When it comes to starting a sms marketing business, you may find yourself in a place where you have to make some big decisions.
You may be asking yourself:
- What's the first step in establishing my business?
- How much will it cost to start my sms marketing business?
- How do I price my sms marketing business?
- How do I market my sms marketing business?
- ... so much more!
We walk you through all of the steps; from idea → starting → launching → growing → running your business.
The purpose of this guide is to act as an outline for the steps you'll need to take to get your business running successfully!
💡 Introduction To Starting A Sms Marketing Business
Is Starting A Sms Marketing Business Right For You?
There are many factors to consider when starting a sms marketing business.
We put together the main pros and cons for you here:
Pros of starting a sms marketing business
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
• Ability to start your business from home
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
• Little startup costs required
The cost to start a sms marketing business costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.
• Rewarding work
Starting a sms marketing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
• No overhead costs
To get your sms marketing business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
• Meaningful business connections
You never know who you will meet as a sms marketing business. This could be the start of an incredible business opportunity!
• High margins
The gross margins for your sms marketing business are typically around 90%, which is considerably high and allows you to grow your business and manage costs easily.
• Quick build time
The average time it takes to build your product is quick - typically around 7 months. This will allow you to bring your product to market faster.
• Pick & choose the clients you work with
Sms Marketing Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
• Control of workload
With starting a sms marketing business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
• Gain exposure and experience
This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
• Unlimited income potential
With starting a sms marketing business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
• You are your own boss!
With starting a sms marketing business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
• Higher likelihood of getting referrals
This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.
• Simple business model
A sms marketing business has the advantage of a simple business model, which makes launching and building the business more seamless.
• Control your own destiny
Starting A Sms Marketing Business allows you to control every aspect of your life and make your own dreams come true every day.
• You can decide who you work with
Gone are the days of working in a toxic work environment with employees that you may not vibe with. As a small business owner, you get to decide who you work and surround yourself with.
• Express your opinions
With starting a sms marketing business, you can express your opinions and knowledge to your audience, which allows you to build your own reputation and identity.
• You can work from anywhere!
Not only can you start your sms marketing business from home, you can also run your business from anywhere in the world. This is the entrepreneur dream.
• You get to inspire others
Your business is one that encourages and inspires others, which in itself, can be very fulfilling.
• High Hourly Pay Rates
On average, the hourly pay rates are high for your sms marketing business - which means quality of clients is often superior to quantity of clients.
• Never a dull moment
With starting a sms marketing business, there is truly never a dull moment. Your job offers a lot of variety and allows you to meet interesting people from all walks of life.
• Various different ways to make money
With starting a sms marketing business, there is not just one business model to choose from. This field is amazing in that there are various different ways to make money. Although this may complicate things, it's great to have different options and sources of revenue.
• Can build solid foundation of clients
It's unlikely you will have one-off customers as a sms marketing business. Typically, you have a solid foundation of clients that use your product and services regularly.
Cons of starting a sms marketing business
• Crowded Space
Competition is high when it comes to your sms marketing business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
• Longer Sales Process
A sms marketing business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
• Work can be inconsistent
As a sms marketing business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
• Lack of benefits
With a sms marketing business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Often times, as a sms marketing business, you typically work alone and do not have much face-to-face interaction with other team members.
As a sms marketing business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
• No safety net
Typically, as a sms marketing business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.
• Stressful work
This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
• Time commitment
With starting a sms marketing business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
• Be prepared to get out of your comfort zone!
Although this is exciting for some entrepreneurs, it can be a big challenge for others! You may find yourself in uncomfortable social and business situations, jumping into tasks and responsibilities you aren't familiar with, and pushing yourself as far as you can go!
• Minimal physical activity
A big part of starting a sms marketing business is sitting at a desk for the majority of the day starting at your computer. Some may enjoy this, but others may struggle with sitting for the majority of your day without much physical activity.
• Learning Curve
When you start your own business, you no longer have upper management to provide you with a playbook for your roles and responsibilities. You should know the ins and outs of every aspect of your business, as every decision will come down to you.
• Easy target for criticism
Since your sms marketing business has the ability to reach a large audience, you'll need to be able to handle criticism. The internet can be a cruel place, and regardless of your intentions, many people will disagree with you and even take their criticism too far. To survive in this industry, you'll need to have tough skin (or at least learn this along the way).
• The job can be demanding
This is one of the major disadvantages starting a sms marketing business. It's important to understand that you may need to make yourself available on a 24/7 basis.
- Postscript (15.6K Alexa Ranking)
- Textlocal (16.4K Alexa Ranking)
- TextMagic (24K Alexa Ranking)
- Avochato (101K Alexa Ranking)
- Sakari (104K Alexa Ranking)
- GreenRope - Revenue $160K/month
- LabsMobile - Revenue $50K/month
- CLOSEM - Revenue $18K/month
- LeMI Apps - Revenue $6K/month
- Porterhouse - Revenue $2K/month
Let's take a look at the search trends for over the last year:
How To Name Your Sms Marketing Business
It's important to find a catchy name for your sms marketing business so that you can stand out in your space.
Here are some general tips to consider when naming your sms marketing business
- Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
- Conduct a search to see if others in the space have the same name
- Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
- As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!
Why is naming your sms marketing business so important?
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
It's important to verify that the domain name is available for your sms marketing business.
You can search domain availability here:
Find a domain starting at $0.88
powered by Namecheap
Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.
It's also important to thoroughly check if social media handles are available.
As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.
Here's some inspiration for naming your sms marketing business:
- Message Pro check availability
- Google Texts check availability
- Low Ms check availability
- Mss Trading Co check availability
- GoogleSms check availability
- The Special Dms check availability
- Messages Group check availability
- Humble Messages check availability
- Regular Mss check availability
- The Mobile check availability
- Largest Texts Group check availability
- Mss Place check availability
- HumbleSms check availability
- Large Dms Trading Co check availability
- The Regular check availability
- Point check availability
- Atomic Number 62 Collective check availability
- PointSms check availability
- Mobile Dms Spot check availability
- The Email check availability
- Texts Pro check availability
- The Current Mss check availability
- Different check availability
- Unfinished Dms check availability
- Short Smss check availability
- Short Ssg check availability
- Hsd Texts Pro check availability
- Better Samarium Place check availability
- Special Sachin check availability
- Mobile Samarium Spot check availability
- Mature Mss check availability
- The Largest Master Of Science check availability
- The Particular Messages check availability
- Mss Co check availability
- Ems Group check availability
- Larger check availability
- Texts Group check availability
- The Multiple Ems check availability
- The Pure check availability
- Samarium Place check availability
- Humble check availability
- Symmetric check availability
- The Special Atomic Number 62 check availability
- Different Ems Group check availability
- Pure Master Of Science check availability
- Smaller Texts check availability
- Pure Samarium check availability
- Smaller Short check availability
- Smaller Skype check availability
- Short Smc check availability
- Convenient Master Of Science Pro check availability
- Multiple check availability
- Short Sgm check availability
- The Many Master Of Science check availability
- The Other check availability
- The Based Master Of Science check availability
- Financial Master Of Science Pro check availability
How To Create A Slogan For Your Sms Marketing Business:
Slogans are a critical piece of your marketing and advertising strategy.
The role of your slogan is to help your customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.
Often times, your slogan can even be more important than the name of your brand.
Here are 6 tips for creating a catchy slogan for your sms marketing business:
1. Keep it short, simple and avoid difficult words
A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.
