How Much Does It Cost To Start A Shoe Brand? (In 2023)
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
The cost of opening a a shoe brand can vary based on several factors. However for a a shoe brand you can expect to spend $62 to $52,873 with an average cost of $27,911.
- The minimum startup costs for a shoe brand: $62
- The maximum startup costs for a shoe brand: $52,873
- The average startup costs for a shoe brand: $27,911
Here's a detailed list of a shoe brand startup costs:
Learn more about starting a shoe brand:
Where to start?
-> How to start a shoe brand?
-> Shoe brand plan
-> How to finance a shoe brand?
-> Pros and cons of a shoe brand
-> How to get clients for a shoe brand?
Need inspiration?
-> Other shoe brand success stories
-> Examples of established shoe brand
-> Marketing ideas for a shoe brand
-> Shoe brand slogans
-> Shoe brand names
-> Shoe brand Instagram bios
-> Shoe brand Instagram captions
Other resources
-> Profitability of a shoe brand
-> Shoe brand tips
-> Blog post ideas for a shoe brand
-> Shoe brand quotes
Retail Business Expenses
If you plan to have a brick & mortar location for your shoe brand, you must weigh the costs of your rent, as it may be the most expensive part of running your business.
Rent costs for your shoe brand very much depends on your location. This cost will vary by both region and specific areas of town: a lease in the heart of Manhattan could cost over $80,000/month in rent. Meanwhile, a storefront lease in Florida or Tennessee could cost less than $1,000/month.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Shop Decor |
Optional |
$0 |
$5,000 |
Utilities (storefront business) |
Optional |
$0 |
$1,000 |
Building improvements and remodeling |
Optional |
$0 |
$950 |
Storefront Property Rent ➜ |
Optional |
$1,250 |
$3,500 |
POS System |
Optional |
$0 |
$1,200 |
Business Formation Fees
There are a few key costs associated with forming your business entity, such as setting up an LLC and getting trademarks, copyrights, and patents sorted.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Set up business: LLC & Corporations |
Required |
$50 |
$500 |
Small Business Insurance |
Recommended |
$500 |
$2,000 |
Permit and License Fees |
Optional |
$50 |
$700 |
Lawyer Fees |
Optional |
$0 |
$1,500 |
Software Expenses
Your shoe brand needs software to run efficiently!
Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Email marketing tool |
Recommended |
$0 |
$100 |
Accounting & Invoicing Software |
Recommended |
$0 |
$50 |
Internal Communication Tool |
Recommended |
$0 |
$20 |
IT Support ➜ |
Optional |
$150 |
$2,000 |
Social Media Management Tools |
Optional |
$0 |
$50 |
Payroll Software |
Optional |
$0 |
$200 |
Office Space Expenses
It will be your call to determine if you need office space. It is not a requirement but may be necessary as your shoe brand grows.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Rent ➜ |
Optional |
$0 |
$5,750 |
Utility Costs For Office Space ➜ |
Optional |
$0 |
$1,150 |
WiFi & Internet ➜ |
Optional |
$0 |
$100 |
Employee & Freelancer Expenses
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Payroll Costs & Fees ➜ |
Optional |
$150 |
$250 |
Employee Hiring Expenses |
Optional |
$1 |
$2 |
Employee Rewards ➜ |
Optional |
$0 |
$100 |
Website Costs
Every business should have a website, and it's worth spending a bit of money to set it up right.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Domain Name ➜ |
Required |
$12 |
$200 |
Website Hosting Costs ➜ |
Required |
$0 |
$300 |
Website Builder ➜ |
Recommended |
$10 |
$500 |
Business Email Hosting Service ➜ |
Recommended |
$1 |
$15 |
Website & Live Chat Tool |
Recommended |
$0 |
$200 |
Web Designer ➜ |
Optional |
$200 |
$6,000 |
Inventory Expenses
If you sell a physical good, you'll likely have to start with some inventory.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Upfront Costs For Inventory |
Optional |
$300 |
$5,000 |
Inventory Storage |
Optional |
$0 |
$5,000 |
Package Design ➜ |
Optional |
$50 |
$3,000 |
Shrinkage |
Optional |
$0 |
$1,000 |
Distribution costs |
Optional |
$0 |
$750 |
Advertising & Marketing Costs
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Business Cards ➜ |
Optional |
$0 |
$50 |
Customer Research & Surveys |
Optional |
$0 |
$300 |
Business Signage ➜ |
Optional |
$75 |
$2,486 |
Direct Campaigns, Printing and Mailing |
Optional |
$0 |
$300 |
Affiliate Marketing Commission & Fees |
Optional |
$0 |
$250 |
Influencer Marketing |
Optional |
$0 |
$750 |
Google Ads |
Optional |
$0 |
$300 |
Facebook & Instagram Ads |
Optional |
$0 |
$350 |
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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