11 Secrets For Starting A Successful Shoe Brand

Want to start your own shoe brand? Here are 11 tips you should know.
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We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a shoe brand:

#1: Tom Guo, founder of Atlantis Shoes:

We chatted with with Tom, founder of Atlantis Shoes ($25K/month). In our interview, Tom says:

Do something that excites you, identify a niche, be driven. Come up with a good name, register your trademark, and define your brand principles.

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Read the full interview ➜

#2: Kartik Gurmule, founder of KASA:

We chatted with with Kartik, founder of KASA ($80K/month). In our interview, Kartik says:

One should never fear failures.

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#3: Matthew Walters, founder of CODDI:

We chatted with with Matthew, founder of CODDI ($2K/month). In our interview, Matthew says:

My life changed my senior year of college when we did our senior thesis. Instead of designing one product like everyone else, I decided to try and stand out by designing an entire company. I instantly fell in love with building something massive from the ground up.

Additionally:

Consistency is an absolute must. When people get excited about something...they put in 100 hours the first week, and then they burn out. I don’t care if you work for 5 minutes on something...if you have a dream, work on it for 5 minutes to 5 hours every single day.

Further:

You will have strangers, colleagues, friends, and unfortunately even family tell you that your idea is crazy and that it won’t work. Let that type of negativity fuel the fire.

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Read the full interview ➜

#4: Adam Dwidari , founder of Scarpetta Shoes:

We chatted with with Adam, founder of Scarpetta Shoes ($350K/month). In our interview, Adam says:

You will have 1,000 failures before you have one success.

Additionally:

If you stop innovating and trying new things and improving what you’re already doing you will be dead in the water.

Further:

Now about 40% of our profits come from offline business and we are looking to increase that number to around 80% by 2020.

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Read the full interview ➜

#5: Steven Sashen, founder of Xero Shoes:

We chatted with with Steven, founder of Xero Shoes ($1.5M/month). In our interview, Steven says:

Be on the lookout for evidence that what you believe is WRONG and be ready to change directions, or pull the plug on something, rather than sticking to your hope that things will work out the way you want them to.

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Read the full interview ➜

#6: Steven Sashen, founder of Xero Shoes:

We chatted with with Steven, founder of Xero Shoes ($1.5M/month). In our interview, Steven says:

If you’re a true entrepreneur, there’s no way I can convince you not to start your own business (no matter how bad your idea may be)

Additionally:

One thing that I spent years NOT doing, that I now kick myself about, is adding an "exit intent pop-up" to our site, which lets people enter a sweepstakes to win a Xero Shoes gift certificate.

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Read the full interview ➜

Want to start a shoe brand?

See our full guide ➜