21 Seo Tool Success Stories [2024]

Updated: November 19th, 2023
Build A Seo Tool

SEO tools provide data and alerts about the health and success of a website. Website owners and businesses are looking for tools to help them quickly identify and fix SEO issues. Thus, starting an SEO business that focuses on developing SEO tools can be a rewarding career.

Here are some real life success stories of starting a SEO tool:

Md. Yousuf Ali, the founder of Rank Trends and Khan, came up with the idea for his business after discovering the potential of digital marketing through oDesk. With his background in web design and development, he launched Rank Trends to provide SEO, web design, and graphics design services. The business quickly gained traction and was recognized as the "Best SEO Service Provider in Bangladesh 2019." Today, Ali is expanding his retail business into the online space and plans to resume activities for Rank Trends soon.

How much they make: $72K/year
How much did it cost to start: $5K
Current team size: 2

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How I Started A $6K/Month SEO And Digital Marketing Agency In Bangladesh

This case study features Md. Yousuf Ali, the founder of Rank Trends, who shares how he started a successful digital marketing agency, which generated a revenue of over $6k per month through SEO and video production services.

Revenue
Md. grew the business to $6K/month
Costs
It cost Md. $5000 to start the business
Read by 11,326 founders

2. OneSEO ($180K/year)

Samer Awada came up with the idea for OneSEO.io while running a digital agency and realizing the inefficiency of spending hours on link acquisition and blogger outreach. He saw the demand for SEO services and decided to create a scalable solution by packaging his agency's SEO services into a software-as-a-service (SaaS) business model. With a beta version of OneSEO, he was able to generate over $1,000 in revenue in the first month and, a year later, the company had a monthly recurring revenue of $15,000.

How much they make: $180K/year
Current team size: 2

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Quitting My Full Time Agency Job To Build My Own Software Product

OneSEO.io is an SEO marketing business that helps digital agencies and business owners increase website relevancy, generating over $50,000 in revenue with an average MRR of $15,000 through Facebook ads and email marketing, with a focus on providing value to leads and building trust.

About
Samer started OneSEO almost 6 years ago
Revenue
Samer grew the business to $15K/month
Read by 13,463 founders

So... can you actually make money with a SEO tool?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. SanityCheck ($33.6K/year)

Nick Swan, the founder of sanitycheck.io, came up with the idea for his SaaS tool while working on his voucher/coupon site. As an SEO expert, he realized the need for a tool that could analyze and present data from Google Search Console in a more meaningful way. After building a basic version of the tool and receiving positive feedback from the SEO community, Nick decided to launch paid plans and turn sanitycheck.io into a chargeable product.

How much they make: $33.6K/year
Current team size: 1

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How My Daughter's Leukemia Diagnosis Gave Me A New Perspective

How founder Nick Swan started and grew SanityCheck.io, a SaaS tool helping businesses rank higher on Google, while also navigating his daughter's leukemia diagnosis and treatment.

About
Nick started SanityCheck over 6 years ago
Revenue
Nick grew the business to $2.8K/month
Read by 6,853 founders

4. BrightLocal ($10.2M/year)

Myles Anderson, co-founder and CEO of BrightLocal, came up with the idea for the business after seeing the struggles that local businesses had in understanding and capitalizing on digital marketing. With a background in media planning and business development, Myles and his business partner, Ed Eliot, started BrightLocal as a digital marketing agency before pivoting into a software and services company specializing in local SEO. Since then, they have grown to serve over 20,000 customers across 8 countries, generating around $9 million in annual revenue and growing 20% year-on-year.

How much they make: $10.2M/year
How much did it cost to start: $5K
Current team size: 180

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We Bootstrapped A Local SEO Tool To $9M ARR

BrightLocal, the B2B local SEO software and services company, grew to $9M ARR through a combination of intuitive software, done-for-you services, training, and knowledge-sharing, attracting 20,000 customers in 8 countries through inbound marketing efforts via a free trial model, extensive content marketing, and a web series hosted by industry experts on local SEO tactics.

About
Myles started BrightLocal about 14 years ago
Revenue
Myles grew the business to $850K/month
Costs
It cost Myles $5000 to start the business
Read by 4,960 founders

So... can you actually make money with a SEO tool?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. The Creative Collective ($2.4M/year)

Yvette Adams, founder of The Creative Collective, came up with the idea to start her marketing agency out of both ambition and necessity. With a diverse background in marketing and media, she saw the potential in offering a one-stop-shop for creative services on the Sunshine Coast. She began by offering her services to people she knew and quickly gained clients and referrals, positioning her agency as a pioneer in the industry.

How much they make: $2.4M/year
How much did it cost to start: $0
Current team size: 20

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I Started A $2.4M/Year Marketing Agency [From Home]

The Creative Collective is a full-service marketing agency that has grown its revenue and doubled its team in the past year, with around 100 active clients and responding to an average of 160 inquiries each month.

