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Start A Dog Treat Business - Business Ideas

Start A Dog Treat Business - Business Ideas
Start A Dog Treat Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Dog treats are a cornerstone of the dog food market, so when you are looking at how to sell your own dog treat, it's important to make sure that your treats are healthy ensuring that they meet all the nutritional requirements of dog food and will be safe for their consumption.

This market has a 66 billion USD market size. It can be a great place to start if you want to get into the pet industry, or if you're a total dog enthusiast.

Starting a dog treat business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell dog treats, or selling dog treats online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a dog treat business ➜

Key Stats

market size
$103B
revenue (monthly)
$598K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth
Email marketing
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Inventory Expenses

$350

$14,750

Software Expenses

$150

$2,794

Website Costs

$13

$215

Advertising & Marketing Costs

$0

$2,450

Total Startup Costs

$513

$27,209

Successful Businesses

Business URL Rank

Allivet

allivet.com

85,936

EntirelyPets

entirelypets.com

137,476

Pawstruck

pawstruck.com

139,966

Pet Food Express Delivery

petfood.express

167,144

Dope Dog

dope.dog

259,614

The Anxious Pet

theanxiouspet.com

295,670

Bag of Bones Barkery

bagofbonesbarkery.com

319,339

Best Bully Sticks

bestbullysticks.com

350,097

East Bay SPCA

eastbayspca.org

432,737

WOOF GANG BAKERY

woofgangbakery.com

472,202

Pet Treats and Dental Care for Pets

greenies.com

532,799

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a dog treat business costs significantly less money than most businesses, ranging anywhere from 12 to 27,209.

Rewarding work

Starting a dog treat business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A dog treat business gives people a reason to visit your website and to keep coming back to you!

Cons Description

Crowded Space

Competition is high when it comes to your dog treat business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Finding The Right Supplier

Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Lack of benefits

With a dog treat business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a dog treat business, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a dog treat business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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