21 Bedding Company Success Stories [2023]
At the end of a hard day, we all need a good night’s sleep. A good quality mattress, bedsheet, or pillow makes all the difference when it comes to sleeping comfortably. That’s why many people invest in quality bedding materials, making it a profitable business idea.
The first step to starting a bedding business is to choose your niche. You need to decide what bedding you want to specialize in, which will help determine the products you’ll sell. Do you want to focus on luxury sheets? Or perhaps more affordable linens that are still high-quality?
Next, you’ll need to find a manufacturer who can supply the bedding products you want to sell. You’ll want to research different options and ensure they can provide what you need at a reasonable price.
Once you’ve got all that lined up, start setting up your website and social media accounts! These are essential tools for any business owner—especially in today’s digital landscape.
Here are some real-life success stories of starting a bedding company:
1. Sheets & Giggles ($2.4M/year)
Colin McIntosh, the founder of Sheets & Giggles, came up with the idea for his business after leaving a tech startup in 2017. He wanted to start his own company and decided to launch a crowdfunding campaign for a physical product brand. After validating the product through Facebook ads and collecting over 11,000 interested buyer emails, he launched Sheets & Giggles on Indiegogo with 500 customers on day one and $45,000 in funding.
How much they make: $2.4M/year
Current team size: 6
Find exactly how Colin:
- Start: Came up with the idea after running a failed tech startup
- Validation: Collected over 11K emails before launch with FB ads and a landing page
- Growth: In just 6 months, received over 6,000 orders and generated $500K
Build a business model first, not a product. So many entrepreneurs spend time and money (lots of time and lots of money) building a solution for a problem they perceive without ever validating that it’s a viable business.
2. Hush Blankets ($24M/year)
Two young entrepreneurs from Toronto who had backgrounds in software and the restaurant industry came up with the idea for Hush Blankets after one of them experienced the benefits of a weighted blanket while working at a camp for special needs children. They quickly launched their online store using Shopify, funded the production themselves, and have seen rapid growth through advertising on platforms like AdWords and Facebook.
How much they make: $24M/year
How much did it cost to start: $200K
Current team size: 20
Toronto-based entrepreneurs grow their side hustle into a rapidly expanding business, Hush Blankets, boasting 300% month-over-month growth with sales averaging $15,000 a day, focused on creating the ultimate weighted blankets to help users reduce anxiety, stress, and insomnia.
So... can you actually make money with a bedding company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Ocochi ($120K/year)
Nanny Peggy, Wendy, and Jess, founders of Ocochi, came up with the idea for their all-natural bedding brand after discovering mulberry silk duvets and bamboo bed linen during a trip to China. Realizing the market potential and the environmental benefits of these products, they established Ocochi with a focus on high-quality and sustainable bedding. With a soft launch in Chicago and successful pop-up events in luxury apartment buildings, they have achieved monthly revenues of $10,000 and are expanding their reach to other cities and countries.
How much they make: $120K/year
Current team size: 3
Ocochi is a family-run bedding company that sells sustainable and chemical-free boutique bamboo bed linen and luxurious mulberry silk duvets, generating over $10,000 a month through cost-efficient pop-up events and strong customer relationships.
4. Soaring Heart Natural Beds ($3.6M/year)
Mike Schaefer, the founder of Soaring Heart Natural Beds, came up with the idea for his business after realizing the importance of building a great mattress using organic materials. With reliable access to high-quality raw materials and a commitment to leaving a positive impact on the planet, Schaefer created a sustainable, green business that offers all organic beds and bedding. The online component of Soaring Heart's business has thrived, with a focus on products like mattresses, free shipping, and personalized customer service through online chat.
How much they make: $3.6M/year
Current team size: 15
Soaring Heart Natural Beds is a thriving Seattle-based organic bed and bedding company with 25% of their business online, two brick and mortar stores, and a commitment to a healthy planet by producing sustainable, green products that avoid using petroleum derivatives, plastics, synthetics or added flame retardants or fumigants in any of their products.
