How Profitable Is A Shoe Brand? (Updated for 2024)

Updated: September 20th, 2023
Start A Shoe Brand

How Profitable Is A Shoe Brand? (Updated for 2024)

So you want to start a shoe brand?

And the first question that came to your mind was, “Well, is a shoe brand profitable?”

With a market size of $468B there’s plenty of business to go around. Especially considering the initial investment is $47.5K and potential revenue is $16.3M per year with gross margins being 46%.

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a shoe brand.

Let’s dive in!

Is a shoe brand profitable?

Yes, a shoe brand is generally a profitable one. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since your potential revenue is $16.3M per year with a gross margin of 46%, you can recover your investment within 12 months or even less.

Of course, it all comes down to how much you earn compared to the potential revenues of your shoe brand.

To determine whether your business is profitable, you should earn more than your expenses within 12 months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your shoe brand is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a shoe brand worth it?

If you’re wondering if a shoe brand is worth it, the answer is a big YES. With these types of businesses, you can earn as much as $16.3M per year.

Further, you can have your initial investment of $47.5K back within 12 months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $468B, it will be possible for you to enjoy a monthly revenue of $626K. As such, it’s the type of business you should consider starting.

Of course, you must learn and understand every aspect of running a shoe brand to ensure success. Still, as long as you have the initial investment and can endure 12 months before your actual gains, this business is worth it.

You might even need to get some financing to launch such a business. We have a guide exactly for you on how to finance a shoe brand.

Learn more about starting a shoe brand:

Where to start?

-> How to start a shoe brand?
-> Shoe brand plan
-> How to finance a shoe brand?
-> How much does it cost to start a shoe brand?
-> Pros and cons of a shoe brand

Need inspiration?

-> Other shoe brand success stories
-> Examples of established shoe brand
-> Marketing ideas for a shoe brand
-> Shoe brand slogans
-> Shoe brand names
-> Shoe brand Instagram bios
-> Shoe brand Instagram captions

Other resources

-> Shoe brand tips
-> Blog post ideas for a shoe brand
-> Shoe brand quotes

How much can you make in a shoe brand?

With a shoe brand, you can make as much as $16.3M per year since it has a gross margin of 46%.

All you need is an initial investment of $47.5K. Then, with proper knowledge and sustained effort, you can have the ROI (or return of investment) within 12 months.

Generally, a shoe brand can offer you a monthly profit of $626K since you’re catering to a market size of $468B. But, of course, this size varies depending on your area of choice.

How much does a shoe brand make a week?

The weekly profit for a shoe brand ranges around $156K. As such, you can enjoy a monthly profit of $626K.

To know if your shoe brand achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your shoe brand.

How much does a shoe brand owner make?

The income of a shoe brand owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly salary of the owner of an established shoe brand is about $156K. But it can also be 80% lower or higher depending on so many factors it's almost impossible to say exactly.

While the potential for earning a good income as a shoe brand owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Shoe brand profit margins

Generally speaking, shoe brand makes a profit margin of around 46%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a shoe brand, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, shoe brand owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, shoe brand owners can ensure long-term sustainability and profitability for their business.

Shoe brand owner salary

The salary of a shoe brand owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established shoe brand, in a prime position, might see an average weekly salary around the ballpark of $156K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.


In a nutshell, a shoe brand is quite promising if you plan on starting such. With a market size of $468B, you can enjoy a potential revenue of around $16.3M per year with a gross margin of 46%.

Considering this information, you can enjoy a return of investment within 12 months, especially if you have a monthly profit of $626K. Overall, the success of your shoe brand also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this shoe brand is profitable.

Make sure you have a proper shoe brand plan and know how to get clients for your shoe brand.