19 Bedding Company Success Stories [2023]

19 Bedding Company Success Stories [2023]
Start A Bedding Company

At the end of a hard day, we all need a good night’s sleep. A good quality mattress, bedsheet, or pillow makes all the difference when it comes to sleeping comfortably. That’s why many people invest in quality bedding materials, making it a profitable business idea.

The first step to starting a bedding business is to choose your niche. You need to decide what bedding you want to specialize in, which will help determine the products you’ll sell. Do you want to focus on luxury sheets? Or perhaps more affordable linens that are still high-quality?

Next, you’ll need to find a manufacturer who can supply the bedding products you want to sell. You’ll want to research different options and ensure they can provide what you need at a reasonable price.

Once you’ve got all that lined up, start setting up your website and social media accounts! These are essential tools for any business owner—especially in today’s digital landscape.

Here are some real-life success stories of starting a bedding company:

1. Sheets & Giggles ($2.4M/year)

Colin McIntosh (from Denver, Colorado, USA) started Sheets & Giggles almost 5 years ago.

Revenue
$200K / month
Team
1 founders / 6 employees
Location
Denver, Colorado, USA

Case Study

I’m Colin McIntosh, Founder & CEO of Sheets & Giggles, a pun-based, eco-friendly bedding brand that launched in May 2018 on Indiegogo with our first product: lyocell bed sheets made from eucalyptus trees.

That’s me in the middle after winning Denver Startup Week back in September.

starting-a-bed-sheet-business-making-600k-in-first-8-months

2. Hush Blankets ($24M/year)

Aaron Spivak (from Toronto, Ontario, Canada) started Hush Blankets about 4 years ago.

Revenue
$2M / month
Team
2 founders / 20 employees
Location
Toronto, Ontario, Canada

Case Study

Hey there! We’re two young entrepreneurs from Toronto working hard to control this "side hustle" which is rapidly turning into our main business because of it’s fast growth.

selling-anxiety-reducing-blankets-and-growing-to-50k-month

Learn more about starting a bedding company:

Where to start?

-> How to start a bedding company?
-> Bedding company plan
-> How to finance a bedding company?
-> How much does it cost to start a bedding company?
-> Pros and cons of a bedding company
-> How to get clients for a bedding company?

Need inspiration?

-> Examples of established bedding company
-> Marketing ideas for a bedding company
-> Bedding company slogans
-> Bedding company names

Other resources

-> Profitability of a bedding company
-> Bedding company tips
-> Bedding company hashtags

4. Ocochi ($120K/year)

Nan, Wendy and Jessica (from Chicago, Illinois, USA) started Ocochi over 3 years ago.

Revenue
$10K / month
Team
3 founders / 3 employees
Location
Chicago, Illinois, USA

Case Study

Hi there! We are Nanny Peggy, Wendy, and Jess, the founders of Ocochi. Three generations of women from the same family. After a lot of fun and hard work, we have Ocochi – our beloved family-run bedding company. We sell boutique bamboo bed linen and luxurious mulberry silk duvets that are sustainable and chemical-free.

We contacted various luxury apartment buildings around Chicago to ask if we could hold pop-up events in their lobbies. In our first three months we held 50 events, from which we have gleaned invaluable customer research and built many customer relationships – plus, all the revenue they generated has paid for our second inventory order.

how-we-started-a-10k-month-all-natural-bedding-brand

5. Soaring Heart Natural Beds ($3.6M/year)

Mike Schaefer (from Seattle, Washington, USA) started Soaring Heart Natural Beds about 41 years ago.

Revenue
$300K / month
Team
1 founders / 15 employees
Location
Seattle, Washington, USA

Case Study

Hi, I’m Mike Schaefer, Owner and President of Soaring Heart Natural Beds located in Seattle, WA.   Soaring Heart hand-crafts and retails all organic beds and bedding.   We believe breathable, all natural fibers create the best sleep environment and go out of our way to source the best raw-materials we can find.

