How Much Does It Cost To Start A Bedding Company? (In 2024)

"Everything was financed by us in the beginning. We pretty much poured everything we had into this, took out 3 credit cards and 2 lines of credits with 2 different banks to help with larger purchases along the way too. Over $80,000 spent, 1200 units on the way and we were ready to start rolling."

Aaron and Lior are the founders of Hush Blankets, a business specializing in weighted blankets designed to reduce anxiety, stress, and insomnia.

"For little-known brands that don’t “sell themselves,” merchandising costs add up super quick. I.e., if you’re a new company and need to educate people on your product to sell through, you need to spend money on displays, which can wind up being hundreds of dollars per store. If you’re in 1000 stores and you’re merchandising correctly, you’ll spend over $100,000 before you sell a single unit."

Colin McIntosh is the founder of Sheets & Giggles, a pun-based, eco-friendly bedding brand that launched in 2018.

"The pop-up shops in luxury apartments in Chicago have not only generated revenue, but they’ve essentially been free research, costing nothing apart from the nibbles and our time."

Nanny Peggy, Wendy, and Jess are the founders of Ocochi, a family-run business that specializes in boutique bamboo bed linen and luxurious mulberry silk duvets, focused on sustainability and chemical-free products.

"Making the product for us was the easy part as our factory was already making bedding for over 122 years and we were able to self-fund the inventory."

Janet Wischnia is the founder of American Blossom Linens, a direct-to-consumer brand of bedding made completely in the USA that grew sales by 400% in 2020.

"Our total start-up costs were $10,000 which I made my girlfriend (now spouse) put up half the money."

David Smith is the founder of Mattress Depot USA, a specialty mattress and bedding retailer that has grown significantly since its inception almost 20 years ago.

"From launch to the present day, we have bootstrapped the business every step of the way."

Rumana Bai is the founder of Turmerry, an online retail store specializing in all-natural and non-toxic bedding products that has grown steadily since its online launch.

"As in my previous businesses, my main investors were family. With my own and family money, we reached 80k€ that helped us to get a 100k€ loan from the bank and 50k€ from public money to support innovation. This money financed the 50k€ needed for prototyping, lab tests and product development and 50k€ for the financing of the first batch of product to sell."

[FOUNDER NAME] is the founder of Tediber, a leading Bed-in-box company in France that offers high-quality bedding products across France, Italy, and Spain.

"When I got back from the China trip, we immediately put in a small order of about 500 blankets. We didn’t want to seek out any sort of outside financing just yet, so we used what we had saved up (definitely glad I saved!).

Robin is the co-founder of Luna, a company specializing in weighted blankets that help with anxiety, stress, and insomnia, established in 2017.

"I started the company by raising some capital from my boss and invested the same in building the platform."

Sandeep Prasad is the founder of Wink & Nod, an innovative sleep-focused business that seeks to redefine the sleeping experience for consumers in India.

"The business was started with about $ 1,500 on web-related costs before sales and profit started to come in which we used to fund further growth."

Joe Nashif is the founder of US-Mattress.com, an online mattress retailer that generates $750,000 per month.