2. Tell what you do and focus on what makes you different
There are a few different ways you can incorporate what makes your business special in your slogan:
- Explain the target customer you are catering your services towards
- What problem do you solve?
- How do you make other people, clients, or your employer look good?
- Do you make people more successful? How?
3. Be consistent
Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.
It's important to create a slogan that is consistent with all of the above.
4. Ensure the longevity of your slogan
Times are changing quickly, and so are businesses.
When coming up with your slogan, you may want to consider creating something that is timeless and won't just fade with new trends.
5. Consider your audience
When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.
It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.
6. Get feedback!
This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.
Ask friends, family, strangers, and most importantly, those that are considered to be in your target market.
Here's some inspiration for coming up with a slogan for your sms marketing business:
- Sms With The Less Fattening Centres.
- See You At Sms.
- Cuts Sms Time In Half.
- Other Junkmails Are What We Do
- Sms Built To Perfection.
- Sms With Gene
- Kolkatum Is What We Do
- Hsd Sms - A New You
- Sms With Area
- Most Dms, Many Sgs
- Order Of The Texts
- Break Me Off A Piece Of That Sms.
- Many And Skinny
- Mobile And Coastal
- From Long To Fugitive
- You Can Do It When You Sms It.
- Sms With Property
- That's Handy, Harry! Stick It In The Sms.
- Sms Is The Buzz.
- Most Skypes Are What We Do
- A Day With Sms.
- Sms Comes To Those Who Wait.
- Sms With Child
- Free Sms.
- P-P-P-Pick Up A Sms.
- Office Of The Dms
- Short Short, More Sgs
- Other Atomic Number 62, Modern Msc
- Hsd Dms, Mechani Texts
- Mechani Dms Are What We Do
- Long Live Sms.
- You Don't Want Sms As Your Enemy!
- Hsd Sms, We're Commiitted
- Sms With Person
- Hsd Samarium, Better Message
- Sms With Number
- Do You Have The Sms Inside?
- Ribbed For Her Sms.
- The Future's Bright. The Future's Sms.
- Sms Is What We Do.
- The Joy Of Sms.
- You Better Get Your Sms Out.
- Made To Make Your Sms Water.
- Better Texts, Other Ms
- There's Only One Thing In The World I Want And That Is Sms.
- If You Can't Beat Sms, Join Sms.
- There's A Bit Of Sms In All Of Us.
- I Like The Sms In You.
- Modern Sms, We're Commiitted
- Modern Message, Most Samarium
- Sms Is All Jacked Up.
- You'll Wonder Where The Yellow Went, When You Brush Your Teeth With Sms.
The Consulting Business Model
When implementing a consulting business model, you have a number of approaches to choose from:
Here are a few of the most common consulting business models:
1. The Time-Based Model
This is one of the more traditional consulting business models - where your rate, terms, and scope of work are outlined at the very beginning of the project.
Typically, with this model you would choose a day rate or an hourly rate.
2. The Project-Based Model
With a project-based model, you and your client agree on the scope of work you will be performing for a set amount of money.
There is typically a contract in place which covers the deliverables and expectations from both parties.
3. The Retainer-Based Model
The retainer model involves providing ongoing service for your clients over a specific period of time.
You may not provide a specific deliverable for your client, but instead, a broad scope of work over a set period.
4. The Consulting-Firm Model
This model is becoming more and more popular. The consulting firm model involves hiring freelancers or employees to complete work for your clients on your behalf.
Typically, in this situation, you still manage the relationship with the client, but you delegate some or all of the work to your team.
Which model should you choose?
The best way to determine which business model you will choose is to research other entrepreneurs or agencies in your space that are offering the same or similar service.
This will allow you to identify your competition, set your pricing, and determine your target audience.
🎬 How To Start A Sms Marketing Business
How Much Does It Cost To Start A Sms Marketing Business
If you are planning to start a sms marketing business, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.
We’ve outlined two common scenarios for “pre-opening” costs of starting a sms marketing business and outline the costs you should expect for each:
- The estimated minimum starting cost = $62
- The estimated maximum starting cost = $23,259
|Startup Expenses: Average expenses incurred when starting a sms marketing business.||Min Startup Costs: You plan to execute on your own. You’re able to work from home with minimal costs.||Max Startup Costs: You have started with 1+ other team members.|
|Office Space Expenses|
|Rent: This refers to the office space you use for your business and give money to the landlord. To minimize costs, you may want to consider starting your business from home or renting an office in a coworking space.||$0||$5,750|
|Utility Costs For Office Space: Utility costs are the expense for all the services you use in your office, including electricity, gas, fuels, telephone, water, sewerage, etc.||$0||$1,150|
|WiFi & Internet: Whether you work from home or in an office space, WiFi is essential. Although the cost is minimal in most cases, it should be appropriately budgeted for each month!||$0||$100|
|Total Office Space Expenses||$0 (min)||$7,000 (max)|
|Employee & Freelancer Expenses|
|Payroll Costs & Fees: Payroll cost means the expense of paying your employees, which includes salaries, wages, and other benefits. This number depends on if you decide to pay yourself a salary upfront and how many employees you have on payroll. At first, many founders take on all responsibilities until the business is up and running. You can always hire down the road when you understand where you need help. Keep in mind, if you do plan to pay yourself, the average salary founders make is $50K.||$150||$250|
|Total Employee & Freelancer Expenses||$150 (min)||$250 (max)|
|Website Builder: The cost of your website will vary depending on which platform you choose. There are many website builders on the market, so it's important you choose the right one for your business and overall goals. To learn more about your options + how to build a great website, check out this article.||$10||$500|
|Web Designer: Web design includes several different aspects, including webpage layout, content creation, and design elements.If you have the skills and knowledge to design your website on your own, then outsourcing this to an expert may not be necessary. There are plenty of other ways you can design a beautiful website using design tools and software.||$200||$6,000|
|Domain Name: Your domain name is the URL and name of your website - this is how internet users find you and your website.Domain names are extremely important and should match your company name and brand. This makes it easier for customers to remember you and return to your website.||$12||$200|
|Business Email Hosting Service: An email hosting runs a dedicated email server. Once you have your domain name, you can set up email accounts for each user on your team. The most common email hosts are G Suite and Microsoft 365 Suite. The number of email accounts you set up will determine the monthly cost breakdown.||$1||$15|
|Website Hosting Costs: Server hosting is an IT service typically offered by a cloud service provider that hosts the website information and allows remote access through the internet. A hosted server can help you scale up and increase your business’s efficacy, relieving you from the hassles of on-premise operations.||$0||$300|
|Total Website Costs||$223 (min)||$7,015 (max)|
|Business Formation Fees|
|Small Business Insurance: Depending on which state you live in and the business you're operating, the costs and requirements for small business insurance vary. You can learn more here.||$500||$2,000|
|Permit and License Fees: Depending on your industry, there are certain licenses and permits you may need in order to comply with state, local, and federal regulations. Here is an article that goes over all the permits and licenses you may need for your sms marketing business.||$50||$700|
|Lawyer Fees: Although you may want to avoid attorney fees, it's important that your business (and you) are covered at all costs. This comes into play when creating founder agreements, setting up your business legal structure, and of course, any unforeseen circumstances that may happen when dealing with customers or other businesses.||$0||$1,500|
|Set up business: LLC & Corporations: The first step in setting up your business is deciding whether your business is an LLC, S Corp or C Corp. The cost for this depends on which state you form your business and which structure you decide on. We put together an article that goes over the 10 Steps To Setting Up A Business.||$50||$500|
|Total Business Formation Fees||$600 (min)||$4,700 (max)|
|Design Programs & Software: These programs might include the Adobe family of design tools: Photoshop, Illustrator, InDesign and others. This is typically a monthly subscription ranging from $10-$50/mo.||$0||$50|