So... can you actually make money with a bedding company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Mattress Depot USA ($24M/year)
growth, it can lead to a quick demise. Therefore, we have always focused on smart and sustainable growth strategies.
One of the most effective tactics that has helped us attract and retain customers is our emphasis on providing exceptional customer service. We believe that the customer experience is crucial, especially in a competitive industry like retail. By hiring knowledgeable and friendly staff, offering personalized sleep consultations, and providing hassle-free returns and exchanges, we have been able to build a loyal customer base.
In terms of marketing, we have utilized a combination of traditional and digital channels. Initially, we relied heavily on classified ads and print media, which helped us reach local customers and create awareness about our low prices. As technology evolved, we adapted our marketing strategies and ventured into online platforms such as Craigslist and eventually launched our own website.
Our website not only serves as an informational resource but also allows customers to conveniently browse and purchase products online. We have integrated e-commerce features and implemented efficient order fulfillment and delivery processes to ensure a seamless shopping experience.
Additionally, we have implemented a referral program to incentivize our satisfied customers to spread the word about our brand. By providing discounts or special offers to customers who refer their friends and family, we have been able to leverage the power of word-of-mouth marketing and generate a steady stream of new customers.
In summary, our focus on exceptional customer service, strategic marketing efforts, and continuous improvement in our online presence have been key factors in attracting and retaining customers for our business.
How much they make: $24M/year
How much did it cost to start: $10K
Current team size: 70
Learn how Mattress Depot USA went from operating out of a warehouse to becoming a specialty sleep omnichannel retailer with $24M in yearly revenue by offering customers a low-cost, high-quality mattress buying experience.
6. Turmerry ($1.8M/year)
Rumana Bai, founder of Turmerry, had a passion for healthy and non-toxic living. During a trip to India, she discovered an all-natural mattress made from latex, sparking the idea for her business. With a focus on sustainability and affordability, Turmerry now sells a range of organic and natural bedding products and has become profitable with a 50% COGS and 25% marketing budget.
How much they make: $1.8M/year
How much did it cost to start: $1K
Current team size: 3
An aspiring founder shares how they started an online retail store providing natural and non-toxic bedding products, growing their YOY revenue by 6000%, and focusing on sustainability and community impact through partnerships with American Forests and introducing 100% Natural and Organic Hair Oil.
So... can you actually make money with a bedding company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. American Blossom Linens ($600K/year)
Janet Wischnia, founder of American Blossom Linens, came up with the idea for her business as a way to take her family's bedding manufacturing company back to its retail roots. With the growing demand for sustainable and American-made products, Janet saw an opportunity to create high-quality bedding made completely in the USA from USA-grown cotton. Despite launching right before the COVID-19 pandemic, American Blossom Linens experienced a 400% sales growth in 2020 and continues to grow in 2021.
How much they make: $600K/year
How much did it cost to start: $50K
Current team size: 3
American Blossom Linens grew sales by 400% during the pandemic to become a profitable business, offering direct-to-consumer high-quality bedding made entirely in the US from 100% domestically grown cotton. Founder Janet Wischnia switched from her role as the company's president to create this eco-friendly brand, which offers personalized support and attention to detail to customers.
8. Tediber ($42M/year)
Tediber was founded by the founder and his two co-founders, Juan Pablo and Jean-Christophe, who previously worked on a humanitarian project manufacturing cardboard furniture. After gaining experience in the e-commerce industry, the founders decided to start a high-value product business. They were inspired by Tuft & Needle, an American bed-in-a-box company, and created Tediber, a leading bed-in-box company in France. From their extensive research and prototyping, they developed a mattress that fits the French market's expectation for firm bedding. Since their launch, Tediber has successfully attracted and retained customers through word-of-mouth and a low return rate of 4%.
How much they make: $42M/year
How much did it cost to start: $100K
Current team size: 40
Tediber is France's leading Bed-in-box company, generating €15 million in revenue in 2018, and offering a range of bedding products sold online in France, Italy, and Spain, with quality products manufactured locally and sold at a good price.
