Business Idea

Start A Website Builder

About

Starting a website builder requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell website builder, or selling website builder online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a website builder ➜

Key stats

market size
$1.75B
revenue (monthly)
$33.5K
starting costs
$37.5K
gross margin
40%
avg product price
$300
time to build
6 months
growth
Referral Program
business model
Media Business & Subscriptions
time investment
Full time

About

Starting a website builder requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell website builder, or selling website builder online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a website builder ➜

Key stats

market size
$1.75B
revenue (monthly)
$33.5K
starting costs
$37.5K
gross margin
40%
avg product price
$300

 

time to build
6 months
growth
Referral Program
business model
Media Business & Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
App Creation Costs $1,000 $20,000
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $3,050
Other Expenses $0 $800
Total Startup Costs $7,517 $67,544

Successful Businesses

Business URL Rank
Squarespace squarespace.com #332
Website.com website.com #20,457
Website Toolbox websitetoolbox.com #45,491
Weblium weblium.com #56,148
Vivial vivial.net #106,517
RightMessage rightmessage.com #184,852
Beazer.com beazer.com #209,126
Built getbuilt.com #343,051
WebJoint webjoint.com #557,315
Horton hortongroup.com #872,104
All My Web Needs allmywebneeds.com #883,684

Pros & Cons

Pros Description
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Traffic to your website A website builder gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a website builder. This could be the start of an incredible business opportunity!
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Predictable income stream Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!
Higher likelihood of getting referrals This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.
Cons Description
Longer Sales Process A website builder can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your website builder are typically around 40%, which can make it more challenging to incur new expenses and maintain profitability.
Taxes As a website builder, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
High overhead expenses With starting a website builder, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process. Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Partnerships

    Starting a website builder is all about building relationships and becoming an integral part of your community.

    Many entrepreneurs make the mistake of thinking they can do everything on their own. In reality, other businesses (even your competition) and members of your community can be a huge piece of your growth strategy.

    When forming any type of partnership, a lot of energy and time can go into this.

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.