19 Seo Tool Success Stories [2023]
SEO tools provide data and alerts about the health and success of a website. Website owners and businesses are looking for tools to help them quickly identify and fix SEO issues. Thus, starting an SEO business that focuses on developing SEO tools can be a rewarding career.
Here are some real life success stories of starting a SEO tool:
1. Rank Trends ($72K/year)
Md. Yousuf Ali (from Mirpur, Dhaka, Bangladesh) started Rank Trends ago.
Hi, this is Md. Yousuf Ali and I are the founders of Rank Trends and Khan. I am pleased to introduce myself as an Entrepreneur, SEO expert, web design, and developer. I started my business more than 3 years ago to provide various services in digital marketing and offer quality grocery items.
Also, Rank Trends is the ideal choice for those people who want to build a professional and dynamic website. We build SEO friendly, well navigation and well-looking websites by applying modern technology for boosting online business.
2. OneSEO ($180K/year)
Samer Awada (from Miami, Florida, USA) started OneSEO over 5 years ago.
My name is Samer Awada. I started OneSEO.io, an SEO marketing business, around May of 2018. Our best selling products are our blogger outreach and link building foundation services.
Learn more about starting a SEO tool:
Where to start?
-> How much does it cost to start a SEO tool?
-> Pros and cons of a SEO tool
Need inspiration?
-> Examples of established SEO tool
-> Marketing ideas for a SEO tool
-> Seo tool slogans
-> Seo tool names
Other resources
-> Seo tool tips
-> Blog post ideas for a SEO tool
4. SanityCheck ($33.6K/year)
Nick Swan (from Bude, England, United Kingdom) started *SanityCheck * about 6 years ago.
Hi, my name is Nick Swan and I am the founder and single person bootstrapper behind www.sanitycheck.io. It’s a SaaS tool that helps you rank your website higher in Google.
Our family outside the ‘world famous’ Bude Tunnel. Me, Isabel, Sophie, Charlie and Megan. We move to Bude, a small seaside town in Cornwall, UK about 3 years ago.
5. BrightLocal ($10.2M/year)
Myles Anderson (from Brighton, UK) started BrightLocal almost 14 years ago.
6. The Creative Collective ($2.4M/year)
Yvette Adams (from Maroochydore QLD, Australia) started The Creative Collective over 16 years ago.
Hi there! I’m Yvette Adams, Founder, and Co-owner of The Creative Collective - a full-service marketing agency that specializes in digital marketing.
We currently have around 100 active clients with whom we are either doing project work or retainer work and respond on average to 160 inquiries each month. In the last year, our team has doubled, and month-on-month compared to last year, as has our revenue.
7. Bloggers Ideas ($1.2M/year)
Jitendra Vaswani (from Delhi, India) started Bloggers Ideas almost 9 years ago.
Thanks Starter Story, it is my pleasure to be here on your esteemed platform. My name is Jitendra Vaswani - founder of BloggersIdeas.
Currently, I have a portfolio of 35+ niche websites and I am making $150k+ per year from them in profits.
8. SEO Audit Tool and SEO Website Analysis ($120K/year)
Nick founded Seomator, a technical SEO tool that is making +$4,000/month. They have been able to grow the tool to hundreds of customers by optimizing SEO.
Nick founded Seomator, a technical SEO tool that is making +$4,000/month. They have been able to grow the tool to hundreds of customers by optimizing SEO.
9. mangools ($6M/year)
Peter started KWFinder in 2014, a tool to find keywords. Since then, it has expanded into a SaaS that makes +$250k/month and employs 8 people.
Peter started KWFinder in 2014, a tool to find keywords. Since then, it has expanded into a SaaS that makes +$250k/month and employs 8 people.
10. Ethos Copywriting ($144K/year)
Matthew Flowers (from Erie, PA, USA) started Ethos Copywriting about 7 years ago.
My name is Matt Flowers. I'm the Founder of Ethos Copywriting, a content marketing agency specializing in premium writing services, SEO, and marketing consulting.
Today, because of the power of the written word, Ethos pulls in about $130,000 annually. Not bad for starting a business from a laptop I bought with birthday gift cards.
11. Novus Digital Ltd ($480K/year)
Alex Robinson (from Northampton, UK) started Novus Digital Ltd about 4 years ago.