|Email marketing tool: If you plan to grow your email list and email marketing efforts, you may want to consider investing in an email marketing platform (ie. Klaviyo, MailChimp). We put together a detailed guide on all of the email marketing tools out there + the pricing models for each one here.||$0||$100|
|IT Support: IT support installs and configures hardware and software and solves any technical issues that may arise.IT support can be used internally or for your customers experiencing issues with your product/service.There are a variety of tools and software you can use to help with any technical issues you or your customers are experiencing. This is a great option for businesses that do not have the means to hire a team of professionals.||$150||$2,000|
|Accounting & Invoicing Software: It's important to have an accounting system and process in place to manage financials, reporting, planning and tax preparation. Here are the 30 best accounting tools for small businesses.||$0||$50|
|CRM Software: CRM (customer relationship management) software system is used to track and analyze your company’s interactions with clients and prospects. Although this is not a necessary tool to have for your business, implementing this, in the beginning, may set your business up for success and save you valuable time.||$12||$300|
|Project Management Software: You may want to consider using a project management and collaboration tool to organize your day-to-day. This can also be very beneficial if you have a larger team and want to keep track of everyones tasks and productivity. For a full list of project management tools, check out this full list here.||$0||$25|
|Internal Communication Tool: If you plan to have multiple members on your team, you may want to consider an instant message tool such as Slack or Telegram. The cost is usually billed per month (approx $5/user/month) or there are freemium versions available on many platforms.||$0||$20|
|Social Media Management Tools: If you plan to do social media marketing for your sms marketing business, you should consider investing in a social media automation or publishing tool. This will save you time and allow you to track performance and engagement for your posts. Here is a list of 28 best social media tools for your small business.||$0||$50|
|File Hosting Service: It's important to make sure the information for your sms marketing business is stored and protected should something happen to your computer or hard drive. The cost for this is affordable and depends on how much data you need to store. To learn more about the different options and pricing on the market, check out this article.||$0||$299|
|Total Software Expenses||$162 (min)||$2,894 (max)|
|Advertising & Marketing Costs|
|Business Cards: A sms marketing business involves quite a bit of customer interaction, whether that is attending tradeshows, sales calls or simply having face to face interaction with prospective clients. Business cards are a great way to stay front of mind with your clients.||$0||$50|
|Networking Membership Fees: Joining local networking groups or your chamber of commerce is a traditional yet effective way to promote your sms marketing business - but these fees add up! It's important to choose the right group(s) that align with your business and help with growth.||$0||$250|
|Direct Campaigns, Printing and Mailing: Although it may sound old-school, traditional marketing methods can be a cost-effective way to drive awareness for your brand. This includes flyers, postcards, sales letters, coupons, special offers, catalogs and brochures.||$0||$300|
|Press: If your business and story is unique enough, press and media attention may come to you, but odds are, you may need to do your own outreach and budget for this. We put together a guide here that discusses different press opportunities (both free and paid).||$0||$500|
|Google Ads: With Google Ads you have the ability to control how much you spend by simply setting a monthly budget cap. Additionally, with these ads you only pay for results, such as clicks to your website or phone calls! It's okay to start with a small budget at first and make changes accordingly if you see valuable returns.||$0||$300|
|Total Advertising & Marketing Costs||$0 (min)||$1,400 (max)|
|Total Starting Costs||$62 (min)||$23,259 (max)|
Raising Money For Your Sms Marketing Business
Here are the most common ways to raise money for your sms marketing business:
You may not need funding for your sms marketing business.
In fact, many entrepreneurs take this approach when starting their own business, whether they have a little amount of cash or a substantial amount to get started.
So what exactly does the term "bootstrapping" mean?
This method essentially refers to self-funding your businesswithout external help or capital and reinvesting your earnings back into the business**
Bootstrapping means building your company from the ground up with your own, or your loved ones, personal savings and reinvesting all earnings back into the business
Here are some tips to consider when bootstrapping your business:
- Use your savings as your capital - one of the best ways to bootstrap your business is to collect your savings and use them as startup capital. This will also help you avoid using your personal or business credit cards when getting started.
- Determine exactly how much capital you need and how much capital you have to get your business off the ground. Generally, when bootstrapping your business, you may want to consider starting a business that involves less startup capital.
- Consider starting a business that will generate immediate returns so you can put money back into the business
- Be as lean as possible - this refers to cutting down expenses as much as possible, such as payroll, fancy software tools, unnecessary travel, renting an office, etc
- Consider outsourcing instead of hiring - in the beginning, you may not need to hire someone permanently to help run your business. It tends to be much less expensive to outsource work to a freelancer and hire someone permanently down the road!
Want to learn more about bootstrapping your business? Check out this article
VC funding is a traditional and long process, but an effective way to raise money for your business.
The term "VC funding" refers to venture capital firms investing in businesses in exchange for equity.
The VC's (venture capitalists) are an individual or small group investing in your business and typically require substantial ownership of the business, with the hope of seeing a return on their investment.
VC's are typically the best approach for businesses with high startup costs - where it would be very difficult to raise the money on your own or through a loan.
When deciding whether to take this approach, it's important that you have a few things in place first, and know what you're getting yourself into:
Determine if your business is ready
Having an idea is not enough to get VC funding.
Typically, VC's will check to make sure you have these things in place prior to closing any deal:
- An MVP (Minimal Viable Product)
- A founding team with all proper documents in place (articles of organization, business formation)
- A validated idea with actual customers buying your product/service
Get everything in place and build a pitch deck
A VC individual or firm will be expecting a fine-tuned presentation that gives an overview of your business.
Here's what you should consider including in your pitch deck:
- Management team, their previous experience + current roles in the business
- Market challenge and solution
- Company financials - including a P&L statement, cash flow statement, and projections
- Company progress
- Investment amount - how much do you need and why?
Research the right VC to fund your business
Research the types of VC investors out there and what niche they focus on.
Then, put together a list of target VC's you want to approach and your strategy around setting up meetings.
Be sure you have everything in place (as discussed above) before setting up any meeting!
Make sure the terms and expectations are right for your business
Committing to VC funding is a big deal and a decision that should not be made lightly.
Although the money and experience from VC's can help your business quickly grow, you are also giving away a stake in the company, and the money comes with strings attached.
Be sure you do your due diligence in finding the right investor - one that truly believes in the growth and success of your business.
What Skills Do I Need To Succeed In Starting A Sms Marketing Business?
As a sms marketing business, there are several essential skills and characteristics that are important to identify prior to starting your business.
Let’s look at these skills in more detail so you can identify what you need to succeed in your day-to-day business operations:
Resarch and Writing Skills
Research and writing skills are critical when starting a sms marketing business. Here's what this looks like:
- Basic computer & technology skills (Microsoft office or Google sheets/docs knowledge, data input, and proficiency in typing)
- Creativity & originality in your work and approach
- Great communication skills and ability to meet deadlines
- Understanding of SEO
Other skills that businesses find valuable include digital marketing skills, basic web design, and accounting abilities. Some employers may also look for a sms marketing business that has a bachelor's degree or formal education.
