Boomerangz Footwear

How I Built A $300K/Year Online Flip Flop Shop

July 18th, 2019
Brad Munro
$40K
revenue/mo
1
Founders
3
Employees
Boomerangz Footwear
from Gold Coast, Queensland, Australia
started January 2014
$40,000
revenue/mo
1
Founders
3
Employees
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Hello! Who are you and what business did you start?

Hello, my name is Brad Munro and I am the founder of Boomerangz Interchangeable Thongs… or Flip-Flops or Sandals or Jandals or whatever you call them!

We have created the only thongs designed to help minimise blowouts (when the plug snaps off) and with patented interchangeable bases and straps so you can customise your colour combinations and strap styles with ease. Boomerangz Footwear also offers free replacement straps if they break, extending the life of the footwear so less pairs end up in land-fill.

We launched the interchangeable range through a crowdfunding site to see if the idea would resonate with people. We sold $10,000 worth of thongs in the first HOUR, $25,000 a week later, passed our funding goal with $36,000, received approximately $15,000 in direct orders and finished with close to $50,000 worth of sales.

Fast forward a few years and our Boomerangz Thongs are stocked in over 40 independent surf and streetwear stores around Australia plus some of Australia’s best known retail giants such as City Beach, and now Boomerangz Footwear is also...

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