Email Marketing Services: The Ultimate List (2021)

Email Marketing Services: The Ultimate List (2021)


If you want to find the best email marketing tools in one place, then you'll love this guide.

Whether it's email marketing automation, outreach tools, or even email productivity tools, this guide has it all.

I personally curated over 107 free and paid tools and included pricing information.

You can filter by what types of tools you're looking for, pricing model, and even get pricing information based on the size of your list!

Some pricing structures can be complicated, so I tried my best to distill pricing down to simple terms (may not be exact).

Customize these filters for your needs:

I want email marketing tools that help with:

marketing automation
send newsletters
email productivity
customer communication
list growth

I want tools that are:


How many contacts do/will you have on your list?


Marketing automation

Send newsletters


Email productivity



Customer communication


List growth


So what do you think?

Did I miss anything or was your favorite tool not included?

Let me know in the comments, and I'll add it to the list!

Pat Walls,  Founder of Starter Story

Discover the best strategies of successful business owners

Join our newsletter and receive our handcrafted recap with the best insights shared by founders in Starter Story each week.

Useful, convenient, and free:

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜

Leave a comment
Your email address will not be published.

Lilia Tovbin
over 1 year ago

Hi Pat, thanks for including in your list. Just one small correction - BigMailer supports automation and drip campaigns, as well as sending newsletters (bulk campaigns). So it allows managing all major email campaign types in a single platform instead of using separate ESPs for newsletters, automation, and transactional emails. Thanks again.

Pat Walls
over 1 year ago

Thanks for the clarification Lilia, just updated it! And moved you guys to the "marketing automation" section. Cheers.

Lilia Tovbin
over 1 year ago

Thanks Pat. BigMailer is on .io - can you edit the link from .com? Thanks a lot!