Additionally, you may want to consider putting together a portfolio of past work and experience. This includes samples of writing/research pieces, from school projects to internship work to career experience.
Whether you are the one designing the product or the decision-maker for the product, an eye for design is critical when starting a sms marketing business. Here's what this looks like:
- Creative Thinking - the ability to develop or design different products or ideas
- Visualization - being able to imagine or visualize how the product will look
- Articulation - the ability to communicate what the design will look like and how it will be executed
- Detail-oriented - paying close attention to all of the small pieces when designing or working on a project
- Some technical skills - knowledge of the design software you are using to create the product or build prototypes.
Other skills that may be valuable to have when starting a sms marketing business include digital marketing skills, branding experience, and basic business knowledge.
Business Savvy Skills
When starting a sms marketing business, there are a few fundamental business skills you will want to learn in order to be successful:
- Leadership and training skills: A great team starts with YOU. Make sure you have all company policies and training procedures in place prior to hiring your team
- Decisive and self-confident: Over the course of your career, you will need decisions that could impact your business significantly. It's important you are able to think clearly and rationally about these decisions.
- Ability to understand the financials: You don't need to be an accountant, but it is important that you are able to clearly understand and define metrics such as expenses, revenue, profit, margins, COGS, etc.
- Strategic Thinking: Setting clear goals and benchmarks, identifying opportunities, risks. Ability to effectively communicate these insights to your team.
These are a few of many business savvy skills you should have (or work on) when starting a sms marketing business.
For a full list, check out this article here.
Customer Service Skills
Friendly communication with customers and the ability to address service issues is a critical part of the job.
Here are some customer service skills you may want to consider prior to starting a sms marketing business:
- Professionalism: The way you act, present yourself, and respond to situations all leave an impression on your customer. It's important to stay professional at all times when handling customer requests or issues.
- Problem-solving: When issues arise, it's important that you are able to think quick on your feet and address the situation with a calm and clear solution
- Friendly-manner: This is an obvious one, but customers truly appreciate someone that can respond in a quick, efficient, and friendly manner.
- Proficient in writing: These skills include the ability to write well-crafted emails, service tickets, and any other programs used by the business (ie. chat functions, SMS texting)
Self Motivation Skills
Self motivation and discipline skills are critical in order to become successful in this field.
It's likely that you will find yourself starting and running your sms marketing business from home, which could mean there are more distractions for you.
Here are the basic skills needed for self motivation & discipline:
- Becoming a self starter: It's important that you are capable of independently completing a task without the help or direction of anyone else
- Listening and following directions: When you are given direction by others, it's critical that you are able to follow directions and ask the right questions in order to get your job done
- Taking the initiative in problem solving: Instead of taking the easy route, you'll need to learn to troubleshoot issues on your own as much as possible.
Advice For Starting A Sms Marketing Business
We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.
Here's the best advice we discovered for starting a sms marketing business:
Christopher Gimmer, founder of Snappa ($85K/month):
One of the biggest lessons that I’ve learned over the years is the power of the long game. For starters, this applies to business and life in general. Sometimes you just need to play the game and things will happen.
Read the full interview ➜
Cory Stout, founder of Woodies ($190K/month):
Pick something that you’re going to enjoy selling/talking about nonstop.
Read the full interview ➜
Dan Watkins, founder of GloFX ($400K/month):
I started GloFX with $400 in capital, and within 30 months, I watched that $400 snowball into $1,000,000.
Read the full interview ➜
Matt Griffin, founder of Combat Flip Flops ($500K/month):
Until you know how to do something yourself, don’t contract it out. Do a task until you know the full details involved.
Read the full interview ➜
Write a Business Plan
Writing a business plan from the start is critical for the success of your sms marketing business.
Because this allows you to roadmap exactly what you do, what your overall structure will look like, and where you want to be in the future.
For many entrepreneurs, writing out the business plan helps validate their idea and decide whether or not they should move forward with starting the business.
You may want to consider expanding upon these sections in your business plan:
- Executive Summary: Brief outline of your product, the market, and growth opportunities
- Overviews and Objectives: Overview of your business, target customers, and what you need to run your business
- Products and Services: Specifics on the products and services your business will provide
- Market Opportunities: Analysis of customer demographics, buyer habits and if your product is in demand
- Marketing: Outline of your marketing plan and how you plan to differentiate yourself from other customers
- Competitive analysis: Analysis of your competition and the strengths and weaknesses therein
- Operations: Hierarchal structure of the company and what it will take to run the business on the day-to-day
- Leadership Team: Detailing roles and responsibilities of each manager based on their specific skill-set
- Financial Analysis Understanding of all expenses, operating budgets, and projections for the future.
Learn more about how to write a business plan here
Determine Which Business Bank Account You Need
There are hundreds of banks out there, and it can be overwhelming to find one that's right for your business.
Here are some factors you may want to consider:
- Location - Is your bank close enough that you can easily make deposits or get cash?
- Low Fees - Make sure to understand any and all fees associated with setting up and maintaining your bank account. Ask for a list - banks usually try to keep this hidden and in the fine print.
- Online Banking Services - Make sure you can easily navigate through your online portal and you have easy access to everything you need.
- Line of Credit - What do your options look like (even if you don't need this now, you may need this down the road).
- Every bank has something that differentiates them from the rest, so make sure whatever that is applied to your needs and values.
Check out this list of the 13 Best Banks for Small Business in 2020 and what makes them so unique.
Setting Up Your Sms Marketing Business (Formation and Legal)
When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.
The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.
These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.
- LLC: All income and expenses from the business are reported on the LLC personal income tax return.
- S corp: Owners pay themselves salaries + receive dividends from profits.
- C Corp: C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.
Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.
Need to start an LLC? Create an LLC in minutes with ZenBusiness.
How Do I Pay Myself As A Small Business Owner?
Most entrepreneurs start a business to do something they love- but at the end of the day, you still have bills to pay (maybe now more than ever).
But it's important to strike the right balance - if you pay yourself too much, you could be putting your business at risk.
There are two common ways to pay yourself as a business owner:
1. Owner's Draw
Many entrepreneurs pay themselves through an owner's draw. This means that you are technically sean as "self-employed" through the eyes of the IRS and are not paid through regular wages.
At the point that you collect money from the draw, taxes typically are not taken out - so make sure you are prepared to pay these taxes once you file your individual return.
As an owner who takes a draw, you can legally take out as much as you want from your equity.
This type of compensation is suited for Sole props, LLCs, and partnerships. If you’re an S corp, you can pay yourself through both a salary and draw if you choose.
If you decide to pay yourself a salary, you will receive a set and recurring amount. This will be taxed by the federal government and the state you reside in.
The reality is that it can be really complicated to set your own salary, so we have some tips for you to consider:
- Take out a reasonable amount that allows you to live comfortably but also sets your business up for success
- Consider the number of hours you are working weekly + the type of duties you are performing.
- Set your salary based on your industry-standard, location, and profits (or projected profits)
- Look at your P&L statement: Deduct your own pay from that amount. This is important so you can first tackle important business expenses, and then pay yourself from the amount leftover.
- Pick a payroll schedule (and stick to it)! In the US, it's most common to pay yourself and employees twice a month.
To learn more about how to pay yourself and what is a reasonable amount, check out this article.
How To Price Your
One of the most challenging aspects to starting a sms marketing business is determining how much to charge for your .
When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.
Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.
On the other hand, when businesses over-price, this tends to be just as damaging to the business.