For more than 35 years, we’ve been building great beds and we believe you won’t find better products and customer service anywhere.  Our team of crafts-people loves what we do.  We hand-sign every mattress and offer a 20 year warranty so that you can rest assured we stand behind everything we make.  Today about 25% of our business is online, with the balance coming from one of our two Seattle-area stores.

running-a-furniture-company-for-30-years-and-moving-online

6. Mattress Depot USA ($24M/year)

David Smith (from Bellevue, WA, USA) started Mattress Depot USA over 20 years ago.

Revenue
$2M / month
Team
2 founders / 70 employees

Case Study

Hi everyone! My name is David Smith and I am the founder and Chief Sleep Consultant for Mattress Depot USA. I started the company almost 20 years ago along with my former girlfriend and now spouse, Torey Smith. Mattress Depot USA was established in the Pacific Northwest as a specialty discount mattress liquidator. However, over the years we have transformed our business into a specialty sleep omnichannel retailer helping customers find a better night’s rest by selling high quality, brand name mattresses and bedding products in a comfortable relaxing environment.

We first launched from a storage warehouse in August 2002 and did sales of $200,000 in six months. In 2003, the first full year in business we had sales of $1,320,00 then the following year in 2004 we did $3,200,000. For the first ten years, we had phenomenal growth becoming one of the 100 Fastest growing private companies in the Pacific Northwest for more than six years in a row.

how-we-built-our-discount-mattress-company-to-24m-year

7. Turmerry ($1.8M/year)

Rumana Bai (from Charlotte, NC, USA) started Turmerry over 3 years ago.

Revenue
$150K / month
Team
0 founders / 3 employees

Case Study

My name is Rumana Bai, and I am the founder of Turmerry, an online retail store providing all-natural and non-toxic bedding products to health-conscious and eco-conscious people. A year ago, I started my own e-commerce store after many years of running a web design and marketing agency.

  • Sustainable
  • Non-toxic
  • Natural
  • Organic
  • Fairtrade
  • Made in the USA

how-i-started-a-150k-month-natural-and-organics-bedding-products-brand

8. American Blossom Linens ($600K/year)

Janet Wischnia (from Thomaston, GA, USA) started American Blossom Linens about 4 years ago.

Revenue
$50K / month
Team
1 founders / 3 employees

Case Study

I am Janet Wischnia and I am the founder of American Blossom Linens a direct-to-consumer brand of bedding made completely in the USA from USA grown cotton. Our flagship product is our classic made in USA organic cotton natural sheet set and we sell online in the USA to people interested in quality sustainable products.

We started right before the COVID 19 pandemic started which we thought was going to make the growth trajectory very hard but much to our surprise we grew our sales by 400% in 2020 and have continued to grow in 2021. We introduced a line of cotton blankets and plan on introducing many more new products.

how-i-grew-my-made-in-the-usa-bedding-brand-to-600k-year

9. Tediber ($42M/year)

Julien Sylvain (from Paris, Ile-de-France, France) started Tediber about 8 years ago.

Revenue
$3.5M / month
Team
4 founders / 40 employees
Location
Paris, Ile-de-France, France

Case Study

I am the founder of Tediber. Tediber is the leading Bed-in-box company in France. Tediber now sells mattresses, pillows, duvets, baby mattresses, and bed frames online in France, Italy, and Spain.

We started 3 years ago and in 2018 we have done a total of 15m€ revenues.

how-four-friends-started-the-1-mattress-company-in-france

10. Luna Wellness ($3M/year)

Robin (from New York, New York, USA) started Luna Wellness about 5 years ago.

Revenue
$250K / month
Team
2 founders / 2 employees
Location
New York, New York, USA

Case Study

Hi! I’m Robin and I’m one of the co-founders of the Luna weighted blanket which uses the science of deep pressure stimulation to help sensory disorders, anxiety, stress and insomnia.

What started out as a passion project in 2017 has now turned into a thriving business where we’ve already tripled our revenue from last year and are averaging $250K in revenue per month. We expect this number to increase 2-3X in the following months.

how-we-grew-our-weighted-blanket-product-to-250k-month

11. Wink & Nod ($1.56M/year)

Sandeep Prasad (from Pune, Maharashtra, India) started Wink & Nod about 5 years ago.