9. Luna Wellness ($3M/year)
Robin, the co-founder of Luna weighted blanket, came up with the idea after struggling with anxiety and sleep issues. Inspired by studies showing the effectiveness of weighted blankets, Robin set out to create a higher quality and more affordable option. Now, with tripled revenue from last year and averaging $250K in revenue per month, Luna is helping people sleep better and feel better.
How much they make: $3M/year
Current team size: 2
Case study on the successful launch and growth of Luna weighted blanket, which tripled its revenue from last year and is averaging $250k in revenue per month by introducing a higher quality and affordable weighted blanket to the market through Amazon and gaining traction through effective advertising strategies.
10. Wink & Nod ($1.56M/year)
Sandeep Prasad, the founder of Wink & Nod, got the idea for his sleep-focused business while working as a Venture Capitalist in the US. He noticed a lack of innovation and confusion among consumers in the Indian mattress industry and saw an opportunity to introduce affordable and innovative sleep products. With a focus on customer feedback and an MVP approach, Wink & Nod has grown to offer a range of products and has successfully attracted and retained customers through their affordable pricing and trust-building initiatives like a 100-day trial service and international standard certifications.
How much they make: $1.56M/year
Current team size: 25
Wink & Nod is a sleep-focused D2C brand that provides premium quality sleep products ranging from mattresses, pillows, comforters, bedsheets to accessories like neck pillows, sleep sprays, among others, and has generated $130k/month in revenue, serving more than 12,000 orders to date.
11. US-Mattress ($24M/year)
Joe Nashif, the founder of US-Mattress.com, came up with the idea while working in the auto industry and feeling frustrated with his lack of advancement. He started his first online business selling appliances before transitioning into the mattress industry, becoming the first to sell mattresses online. Despite facing competition from giants and direct-to-consumer brands, US-Mattress.com now generates an impressive $750,000 per month in revenue.
How much they make: $24M/year
How much did it cost to start: $1.5K
Current team size: 100
Meet Joe Nashif, the founder of US-Mattress.com, who started his business with just $1,500 and now generates $750,000 a month as an online mattress retailer shipping across the US and also having a number of stores in Michigan, specializing in offering name-brand and lesser-known mattresses.
12. Doris Sleep ($120K/year)
Tracey Wallace, a content marketer and SEO expert, launched her direct-to-consumer bed pillow business, Doris Sleep, after being inspired by her family's cotton and bed pillow manufacturing company. By incorporating her values of supporting US manufacturing and sustainability, Tracey decided to create pillows made with 100% recycled plastic bottle fill. Launching on the anniversary of her grandfather's death, Tracey sees her business as a way to honor his legacy.
How much they make: $120K/year
Current team size: 0
Content marketer and SEO expert Tracey Wallace launched Doris Sleep, a direct-to-consumer bed pillow company that offers pillows made 100% in the US with 100% recycled plastic bottle fill, and spent around $10,000 on the launch, with recommendations from others and organic traffic being the highest converting methods for attracting and retaining customers.
13. Danielle Oakey Shop ($540K/year)
After years of interior design blogging and running her e-design business, Danielle Oakey decided to open a pillow shop. She saw a need for decorative pillow covers made from vintage and high-quality fabrics that were lacking in the online market. With just $500 borrowed from her dad and $800 of her own funds, she started her business, which is projected to do $400,000 in sales in 2018.
How much they make: $540K/year
Current team size: 1
Danielle Oakey built a successful online pillow cover store with a projected $400,000 sales in 2018, using Instagram as her main marketing tool and bootstrapping to create her business with only $1,300.
14. Remy Sleep ($600K/year)
Abeer and his wife, Azka, founded Remy Sleep after searching for ways to improve Azka's sleep. They came across weighted blankets on Amazon, but found them to be unattractive and low-quality. This led them to create their own premium, aesthetically pleasing weighted blankets. Within 20 days of launching, they sold out of their initial 100 units, indicating a market need. Since then, they have received over 4,000 orders and generated $500,000+ in sales. They plan to differentiate themselves from competitors and grow the business 3x in the coming year.