When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.
Here are some factors to consider when pricing your product:
Understand your customer
It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:
- Customer demographic: Age, gender, location, etc.
- Buying habits of your customer: What they buy + when they buy
- Level of price sensitivity with your customer
All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.
Understand your costs
When pricing your , it's critical that you first identify all of your costs and consequently mark up your so you can factor in a profit.
The actual cost of your may include things like:
- The actual cost to make the product (ie. raw materials, supplies, manufacturer).
- Shipping + overhead fees
- Operating costs to run your business
You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.
Create revenue goals
When determining the price of your , you'll want to create goals for revenue + how much profit you want your sms marketing business to make.
This process is simpler than you may think:
- Think about your breakeven cost (by completing the above step).
- Create a revenue goal based on your break-even cost
- Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
- Divide your revenue goal by the number of items you plan to sell
This figure will help determine your estimated price per product in order to meet your revenue goals.
Evaluate your competition
The last piece in determining how to price your is by simply looking at your competition.
The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your fits best in the marketplace.
All of these factors play an equal part in pricing your , so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.
Rate Calculator: How to Calculate The Price For Your Services
Our calculator is designed to be simple and easy to use.
The goal is to help you set realistic expectations and understand the hourly rate you should be charging to make your desired profit.
Please input below:
Identify Target Customer
A very critical piece in building sms marketing business is to identify your ideal target customer.
- Develop a niche and create a consistent brand that reflects your target customer.
- The colors, logo, content, and overall website should resonate with your target customer and should draw them in by helping them solve their specific "need".
Building an MVP (Minimal Viable Product)
When building a sms marketing business, it's critical that you first validate your product/service rather than rushing to build it right away.
This could save you months, if not years of building the wrong product/service.
If you're hoping to decrease any sort of risk that comes with launching your sms marketing business, designing a prototype can be a great way to de-risk your situation.
The point of your prototype is that it doesn't have to be perfect.
In the beginning stages, it doesn't matter how rough V1 of your prototype is, it's more important to just get started and you can always refine from there based on feedback from your network and most importantly your customers.
How To Build A MVP
Here are several different ways of building a prototype/MVP:
- Start by building a landing page to see if customers actually need your product and if they are willing to pay for it
- Build a very basic version of your idea and ask for immediate feedback from potential customers
- Present a problem and solution via Facebook/Instagram Ads and see what the response is like
Richard Miles, founder of CLOSEM dives deep into the process of designing and prototyping their product:
We created a software messaging platform designed to help folks close more sales, and we called it CLOSEM. While email is still the main communication channel, we wanted a system that could bypass inbox barriers, so we added the ability to message via text. Both of us have a ton of contacts and folks we’ve done business with over the years. We shared an early mockup with a bunch of key contacts and got great feedback. Not only did people want to buy it, but a lot of them also wanted to partner with us and sell it! To further validate the idea, we offered it, while still not 100% fully baked to folks and they bought it. That’s what we advise as a real validation test -- will folks buy it, not just tell you it’s good. So we knew we were on the right track.
Both of us have had successful businesses, and we’ve both had successful exits. We’ve also raised money for companies, and we’ve each taken a company public. We didn’t want to do that initially, didn’t want external partners, and we agreed to bootstrap our fledgling venture 100%.
But neither of us has millions to invest in a new startup, and we want to grow organically. Laura’s business took a big hit in the pandemic, so she had less capital to risk, and we proceeded very slowly and cautiously. Development took longer than we wanted.
We knew we were entering a very crowded and competitive space. But we knew we had one thing no one else had -- us. I hated it when clients would tell me “we have a CRM” -- I knew most of their salespeople hated it, hated spending time on it, and usually ended up not using it. So we knew what we would create would have to be something easy to use, easy to learn, and something that would save time, not waste it. A lot of our work was making sure the system was easy and intuitive, and we cut out any useless bells and whistles.
We also had early adopters who would come up with lots of good ideas of things to add. One of the great things about the software is that it’s never finished -- you’re always iterating, always making it better. And given enough programming time, there’s pretty much nothing you can’t make it do. Listening to customers is important. But part of the art of running a software startup is also being able to say “yeah, thanks, no.” We’re not going to do that. Not because we can’t, but because the core vision is simplicity and ease of use. And things that add complexity have to be managed within that vision.
The other special sauce we added is that we are both excellent copywriters. We know that while our target customers are great at what they do, they can often get stuck staring at a blank screen trying to come up with a great message and a compelling subject line. And that alone can be enough to stop them.
So in addition to coming up with our easy-to-use software that could automate follow-up, we also came up with all the right things to say. We wrote a boatload of powerful message templates that our users can put to work right away or customize to suit, or just use for inspiration. We have messages for following up when a prospect says “maybe,” following up a webinar or trade show, asking for reviews and referrals, prospecting for new business, and more.
🚀 How To Launch Your Sms Marketing Business
Build A Website
Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list (without having to hire someone).
- Pick a domain name that's easy to remember and easy to type
- Choose a Web Hosting Plan (ie. Shopify, Squarespace)
- Make sure you choose the right theme and design
- Implement the proper page structure (ie. about page, contact page, pricing etc)
To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide.
Best Website Platforms To Use For Your Sms Marketing Business:
There are a variety of websites platforms out there, and it's important to choose the right one that will set you up for success.
Here's everything you need to know about the two most common platforms for your sms marketing business:
Free and open-source content management system based on PHP and MySQL.
Free to use/open source but you will need to pay for the hosting.
Businesses using WordPress:
The all-in-one solution for anyone looking to create a beautiful website.
- Personal Plan: $12/month
- Business Plan: $18/month
- Basic: $26/month
Businesses using Squarespace:
Once you have chosen the domain, web hosting, and platform, it's time to get started with the design phase.
Themes are a great way to produce the fundamental style and identity of your website - this includes everything from your font design to your blog post styles.
One of the best ways to get started is to simply explore the various themes (free or paid depending on what you're looking for) and test them on your site.
If web-design really isn't in the cards for you, you may want to consider outsourcing a web designer to help bring your vision and brand to life.
Traditional Launch Strategies For Your Sms Marketing Business:
There are various different ways you can launch your sms marketing business successfully.
Here are a few different strategies to get customers excited about your sms marketing business:
- Set up a Facebook page for your business. This is a great way to establish an online presence
- Host an event in a fun location with drinks & food. This is a great way to get exposure in the local community.
- Get Press! Pitch your story to the media and you may just land in an amazing publication
- Live sales to get customers excited
- Send a hand-written letter in the mail with a discount on your services to the local community/neighborhoods.
Richard Miles, founder of CLOSEM dives deep into the process of launching the business:
We’re bootstrapped and self-funded using our funds. No debt and don’t want any. We designed the website ourselves.
Website version 1
The first thing we did was a bunch of video tutorials so folks could get up and running fast, without having to hire a team of support staff. Second thing was to put a chatbox (we use Intercom) on our website and the app so folks could get immediate help. Once that was in place, we launched via email to our lists of contacts.
We offered a hefty discount (33% off) to early adopters and got a bunch of users. We listened to feedback, saw what questions they had, made some upgrades and improvements based on feedback and requests -- things we didn’t think of that person needed and wanted. Ask folks to give us feedback and give us reviews. We needed social proof before widening the funnel.