Revenue
$130K / month
Team
1 founders / 25 employees
Location
Pune, Maharashtra, India

Case Study

I am Sandeep Prasad, founder, and CEO of Wink & Nod. I started the company around two years back with a mission to provide a healthy and comfortable sleep to the Indian consumers.

While a lot of brands claim to be sleep focused, almost no one has the portfolio offerings to match the claim. Mattresses and pillows are central to sleep, but we've gone above and beyond to create multiple categories including bed linen and sleep enabling accessories to fulfill all sleep-related needs from one place. We're also ever-expanding our portfolio to bring cutting edge technologies to solve sleep problems. We're very excited about the next couple of months, with some really awesome products coming up. We're doing $130k/month in revenues, and have served more than 12,000 orders to date.

how-i-started-a-130k-month-innovative-sleep-products-company

12. US-Mattress ($24M/year)

Joe Nashif (from Livonia, MI) started US-Mattress almost 20 years ago.

Revenue
$2M / month
Team
3 founders / 100 employees

Case Study

My name is Joe Nashif and I operate US-Mattress.com. We are an online mattress retailer shipping all across the US and we also have some stores in Michigan. We specialize in selling name-brand mattresses, like Sealy, Serta, Tempur-Pedic, and Beautyrest, but we also offer many other brands like Nectar and other lesser-known names. We have a great team of dedicated folks helping to take care of our customers no matter where they live.

Our business is very competitive and it would be hard to start an online mattress company today. We were fortunate to get started when nobody was selling mattresses online. Today, we have competition from online giants, big brick and mortar retailers, and newer, direct-to-consumer brands. We generate $750,000 a month now, one customer at a time.

how-i-started-a-750k-month-mattress-ecommerce

13. Doris Sleep ($120K/year)

Tracey Wallace (from Austin, Texas, USA) started Doris Sleep about 4 years ago.

Revenue
$10K / month
Team
1 founders / 0 employees
Location
Austin, Texas, USA

Case Study

I’m Tracey Wallace, professionally a content marketer and SEO expert who has now launched a direct-to-consumer bed pillow business, Doris Sleep.

Knowing what I do about virgin polyester pillows, I decided to find a manufacturer who could get me the virgin polyester feel (i.e. the down feel) without the high price tag and the terrible everything else. That is what landed me on recycled plastic bottle fill. Every pound of pillow fiber diverts 14 plastic bottles from landfills here in the US. So, you are helping to clean the environment, and getting a luxury sleeping experience. Win-win!

how-i-launched-a-direct-to-consumer-bed-pillow-business

14. Danielle Oakey Shop ($540K/year)

Danielle Oakey (from Irvine, CA, USA) started Danielle Oakey Shop about 7 years ago.

Revenue
$45K / month
Team
1 founders / 1 employees
Location
Irvine, CA, USA

Case Study

Hi, my name is Danielle Oakey and I am the founder and owner of Danielle Oakey Shop.

The pillow shop continues to grow every month and is projected to do $400,000 in sales in 2018.

danielle-oakey-created-a-business-selling-pillow-cases-on-instagram

15. Remy Sleep ($600K/year)

Abeer Iqbal (from London, England, United Kingdom) started Remy Sleep over 4 years ago.

Revenue
$50K / month
Team
2 founders / 4 employees
Location
London, England, United Kingdom

Case Study

Hi, my name is Abeer and I’m the co-founder of Remy Sleep. We are an asleep company focused on bringing better health and wellness through sleep and rest.

To date, we’ve had over 4,000 orders and done $500,000+ in sales. This year we’re making a major change to our product offering to differentiate us from our competition and are forecasting to grow the business 3x.

how-we-started-a-50k-month-weighted-blankets-business

16. Baloo Living ($4.99M/year)

Elizabeth Grojean (from Austin, Texas, USA) started Baloo Living over 5 years ago.

