CODDI

How I Started A Boot Brand And Raised $61K With No Paid Advertising

September 30th, 2019
Matthew Walters
Founder, CODDI
$2K
revenue/mo
1
Founders
1
Employees
CODDI
from Chicago, Illinois, USA
started June 2019
$2,000
revenue/mo
1
Founders
1
Employees
market size
$468B
avg revenue (monthly)
$453K
starting costs
$26.5K
gross margin
46%
time to build
360 days
average product price
$75
growth channels
SEO
business model
Affiliate Marketing
best tools
LinkedIn, Instagram, Facebook
time investment
Full time
pros & cons
32 Pros & Cons
tips
9 Tips
Discover what tools recommends to grow your business!
platform
hiring
customer service
productivity
analytics
crowdfunding
affiliate
podcast
other
Discover what books Matthew recommends to grow your business!
Want more updates on CODDI? Check out these stories:

Hello! Who are you and what business did you start?

Hey guys! My name is Matthew Walters and I’m the founder of CODDI, a boot company based in Chicago. We launched on Kickstarter in January of this year and raised just over 61K, doubling our goal of 30K. After 4 months of building and shipping the boots to the states, we finally launched our website this June.

At the moment, we have 1 boot called the Polaris:

how-i-started-a-boots-brand-and-raised-61k-with-no-paid-advertising

In June, we did 2.5K in sales, July 2K, and August another 2K.

This summer we have only utilized free marketing (Instagram/Facebook/Reddit posts). We have not done any paid advertising yet as we are waiting for fall to hit as that is peak purchasing season for boots.

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