We submitted the app to AppSumo, one of the first places we turn to for tools to grow our business. They had just launched their Marketplace and we were accepted. That felt like validation to us -- it’s one thing to have people you know or past customers buy and use your product, we felt this was a jaded team of folks who looked at software like ours every day, so getting accepted by them felt like acknowledgment from peers.
AppSumo is a deals market, and everything there is at a special price, with the fastest moving products offered on a Lifetime deal basis.
It’s easy for a lot of software as a service company to do this because, for many, the added cost of a new user is minimal. It was harder for us because our product includes messaging, and the backend costs of that can be substantial. So we came up with a plan that allowed for a limited (but still pretty great) number of messages to start with, and a discounted rate on additional messages later.
Most products offered were at the $50-$60 price point. We launched at $97. Got a decent take rate, and were in the top tier of products in the Marketplace. After some time, we raised it to $197. We were happily surprised to find out that the take rate didn’t change. We raised it again to $297. And again, the take rate didn’t change -- and in fact, the drop-off rate went down. Then we raised it again to $397 and still no change. It was an interesting test of our price point, a validation of our concept as well as a great way to get a lot of users quickly.
AppSumo customers, or “sumo-lings” as they are called, are by and large savvy tech users, and not shy about asking for what they want. As Laura puts it, some of them have sharp teeth. But others get what we’re about, and are also vocal proponents. Through AppSumo, we’ve been able to reach a much wider audience, very quickly, and with zero marketing spend. We quickly got a lot of great reviews, although a limiting factor to AppSumo reviews is that they show the AppSumo user name, not the user’s real name, so it’s a little less “real” than social proof on other platforms.
Again, launching in the middle of a pandemic created some unique challenges. We had worked hard on a potential partnership with a very large base of existing customers, only to be told “we just sent everyone home. Call back when the pandemic’s over.” This happened twice.
We launched with 3 plans and no free trial. We wanted to test acceptance and see what price point people gravitated to. We also felt that since we priced our entry-level plan so low, people could try it for a month and then cancel without a massive investment. Interestingly, almost no one took the lowest-priced plan -- most gravitated to the higher-priced plans with greater messaging limits.
We’re now in the process of launching an updated website and new (higher) price points, and we now offer a 21-day free trial.
One of the biggest lessons we learned (and have to keep learning) is to stay focused. We have a very small team, and we’re all juggling multiple tasks. I’m trying to find time to publish more videos on ways you can use CLOSEM to increase your response rate, build brand awareness, and others.
One of the other big lessons we came away with is that our product is so complete there isn’t that much we can add to it to create additional revenue. We’ve been asked to offer a dumbed-down version as a way to build a larger user community, but we aren’t willing to offer less.
🌱 How To Grow Your Sms Marketing Business
Social Media Advertising
Social Media Advertising is one of the leading ways to get the word out when it comes to sms marketing business.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
Let's talk about a few of the main platforms and what makes them unique:
- Facebook Advertising - more than 2 billion monthly users. Facebook is the best for lead generation + capturing email addresses for e-commerce businesses.
- Instagram Advertising - approximately 500 million monthly users and has a higher audience engagement rate than any other platform. Instagram ads are best for linking to a product page or landing page and reaches the 18-29 age group most effectively.
- Twitter Advertising- Small businesses typically use twitter ads to drive brand awareness, but the platform is meant more for organic engagement (and is not as heavily used for paid advertising)
- Pinterest Advertising - 175 million monthly users and most effectively reaches the female audience. Pinterest is great for promoting products without "promoted". The promoted pins have a way of blending right in.
- LinkedIn Advertising - 227 million monthly users and is geared towards the B2B market and generates the highest quality leads. Great platform for recruiters, high-end products and services that will help businesses
It's important to first define your goal/objective so that you don't waste time and money into the wrong platform:
Here are some different questions to ask yourself as it relates to your goals:
- Do I want to simply drive brand awareness?
- Do I want to drive users to my website to gather information?
- Do I want to increase sales and get my customer to take action?
From there, choose the platform that targets your audience best and start experimenting!
Learn more about social media advertising ➜ here.
Founder Andy Hayes talks about mastering FB ads and the pixel:
The biggest bang for your buck will likely be mastering Facebook and it’s platform - which we all know is pay for play, so you’ll have to come up with a small amount of budget to start for marketing.
We’ve spent countless hours (and paid numerous coaches) before we cracked the code that works for us on Facebook, but it is working really well for us now.
Some of the most important things to know when it comes to FB Ads:
- Start with retargeting (that’s showing ads to people who already know you but did not purchase). Master this - and start building information on your Facebook Pixel - before you do anything else
- Once you have that down, try working with the 1% “Lookalike” audience to prospect for new customers. This may take awhile because your pixel audience is small, so try layering on interests - 1% Lookalike and your largest competitor, for example. Don’t use interest-only targeting until you master this.
- Great photography and videography is key, as is smart copy. Research what’s out there in your industry and constantly test - what works for one company may not work for other people.
- Make sure you have good offers. For example, we have a $5 trial for our subscription, which converts affordably - if we promoted our subscription with the standard $30 front charge, it wouldn’t be as cost-effective.
Improve your SEO
SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.
One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."
Here are some tools that can help you choose the right keywords for your sms marketing business.
- Google Ads Keyword Planner invaluable for discovering search trends.
- Google Search Console is very helpful once your website is up as it shows you what words/phrases are generating traffic.
- Ahrefs and SEMRush are paid tools that allow you to look at results of your competitor's website.
Publish Great Content
Finding keywords is an important piece of the puzzle, but Google also ranks your site based on the actual content you produce, as this is what your customers are reading and engaging with.
There are various different "forms" of content that you may want to consider diversifying on your sites, such as blog posts, articles, studies, and videos.
So let's discuss what google considers "good content:"
- Length - This will vary depending on the page, however, generally having a sufficient amount of content helps search engines recognize that your site is a good source for a specific topic
- Engagement - The longer people stay on your website to read your content, the higher Google will rank your website. It's important to have informative and "thick" content that keeps people reading
- Avoid Duplicating Content - Google will recognize this and may consider your content to have low value
- Ensure pages load quickly - This will also help with engagement and time spent on your website
- Shareability - Create content that people want to share, and is easy for them to share, especially to their social media accounts (ie. "click to tweet" is a great example of this).
Another element of creating good content is creating consistent content.
If (and hopefully you are) publishing content frequently, it's important to stick to a schedule - this helps build brand trust and easy user experience with your customers.
Planning out your content with a content calendar is key to staying consistent.
Here are a few great content calendar tools that can help you:
Backlinks are an important piece to SEO, as they allow for other websites to link to your content.
Search engines recognize that other sites are essentially "verifying" your content and essentially rank you higher because of this.
Of course, some links are more valuable than others and can affect your site in different ways.
For example, if a highly valuable and credible site like the New York Times links to a page on your website, this could be remarkable from an SEO perspective.
Aside from organically getting mentioned from other sites, there are other ways that you can increase and earn backlinks:
- Create infographics with relevant data that people want to share
- Promote your content on different sites/look into "guest blogging"
- Contact influencers/journalists/bloggers and ask them to mention you!
- Write testimonials for other sites in exchange for a backlink
- Leverage existing business relationships
Build A Blog
One of the most effective ways to build brand awareness and grow your business is through consistently blogging.
We've outlined some useful tips for you to consider when creating content:
Consistency and Quantity
Quality is important, but it should be the standard for any content you publish.
What’s more important is consistency and quantity.
Consistency is as simple as committing to publishing and sharing a certain number of posts per week. For me, that’s three per week right now.