How much they make: $600K/year
Current team size: 4
Remy Sleep co-founders, Abeer and Azka, designed and ordered just 100 units of their weighted blanket with the goal of selling out in three months, but sold out in 20 days instead, as a result, they’ve now done over $500,000 in sales, with over 4,000 orders and are forecasting to grow the business 3x in the future.
15. Baloo Living ($4.99M/year)
Elizabeth, the founder of Baloo Living, had a life-changing experience after she quit her marketing job and traveled to Bali. Feeling unfulfilled and burned out, she discovered a sense of wholeness and happiness within herself. Inspired by her journey, she launched Baloo Living, a company that sells premium weighted blankets to help people improve their sleep and reduce anxiety. The business quickly took off, reaching six-figure and seven-figure revenues in just a few months. Today, Baloo Living stands for highest product quality, customer service, and thoughtful design.
How much they make: $4.99M/year
How much did it cost to start: $20K
Current team size: 5
Baloo Living, a Bali-based wellness company founded in 2018, saw incredible success in its first year, reaching six and seven-figure sales figures within just three and 12 months respectively by offering a high-quality, thoughtfully-designed weighted blanket.
19. Reverie ($68M/year)
- Martin Rawls-Meehan takes on the mattress industry and bootstrap Reverie into a $100M company.
- Martin Rawls-Meehan is the Founder of Reverie, which is a company that offers custom-made sleep systems.
- Martin was only 23 when he decided to create a company that builds better sleep systems and he successfully bootstrapped Reverie to a $100 million dollar company.
20. Tuft & Needle ($170M/year)
Daehee Park & John-Thomas Marino (from Austin, TX, USA) started Tuft & Needle over 11 years ago.
- My Name is JT Marino and I am the founder of Tuft and Needle, an e-commerce mattress company.
- The way that we look at it is it keeps us on our toes. When we first started we didn’t have a lot of look-alike companies. It was really the big names that you would probably have come to mind when you think of mattresses.
- We started in 2012 with 6,000 to open up a business account. And Daehee, my co-founder, and I had just enough savings to hold us over for a few months before we would hopefully achieve ramen profitability as they say.
Daehee Park and John-Thomas Marino created a bed products company named Tuft & Needle as an e-commerce startup on July 19, 2012. Both the founders met through Pennsylvania State University's entrepreneur program.
Tuft & Needle is an American mattress and bedding company that Serta Simmons Bedding now owns. T&N was one of the first online, bed-in-a-box marketers to emerge in the early 2010s. Serta Simmons Bedding purchased the online merchant on September 28, 2018.
Daehee Park is a Korean-American business owner based in Phoenix, Arizona. Penn State University awarded him a bachelor's degree in cybersecurity and risk analysis. He has worked for various online firms as well as Acxiom, an ad tech company, as a marketing strategist.
JT attended Penn State University and majored in computer science and mathematics. He began his career as an engineer at the world's largest software application consulting firm. He is a regular keynote speaker at startups and has been on FOX Business, Entrepreneur, Forbes, and other media outlets.
Park and Marino co-founded the firm on July 19, 2012, with $3,000 each from their own funds. Serta Simmons Bedding purchased the online merchant on September 28, 2018.
With a $6,000 personal investment in 2012, Park and Marino took T&N from $1 million in their first full year of operation to $200 million+ in annual sales in less than six years.
In December 2014, the firm unveiled its first showroom in its Phoenix headquarters. Tuft & Needle has seven retail locations in Scottsdale, Gilbert, Seattle, Kansas City, Raleigh, Portland, and Dallas as of 2019.
Key Success Drivers
- Determining constraints helped them In decision-making.
- The co-founders took months to learn about the industry margins & markups.
- Customer service has remained their greatest asset that drove customer loyalty.
- Listing their products on amazon helped them gain product exposure.
- Guest Posting helped them reach more customers.
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