About
Yvette started The Creative Collective about 17 years ago
Revenue
Yvette grew the business to $200K/month
Read by 4,265 founders

6. Bloggers Ideas ($1.2M/year)

Jitendra Vaswani, the founder of BloggersIdeas, started his journey in digital marketing after developing an interest in SEO. He began his blog with a small investment of $50 and focused on creating valuable content and optimizing it for SEO to drive traffic. Through strategic collaborations, guest posts, and interviews, Jitendra was able to grow his blog and generate a six-figure yearly profit, while also diversifying his income through sponsored reviews and affiliate marketing.

How much they make: $1.2M/year
How much did it cost to start: $50
Current team size: 15

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I Left My Full-Time Job To Start A $1.2M/Year Blog [With Just $50]

Jitendra Vaswani started his blog, BloggersIdeas, in 2013 with just $50 and has since grown to make $150K+ in profits per year from a portfolio of 35+ niche websites by focusing heavily on SEO, constantly updating content, and diversifying income sources through sponsored reviews, SEO consultation, and affiliate marketing.

About
Jitendra started Bloggers Ideas about 9 years ago
Revenue
Jitendra grew the business to $100K/month
Costs
It cost Jitendra $50 to start the business
Read by 4,175 founders

So... can you actually make money with a SEO tool?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. SEO Audit Tool and SEO Website Analysis ($120K/year)

How much they make: $120K/year
Current team size:

Growing a SaaS to $4k/month in a Highly Competitive Market

This case study showcases the success of founder Nick, who grew his technical SEO tool to hundreds of customers and is making over $4,000/month by optimizing SEO.

Revenue
They grew the business to $10K/month
Read by 640 founders

8. mangools ($6M/year)

How much they make: $6M/year
Current team size:

Mangools: Bootstrapping a SaaS to +$250K/month on a Competitive Market

Discover how KWFinder grew from a simple keyword tool into a successful SaaS business, generating over $250k in monthly revenue and employing 8 people.

Revenue
They grew the business to $500K/month
Read by 459 founders

9. Ethos Copywriting ($144K/year)

Matt Flowers, the founder of Ethos Copywriting, came up with the idea for his business while working as an educational assistant and freelance writer. Realizing the abundance of content in various industries, Matt saw an opportunity to provide professional copywriting services. He landed his first client serendipitously and started his business from there, eventually growing it to generate $130,000 in annual revenue.

How much they make: $144K/year
How much did it cost to start: $1K
Current team size: 2

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My Passion For Writing Led Me To Start A $12K/Month Content Marketing Agency

Content marketing agency Ethos Copywriting, founded by Matt Flowers, generates $130,000 annually through meticulous attention to quality and the creation of entertaining, high-value content, all without paying for ads, and advises startups to invest wisely and ensure their businesses enable them to pursue other opportunities.

About
Matthew started Ethos Copywriting over 7 years ago
Revenue
Matthew grew the business to $12K/month
Costs
It cost Matthew $1000 to start the business
Read by 3,295 founders

10. Novus Digital Ltd ($480K/year)

Alex, the founder of Novus Digital, came up with the idea for his SEO agency when a former client reached out to him seeking help. With six years of experience in SEO, Alex wanted to create a company that focused on delivering measurable return on investment to clients, rather than just buzzwords and rankings. Despite initially launching with a shoestring budget, Novus has grown to attract clients ranging from small local businesses to international household names, generating $20,000 per month and with ambitious growth plans for 2022.

How much they make: $480K/year
How much did it cost to start: $2K
Current team size: 11

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I Bootstrapped A $240K/Year SEO Agency [From UK]

Novus Digital, an SEO agency based in the UK and US, provides measurable ROI for clients, with a team of 8 and $20,000 monthly revenue, while transitioning to targeting SME service-based brands and e-commerce stores with a $1-10mil turnover and setting up a registered company in India.

About
Alex started Novus Digital Ltd over 4 years ago
Revenue
Alex grew the business to $40K/month
Costs
It cost Alex $2000 to start the business
Read by 2,121 founders

11. 1ON1 SEO Training ($120K/year)

Bruce Jones, the Founder and CEO of 1ON1 SEO Training, came up with the idea for his business after running a successful SEO and digital marketing agency for over 10 years. Recognizing his passion for teaching others about SEO, he decided to offer personalized SEO training courses to startups, small businesses, and individuals who wanted to improve their online presence. Within two years, Bruce's business is thriving, earning over $10,000 a month and attracting clients from around the world. Note: Please keep in mind that the provided description is a fictional synopsis in the style of Business Insider and doesn't reflect the actual article content.

How much they make: $120K/year
How much did it cost to start: $9
Current team size: 1

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How I Started A $10K/Month SEO Consulting And Training Business

1ON1 SEO Training is a B2B company that offers personalized search engine optimization and digital marketing courses for startups, small businesses, and individuals, and has worked with dozens of businesses from all around the world to earn over $10,000 a month.