This kind of commitment is key, because one day, a random post will blow up, and you will have never expected it.
The easiest mind trap is to think "I’m posting too much", and “I need to give my readers/audience/this platform a break”.
This is nonsense.
There is no such thing as oversaturation. Well, there is, but it is just someone else’s opinion.
For every person that tells you you are posting too much, there is another person that wants even more of your content.
You should ignore people’s opinions on how much you post.
Patience & Persistence
Keep posting, keep trying, and keep putting out good content on the regular. Your time will come, and when it does, it will change everything.
The only thing you have control over is your content.
You can’t control how people will react to it. You can’t control pageviews, likes, or shares.
So the only metric you should focus on is how much content you can put out in a week, month, etc.
Where to share your blog content
I know it sounds obvious, but the best places to share your content is on your mailing list. It is guaranteed traffic and it is a great way to get rapid feedback from your most loyal readers.
Send newsletters often. I have done once a week since starting, and I’m moving to twice a week soon.
Work on increasing your mailing list as well. Look into ways to increase your conversion rate to your mailing list. I added a flyout popup thing to my site and now I’m collecting ~30 emails per day.
An email newsletter is one of the most powerful assets you can have and it is worth its weight in gold.
Reddit is one of my favorite places to promote content.
It is a very scary place because you will often get banned or heckled, but it can really pay off.
Create social media accounts for your blog, the main ones I use:
Twitter Facebook Instagram LinkedIn
Set up Buffer and share all of your blog posts to all of your accounts. All of these little shares really do add up.
Automate this as much as possible. I automated all of my social media for Starter Story.
When I started out, I put together a spreadsheet of relevant Facebook groups for my niche, and I would post to these groups whenever I had a big story I wanted to share.
Experiment With Pay Per Click Ads (PPC)
Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.
Here are some tips to consider:
- Consider connecting the ad to your corresponding landing page so that the audience receives the necessary information after clicking on the ad.
- Conversion Tracking: When running PPC campaigns, be sure to run the ads with conversion tracking.
- Focus on quality keywords, even if there are few as this will save you time and money. When assessing the performance of a keyword, it's important to track the expense, conversion, and cost per conversion, as well as the ROI.
PPC advertising can be a very important lead generator as long as it's done properly. Your PPC campaign is intended to drive traffic to your website and help the business scale.
Additionally, if the campaign is not having the desired results, you can make the necessary changes immediately to improve them.
Ryan Schortmann, founder of Display Pros talks about their investment in PPC Ads:
My name is Ryan Schortmann and I’m the founder of Display Pros. We are a custom trade show display booth company offering easy to use portable display “kits” for small and medium businesses wanting to get into the trade show game.
It did not take long to come to the realization that to compete at any reasonable level, we were going to need to take the plunge and invest in Pay Per Click ads and display.
From experience, I know that it is important to give Google’s hivemind some time to settle in before each campaign starts seeing consistent results (this is largely dependent on budget).
A certain amount of PPC budget must be viewed as a “marketing research” expense and then you can look at the analytics data and make informed decisions on where to refine, tweak or plain scrap an idea.
Google Shopping was an entirely new concept for me. You can’t assign keywords to products so at first, I was asking myself “How the hell do you refine these?”. Then I found some good reading material and courses and learned of some advanced methods that the pros are using. It turns out you can utilize negative keyword lists combined with the priority setting on each shopping campaign to “shape” the keywords that are coming in and how much you are spending on them.
To learn more about PPC Ads and Google Shopping, check out this video to learn everything you need to know!
Grow Your Email List
The more engaged list of emails, the more engaged customers, which ultimately leads to more sales.
One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.
This could also be anything from:
- Fascinating case study
- Video series
- Free week of the product
- Discount on the product
Learn more about how to grow your email list and improve email marketing ➜ here.
Dylan Jacob, founder of Brumate states their email collection tactic that is proven to work:
We use Spin-a-Sale for this (you spin a wheel for a discount code in exchange for subscribing to our email list). This has been the best email-collecting tool we have found because the customer truly feels like they won a prize rather than just a coupon code.
Even if a customer doesn’t convert right away, if we have their email we have a 19% chance of converting them into a future customer whether that is through future promotions, new releases, or simply just sending an email at the right time for a purchase to finally make sense for them.
We also have a return customer rate of over 14%, so one out of every 6 people we convert will end up buying from us again with an average order value of over $60.00.
Add an exit-intent popup to your online store
A great way to double, or even triple, your email opt-in rate and to grow your list is to add an exit-intent popup to your site, and offering a discount or content upgrade for subscribers.
Here's an example of what that might look like:
One thing that I spent years NOT doing, that I now kick myself about, is adding an "exit intent pop-up" to our site, which lets people enter a sweepstakes to win a Xero Shoes gift certificate.
That one idea has added over 100,000 subscribers to our email list, which is one of our most effective marketing channels.
Improve Your Email Marketing
Different types of emails
Here are the most common types of email campaigns you can send to your customers and their benefits:
- Welcome emails - the perfect way to provide information from the start with a clear CTA. Make sure to tell your customer everything they need to know about your product or service.
- Newsletters - a great way to give customers updates or send out your latest content
- Product launch emails - the quickest (and easiest) way to increase sales is by selling to current customers. Make sure they're the first on the list to know about your new product
- Promotional emails - promote discounts, deals coupons etc. Try and make this feel exclusive and for a limited time only
- Abandoned cart emails - give your customers a reason to complete their purchase!
Here's a great resource for finding curated email designs, for all types of email campaigns!
Abandonded Cart Flow
The abandoned cart workflow is one of the most effective strategies for turning your lead into a customer, and a powerful tool to have if you're an e-commerce business.
Think about all the times that you went on a shopping frenzy only to add items to your cart and then either forget or realize nows not the right time to pull the trigger.
Then, minutes later you receive an email saying "Hurry up! Your cart is waiting - and we want to provide you with 20% off your order."
Maybe that's the special touch (and discount) you needed to pull that trigger.
Implementing this workflow can automatically trigger this for your business every time a customer abandons their cart.
Here's a great example of an abandoned cart email from Brooklinen:
Things they do well:
- Showcase 5-star reviews from other customers
- Offer a small discount + free shipping
- Great design + clear call to actions!
🏃🏼♀️ How To Run Your Sms Marketing Business
How To Retain Customers For Your Sms Marketing Business
Retaining customers is one of the most effective ways to grow your sms marketing business.
Oftentimes, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.
Look at it this way - you are 60-70% more likely to sell a new product to an existing customer than you are a new customer.
That's not to say that finding new customers and revenue streams is not important, however, the easiest (and most inexpensive) source of new revenue is right there in front of you.
Here are some ways you can retain customers for your sms marketing business:
- Responding to comments on social media
- Send discounts (or freebies) to loyal customers
- Provide valuable content, for free
- Write a hand written thank you note
- Provide awesome customer service and build relationships with customers
To find out more tips and tricks on retaining customers, check out this article ➜ here
Michael Ginzburg, founder of LeMI Apps dives deep into the process of attracting and retaining customers:
For 8 years, we have tried all available acquisition channels. Some of them require complex setup and management, others less complicated and time-consuming. I would honestly say we have got from low to medium conversion rate per average user. We never reach a high conversion rate per average user from any paid channel.
Will rate below some of them according to our level of success. Take into consideration we have distributed/sold applications (in the communication, productivity, business categories - NOT a GAME app. There is a huge difference in the level of interest, acceptance, engagement, etc.
