Business Idea

Start A Website Builder

About

Starting a website builder requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell website builder, or selling website builder online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a website builder ➜

Key stats

market size
$1.75B
revenue (monthly)
$33.5K
starting costs
$37.5K
gross margin
40%
avg product price
$300
time to build
6 months
growth
SEO
business model
Advertising
time investment
Side project

About

Starting a website builder requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell website builder, or selling website builder online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a website builder ➜

Key stats

market size
$1.75B
revenue (monthly)
$33.5K
starting costs
$37.5K
gross margin
40%
avg product price
$300

 

time to build
6 months
growth
SEO
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
App Creation Costs $1,000 $20,000
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $3,050
Other Expenses $0 $800
Total Startup Costs $8,466 $66,911

Successful Businesses

Business URL Rank
Blogger.com - Create a unique and beautiful blog. It’s easy and free. blogger.com #279
Squarespace squarespace.com #332
Webnode webnode.com #6,628
Strikingly mystrikingly.com #6,786
Website Builder Expert websitebuilderexpert.com #8,842
Nicepage.com nicepage.com #9,678
ThemeCo theme.co #10,490
Zyro zyro.com #11,222
uCoz - Free Website Builder ucoz.com #15,006
Web.com - Professional Small Business Website web.com #16,012
Website.com website.com #20,457

Pros & Cons

Pros Description
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Traffic to your website A website builder gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a website builder. This could be the start of an incredible business opportunity!
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Predictable income stream Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!
Higher likelihood of getting referrals This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.
Cons Description
Longer Sales Process A website builder can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your website builder are typically around 40%, which can make it more challenging to incur new expenses and maintain profitability.
Taxes As a website builder, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
High overhead expenses With starting a website builder, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.