Hi, my name’s Alex and I’m the founder of Novus Digital. We’re an SEO agency with a twist, meaning that rather than bamboozling clients with buzzwords, our campaigns are all about delivering measurable return on investment.
We’re currently a team of 8, with ambitious growth plans for 2022. Currently generating $20,000 per month, we’re currently deliberately running on below target profit margins. The goal for this was to build the strongest possible foundation in terms of team and processes in order to allow us to grow exponentially, whilst minimising the operational pains that come with this.
12. 1ON1 SEO Training ($120K/year)
Bruce Jones (from Naperville, IL, USA) started 1ON1 SEO Training about 4 years ago.
Hi there, my name is Bruce Jones and I am the Founder and CEO of 1ON1 SEO Training. I created my business two years ago, offering personalized search engine optimization and digital marketing courses for startups, small businesses, and individuals interested in learning about SEO and improving their businesses.
Today, I have worked with dozens of businesses from all around the world and earn over $10,000 a month working out of my home office. I started serving local businesses in my area, which quickly expanded across the U.S., and now have clients as far as New Zealand and Ireland.
13. Wolfate ($42K/year)
Carlos Castro (from Mexico City, CDMX, México) started Wolfate over 5 years ago.
Hello, I am Carlos and I am the owner of Wolfate, one of the few boutique SEO agencies in Mexico. We are a team of 4 people that work with a limited number of clients on specific scenarios and situations.
We’ve recently expanded our service offering to Canada offering the same services that are currently available in Mexico: web design, SEO consulting, and Google Ads campaigns.
14. SEO Hacker ($1.01M/year)
Sean Si (from Parañaque, Metro Manila, Philippines) started SEO Hacker over 13 years ago.
I’m Sean Si and I started SEO Hacker when I was 22 years old. We currently offer 12 services including but not limited to Search Engine Marketing, Conversion Rate Optimization, and Email Sales Automation to our partners, and our flagship service has been and always will be Search Engine Optimization.
We have been able to grow our annual revenue from $10,000 when I started to over $1,000,000 today.
15. Regex SEO ($480K/year)
Dmitrii Kustov (from Houston, TX) started Regex SEO almost 8 years ago.
Howdy! My name is Dmitrii Kustov, I’m the founder of Regex SEO, a data-driven internet marketing agency. We help $5M+/year businesses get the most out of their marketing budgets, so they can increase market share and revenue.
I started Regex SEO in 2015 with no investment, and it has been a one-man company for almost 3 years. In 2018, I have partnered up with 2 friends of mine, and we have been growing quickly ever since. As of now, we have 16 full-time employees, and over 30 contractors, with $1M+ annual revenue pre-COVID.
16. Spear Growth ($240K/year)
Ishaan Shakunt (from Ghaziabad) started Spear Growth over 2 years ago.
I’m the founder of Spear Growth. We’re a B2B SaaS Marketing agency. We help high-growth companies with Ads and SEO.
In just the last 6 months, we’ve grown from a team of 6 to 9 full-time people.
17. Straight Up Search ($360K/year)
Jamie Irwin (from Northampton) started Straight Up Search almost 3 years ago.
Hi, I'm Jamie Irwin and I'm the founder of Straight Up Search. In its most basic form, Straight Up Search is a full-service, bespoke SEO agency based in the UK but with clients all over the globe!
In just over two years, Straight Up Search has become a leading provider of affiliate and SEO services, with a portfolio of 35 clients that generates average monthly revenue of $30,000. We attribute our success to our commitment to providing quality services and developing long-term relationships with our clients. Our team of experienced professionals provides a full range of services, from keyword research and link building to content creation and social media marketing. We also offer customized services that are tailored to the unique needs of each client.
19. Siege Media ($5M/year)
Ross Hudgens is the founder of Siege Media, a content marketing business specializing in SEO.
The company is completely remote, has a nationwide reach, and works with some of the largest businesses on the internet.
Siege Media's sales process is now fully based on an inbound funnel. Besides SEO, the company also provides graphic design, content creation, and link-building services.
Ross began with a specialty and then expanded his knowledge. He got his first job scanning papers for a pharmaceutical business after graduating from Chapman University in Orange County with a degree in Business Marketing and Creative Writing.
He had been blogging on the side, so he was already familiar with SEO writing and the process of content marketing. That experience later helped him in the development of his content marketing agency.

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