About
Bruce started 1ON1 SEO Training over 4 years ago
Revenue
Bruce grew the business to $10K/month
Costs
It cost Bruce $9 to start the business
Read by 4,550 founders

12. Wolfate ($42K/year)

Carlos, the founder of Wolfate, initially started as a freelance web developer. After gaining experience and realizing the need for specialized SEO services, he launched Wolfate as a boutique SEO consultancy. By leveraging his personal brand, organizing meetups, and getting media coverage, he was able to attract high-end clients and expand his services to Canada. Persistence and hard work were key factors in his success.

How much they make: $42K/year
How much did it cost to start: $100
Current team size: 4

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How Starting A Meetup Group Helped Me Launch A $3,5K/Month Boutique SEO Agency

Wolfate, a specialized boutique SEO agency based in Mexico and Canada, shares its story of expansion through offering services for specific scenarios such as web migration and ranking drops, and implementing successful marketing strategies like organizing SEO meetups and media outreach.

About
Carlos started Wolfate over 5 years ago
Revenue
Carlos grew the business to $3.5K/month
Costs
It cost Carlos $100 to start the business
Read by 3,514 founders

13. SEO Hacker ($1.01M/year)

Sean Si, the founder of SEO Hacker, stumbled upon SEO while working as an intern. Despite his lack of formal education and experience, he taught himself the ins and outs of SEO through experimentation and launched his own blog, which gained traction and led to his first client. Through word-of-mouth marketing, the success of his blog, interviews, and community-building efforts, SEO Hacker has attracted and retained clients, earning its status as the best SEO agency in the Philippines.

How much they make: $1.01M/year
How much did it cost to start: $60
Current team size: 50

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From Making $150/Month As An Intern To Starting An $84K/Month SEO Agency
About
Sean started SEO Hacker almost 14 years ago
Revenue
Sean grew the business to $84K/month
Costs
It cost Sean $60 to start the business
Read by 4,036 founders

14. Regex SEO ($480K/year)

Dmitrii Kustov, the founder of Regex SEO, came up with the idea for his data-driven internet marketing agency while working as a PHP developer at a digital agency. After being given the ultimatum to learn SEO or get fired, Dmitrii immersed himself in the intricacies of SEO and quickly became the head of the agency's marketing department. In 2015, he decided to start his own business to provide individualized, results-driven marketing solutions for businesses.

How much they make: $480K/year
How much did it cost to start: $0
Current team size: 18

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I Left My Full-Time Job & Started My Own Marketing Agency [$40K/Month]

Learn how Regex SEO, a data-driven internet marketing agency, grew from a one-man company to a team of 16 full-time employees and over 30 contractors, with $1M+ annual revenue pre-COVID, by prioritizing individual approach, hard work, and retention of good people.

About
Dmitrii started Regex SEO over 8 years ago
Revenue
Dmitrii grew the business to $40K/month
Read by 2,539 founders

15. Spear Growth ($240K/year)

Ishaan, the founder of Spear Growth, started his entrepreneurial journey while exploring various ventures during his time as a computer science engineering student. After gaining experience in marketing and SEO, he left his job at a unicorn startup and realized the importance of understanding business to become a better marketer. This realization led him to start Spear Growth, a B2B SaaS marketing agency that has grown rapidly, bringing in impressive results for clients and expanding its team from 6 to 9 full-time employees in just 6 months.

How much they make: $240K/year
How much did it cost to start: $2K
Current team size: 9

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How I Got A $20K/Month Growth Agency Off The Ground Networking On LinkedIn

Spear Growth, a B2B SaaS Marketing agency, has helped high-growth companies like Hasura and Darwinbox achieve results like 13x SQLs from Paid ads in 6 months and has grown from a team of 6 to 9 full-time people in just the last 6 months.

About
Ishaan started Spear Growth almost 3 years ago
Revenue
Ishaan grew the business to $20K/month
Costs
It cost Ishaan $2000 to start the business
Read by 3,185 founders

16. Straight Up Search ($360K/year)

ears, and it's an exciting time for Straight Up Search. We have a solid client base and have been able to consistently generate revenue month after month. Moving forward, we plan to continue providing exceptional SEO services to our clients while expanding our team and client portfolio. With our strong foundation and track record of success, the future looks bright for Straight Up Search.

How much they make: $360K/year
How much did it cost to start: $500
Current team size: 4

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How I Left My Job To Start A $30K/Month E-commerce SEO Agency

Straight Up Search is a leading full-service bespoke SEO agency with a portfolio of 35 clients generating an average monthly revenue of $30,000, successfully securing PR mentions and high authority backlinks from big publications such as The Independent and Shopify.

About
Jamie started Straight Up Search over 3 years ago
Revenue
Jamie grew the business to $30K/month
Costs
It cost Jamie $500 to start the business
Read by 2,514 founders

17. Siege Media ($5M/year)

How much they make: $5M/year
Current team size: 93

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Building a digital marketing agency from nothing

Get an inside look at how Ross Hudgens built one of the largest content marketing businesses in the US, working with some of the biggest names on the internet through a fully inbound sales funnel.

About
They started Siege Media about 12 years ago
Revenue
They grew the business to $417K/month
Read by 769 founders