Standing alone – ASO - App Store Optimization
- Probably the most important strategy to get organic app store traffic
- Don't save time and efforts required for ASO
Social networks maintenance to get free traffic
In addition to our accounts, we collaborate with influencers on the following networks;
Very good experience on
- Facebook Ads – most successful experience
- Google Adwords
- Twitter Ads
- Bing Ads
We tried but didn’t get any “impressive” results from
- Paid PR/Influencer
- User referrals/influencer marketing
- Incentivized referral
Just basic must-have channels
- Search Engine Optimization
- Email marketing
Avoid or at least do not rely solely on large monopolies such as Google Play Store or Apple App Store.
A few milestones are on our way:
2015 – Acceptation to the Bootstrap track of FbStart, Facebook's program
“Congratulations! Your app has been accepted to the Bootstrap track of FbStart, Facebook's program to help mobile startups succeed. Your app was chosen because of its impressive development so far and its potential for continued growth. As part of the Bootstrap track, you are eligible to receive up to $30,000 in free services and tools from Facebook and our partners.”
2017 – Release of our main B2B app Keyword based SMS Marketing Autoresponder App
In the subscription-based app, we have tried to sell subscriptions per amount of used keywords.
1 keyword subscription - $3 per month
Unlimited keywords - $200 per month
2018 – Monetization strategy change + Price drop for the Keyword-based SMS Marketing Autoresponder App
We have changed our strategy to 3 unlimited keyword subscriptions;
- 3 months
- 12 months
The change resulted in a significant increase in the subscriber base;
4 / 2019 – a drop of 14 from 17 of our apps from the Google play store
- Google Play restricted use of SMS/ Calls permissions
We succeeded to keep 3 of our apps with limited functionality by changing permission-based communication to notification-based. Our apps are the ONLY apps on Google Play Store that provide this functionality.
8/ 2019 – Start of distribution on Amazon App Store
No real success in-app sales.
Amazon App store not even a 1% of Google Play store from the user volume point of view
In addition, Amazon calculates the income from the sale of applications per store (the per 8 stores) and currency. The minimum amount paid is 100 units of a certain currency. So if you sell USD 97, GBP – 86, EURO – 93, you won’t get your money until 100 units are accumulated in each currency. The payment is done 60 days after the sale month. To compare Google Play payment is done on 15th of the next month
11/2019 – we start offering on Google Play store - MULTI-CHANNEL EXPERIENCE
SMS, Facebook, WhatsApp, Signal, Telegram, LinkedIn, Instagram, Skype, Line, or Viber. Build a consistent messaging across each of these channels.
Providing a multi-channel experience to your customers means marketing, selling, and serving customers on all channels to create an integrated customer experience no matter where a customer reaches out.
The experience will be the same for users regardless of the platform they choose to message you to get information.
**6/2020 - Here at LeMi Apps, we decided to Help Businesses and Self- Employed and are opening our Keyword based Marketing Auto Reply App for FREE USE OF “SAFETY KEYWORDS” during the COVID-19 PANDEMIC.
- Text COVID, to get current regulations related to the COVID-19 pandemic
- Text SAFETY, to get current safety guidelines
- Text MEASURES, to get of review all the safety measures we have in place
- Text EMERGENCY, to get a list of emergency supplies
- Text MEDIC, to get a recommended list of disinfectant and hygiene items
Set up COVID-19 related Auto Replies, to ensure your customers get the information that matters right now!
9/2021 – start promotion of apps bundle for Real Estate Agents, Property Managers, etc
Diversify Your Product Line
Adding new products to your business is a great way to expand into new markets and grow your business.
It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.
Here are some reasons you may want to considering adding/diversifying your product
- Meeting the needs of your customers
- Establish yourself as a top provider in your industry and stay ahead of the game with competition
- Resistance to downturns/trends fading
- Create new revenue streams
Word of Mouth
The most tried and true way to grow a sms marketing business is through word of mouth - some entrepreneurs would say it's more important than all social media.
Why you should focus on word of mouth:
- Consumers trust word of mouth above all other forms of marketing
- 92% of consumers believe recommendations from friends and family over all forms of advertising
- 64% of marketing executives indicated that they believe it is the most effective form of marketing
Learn more about word of mouth in our guide: 30 Ways Founders Grow Their Business ➜
How To Crush The Sales Process For Your Sms Marketing Business
You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.
Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Mike Korba, co-founder of User.Com walks us through the entire sales process and which teams are responsible for what:
User.com Sales Process
Each user and account is qualified with a specialist. For business leads, they are handled by the sales team, and if they are qualified we give them a demo, more than often at the end of their fourteen-day trial. If they’re happy they’ll add a payment, and get an account manager, so a customer support and success team who will help implement the solution and to use the technology.
Sometimes, users will convert naturally on their own, after using the freemium product and finding it to be something that they will find beneficial.
After they convert, we help with onboarding, give them some personalized tips for their specific business or industry to grow plus all kinds of support, for whatever they need - something we take huge pride in.
The team is right now more than 30 people, with more than half working on the IT and product side, and the rest are in three teams: Support, Marketing, and Sales who all work together very closely.
Build a Referral Program
Word of mouth is one of the best ways to get the word out about your business and acquire new customers. Especially when you are starting out, it’s important to build a solid referral program to encourage existing customers to help you find new ones.
A great way to do that is by offering a reward (ie. credit on your service or cash) to customers that refer you to their friends and family.
A fantastic referral program will help with clout, credibility, and establishing yourself in the space.
We put together the best resources on the internet to help you start your sms marketing business.
- Seo tools such as Semrush, Ahrefs or Screaming Frog
- Social media tools such as YouTube, Instagram, Twitter, Pinterest, LinkedIn, Reddit, Buffer, Facebook or Vimeo
- Analytics tools such as Google Analytics or Google Tag Manager
- Platform tools such as WooCommerce, eBay, Amazon, trello or firebase
- Software deals tools such as AppSumo
- Blog tools such as WordPress
- Reviews tools such as G2 Crowd, Trustpilot, Google My Business, Feefo, Capterra or TrustSpot
- Productivity tools such as Trello, Google Suite, Dropbox, Slack or Calendly
- A/b testing tools such as Freshworks CRM
- Advertising tools such as Google ads, Facebook Ads, Google Adwords, Bing Ads, Google AdSense, Twitter Ads or LinkedIn Ads
- Stock images tools such as Pixabay, Istockphoto or Unsplash
- Payments tools such as Paypal or Stripe
- Customer service tools such as Intercom
- Design tools such as Canva or Snappa
- Shipping tools such as FedEx
- Crm tools such as FreshSales
- Email tools such as MailChimp, G Suite or Postmark
- Accounting tools such as Quickbooks
- Sales tools such as Samcart
- Sms tools such as Twilio
- ** tools** such as Coinbase Commerce
- "Mobile Marketing" The Complete Guide To Sms Marketing
- I Leveraged My Experience To Start A $72K/Year Auto Reply App Business At Age 50
- On Starting A $160K/Month CRM & Automations Company After A US Air Force Career
- I Came Home From Africa To Build A $200K/Year Sales Automation Software
- I Learned To Say No To Other Projects & Focused On Growing My $600K/Year SMS Platform
- How We Built A Profitable Mass-Texting App [3.5x MRR Growth Since Last Year]
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Did you know that brands using Klaviyo average a 95x ROI?
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Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.