How I Created A $12.5K/Month Patented Heelless Running Shoe
Hello! Who are you and what business did you start?
Hello everyone! My name is Olguy Songolo. I am the co-founder and CEO of the DIFFERENCE, the very first heelless running shoe brand. Why heelless? Extensive research by the original designer, Etienne Penka, has determined that heel strikes are one of the leading causes of injury for runners, causing a host of negative health consequences in the heels, back, knees, and other impact absorption points. We discovered a simple and elegant solution: remove the heel.
At this time we have one product line, the Heelless Technology Runners. These unisex shoes are designed with the modern runner in mind, with 5 different color schemes and all adult sizes for men and women. You won’t be surprised to hear that our target audience consists primarily of runners, especially runners with an interest in avoiding heelstrikes through barefoot running techniques.
As a Black-owned business, we’ve also seen a great deal of interest from the Black community. Another large segment of customers includes medical professionals such as nurses, who have found that wearing our shoes prevents the pain they are accustomed to the feeling after spending all day on their feet. Over...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
