, 2020
Kellie Yavalar
Founder, keauty
$1.5K
revenue/mo
1
Founders
2
Employees
keauty
from New York, NY, USA
started May 2018
$1,500
revenue/mo
1
Founders
2
Employees
market size
$18.7B
avg revenue (monthly)
$125K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
subscription
best tools
Instagram, Etsy, Canva
time investment
Full time
pros & cons
35 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
social media
design
freelance
Discover what books Kellie recommends to grow your business!
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Note: This business is no longer running. It was started in 2018 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

My name is Kellie Yavalar and I started the beauty brand, keauty, which means “to create beauty.” Through our skincare line, we aim to deliver a fun, interactive beauty experience to your home. Our DIY face mask kits feature coffee or tea pods for a single-serve brewing system. The fresh antioxidants from the hot brew, activate our specialized powder mix, and create a warm, fresh clay mask.

Despite incorporating keauty in late 2018, I just launched the business this fall. I spent over two years working on product development to get very natural raw materials from the earth, into mass production. It's been a long journey with lots of life changes and working a full-time job but I am so proud and excited to share the collection, bringing self-care into people’s homes.

how-i-created-a-1-5k-month-diy-face-mask-kit

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