Revenue
$416K / month
Team
1 founders / 5 employees
Location
Austin, Texas, USA

Case Study

Baloo Living is asleep and wellness company launched from Bali in 2018. Our signature product is a weighted blanket, an incredible tool for calming the nervous system with gentle pressure, similar to the way being hugged or held makes us feel naturally comforted. These blankets have been used for decades by therapists and are only now going mainstream as people discover just how powerful they can be for improving sleep and soothing anxiety--without the use of medication.

It’s exciting to be bringing a product to market that does so much good and only beginning to reach critical mass. The market for weighted blankets is exploding - currently, on Amazon, there are millions of dollars in sales monthly, and we know that e-commerce generally represents 10% of retail sales in the US. We reached six figures in our third month, and seven figures after our first holiday season before even a year has passed! Baloo took off like crazy, partly because we stand for the highest product quality, customer service, and thoughtful design.

how-i-started-a-100k-month-business-selling-weighted-blankets-from-bali

17. Reverie ($68M/year)

Martin Rawls-Meehan (from Bloomfield Hills, MI, USA) started Reverie almost 20 years ago.

Revenue
$5.67M / month

  • Martin Rawls-Meehan takes on the mattress industry and bootstrap Reverie into a $100M company.
  • Martin Rawls-Meehan is the Founder of Reverie, which is a company that offers custom-made sleep systems.
  • Martin was only 23 when he decided to create a company that builds better sleep systems and he successfully bootstrapped Reverie to a $100 million dollar company.

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Case Study

18. Tuft & Needle ($170M/year)

Daehee Park & John-Thomas Marino (from Austin, TX, USA) started Tuft & Needle over 10 years ago.

Revenue
$14.2M / month
Team
2 founders / 200 employees

  • My Name is JT Marino and I am the founder of Tuft and Needle, an e-commerce mattress company.
  • The way that we look at it is it keeps us on our toes. When we first started we didn’t have a lot of look-alike companies. It was really the big names that you would probably have come to mind when you think of mattresses.
  • We started in 2012 with 6,000 to open up a business account. And Daehee, my co-founder, and I had just enough savings to hold us over for a few months before we would hopefully achieve ramen profitability as they say.

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Case Study
  • Daehee Park and John-Thomas Marino created a bed products company named Tuft & Needle as an e-commerce startup on July 19, 2012. Both the founders met through Pennsylvania State University's entrepreneur program.

  • Tuft & Needle is an American mattress and bedding company that Serta Simmons Bedding now owns. T&N was one of the first online, bed-in-a-box marketers to emerge in the early 2010s. Serta Simmons Bedding purchased the online merchant on September 28, 2018.

  • Daehee Park is a Korean-American business owner based in Phoenix, Arizona. Penn State University awarded him a bachelor's degree in cybersecurity and risk analysis. He has worked for various online firms as well as Acxiom, an ad tech company, as a marketing strategist.

  • JT attended Penn State University and majored in computer science and mathematics. He began his career as an engineer at the world's largest software application consulting firm. He is a regular keynote speaker at startups and has been on FOX Business, Entrepreneur, Forbes, and other media outlets.

  • Park and Marino co-founded the firm on July 19, 2012, with $3,000 each from their own funds. Serta Simmons Bedding purchased the online merchant on September 28, 2018.

  • With a $6,000 personal investment in 2012, Park and Marino took T&N from $1 million in their first full year of operation to $200 million+ in annual sales in less than six years.

  • In December 2014, the firm unveiled its first showroom in its Phoenix headquarters. Tuft & Needle has seven retail locations in Scottsdale, Gilbert, Seattle, Kansas City, Raleigh, Portland, and Dallas as of 2019.

Key Success Drivers

  • Determining constraints helped them In decision-making.
  • The co-founders took months to learn about the industry margins & markups.
  • Customer service has remained their greatest asset that drove customer loyalty.
  • Listing their products on amazon helped them gain product exposure.
  • Guest Posting helped them reach more customers.

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Pat Walls,  Founder of Starter Story
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