Business Idea

Start A Cannabis Publication

About

Starting a cannabis publication requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell cannabis publication, or selling cannabis publication online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a cannabis publication ➜

Key stats

market size
$33.1B
revenue (monthly)
$22K
starting costs
$9.29K
gross margin
80%
avg product price
$3200
time to build
7 months
growth
Advertising on social media
business model
Subscriptions
time investment
Full time

About

Starting a cannabis publication requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell cannabis publication, or selling cannabis publication online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a cannabis publication ➜

Key stats

market size
$33.1B
revenue (monthly)
$22K
starting costs
$9.29K
gross margin
80%
avg product price
$3200

 

time to build
7 months
growth
Advertising on social media
business model
Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Equipment & Supply Expenses $500 $5,000
Training & Education Expenses $0 $1,000
Software Expenses $0 $594
Advertising & Marketing Costs $0 $2,750
Website Costs $13 $215
Other Expenses $0 $500
Specific Industry Expenses $0 $100
Total Startup Costs $1,263 $17,159

Successful Businesses

Business URL Rank
Westword westword.com #33,373
mg Magazine – Cannabis News & Information mgretailer.com #141,454
Cannabis Industry Journal cannabisindustryjournal.com #280,184
Marijuana Venture marijuanaventure.com #343,971
Miss Grass missgrass.com #362,888
Cannabis Nurses Network cannabisnursesnetwork.com #411,499
Cannabis Science and Technology cannabissciencetech.com #560,133
Strain Insider straininsider.com #561,939
Big Buds Magazine bigbudsmag.com #563,096
NUGL Inc nugl.com #664,075
Marijuana Stocks marijuanastocks.com #666,913

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a cannabis publication costs significantly less money than most businesses, ranging anywhere from 1,263 to 17,159.
Rewarding work Starting a cannabis publication can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A cannabis publication gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your cannabis publication, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication You may find yourself constantly needing to update your cannabis publication in order to stay relevant for your audience and for those searching on google.
Lack of benefits With a cannabis publication, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a cannabis publication, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a cannabis publication, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net Typically, as a cannabis publication, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Email marketing

    Email marketing is the act of sending a commercial message to a group of people using email.

    Marketing via email is a highly effective strategy used by entrepreneurs to advertise, request business, or to build brand awareness.

    According to Backlinko, shoppers spend more when marketed to through email, compared to those who do not receive email offers.

    Therefore, email marketing is an essential tool that helps entrepreneurs to reach target audience.

  • 3

    Brand Authenticity

    Brand authenticity refers to the extent to which customers perceive a brand to be faithful toward itself and its consumers.

    According to Social Media Today, 86% of consumers say authenticity is important when deciding the brands they like and support.

    Thus, brand authenticity makes stronger connections as genuine messages and ideas resonate more powerfully with people.