Marketing Ideas

Start A Game Development Business

Marketing Ideas

Game Development Business Marketing Ideas

Wondering how to market your game development business?

Marketing your game development business is certainly not easy, but there are many ways to promote and advertise your game development business.

We put together a list of the best marketing ideas for your game development business, so you can get your small business out there.

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Brand Authenticity ➜ Easy Free Brand Loyalty
Customer Service ➜ Medium Free Brand Loyalty

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜ Easy Free Brand Awareness

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜ Easy Medium Lead Generation

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Affiliate Program ➜ Medium Low Lead Generation
Pay Per Click Advertising Medium Low Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜ Medium Free Brand Awareness
Referral Program ➜ Easy Low Brand Exposure

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜ Medium Medium SEO
Conversion Rate Optimization ➜ Medium Low Lead Generation

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜ Medium Medium Brand Exposure

Other

Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜ Medium Low Brand Loyalty