Start A Furniture Business - Business Ideas

Start A Furniture Business - Business Ideas
Start A Furniture Business

The furniture industry involves the design, manufacture, and sale of various types of furniture for household and commercial purposes. With the increase in flexible workspaces and the growth of the real estate industry, the demand of the furniture business has also boosted in recent times.

The furniture business is easy to start and does not require high investments. However, it is first important to know your niche for example office, domestic or home furniture or luxury items.

The furniture business needs a lot of preparation and prior knowledge. It is advisable to take business classes, learn about your local market, and make a solid business plan. In general, if your products are unique and one of a kind, consumers will be willing to pay a higher, including the shipping cost.

Starting a furniture business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell furniture, or selling furniture online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a furniture business ➜

Key Stats

revenue (monthly)
$124K
starting costs
$27.2K
gross margin
45%
time to build
390 days
growth
Word of mouth
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $223 $7,215
Business Formation Fees $5,600 $20,400
Equipment & Supply Expenses $63 $200
Retail Business Expenses $0 $6,000
Inventory Expenses $300 $10,000
Software Expenses $162 $3,094
Total Startup Costs $6,499 $54,261

Successful Businesses

Business URL Rank
French Italian LLC instagram.com/frenchitalianhomedecor #25
Ashley Furniture ashleyfurniture.com #6,518
Al Rugaib Furniture alrugaibfurniture.com #10,154
Living Spaces livingspaces.com #12,490
Temple & Webster templeandwebster.com.au #14,193
Birch Lane birchlane.com #15,636
My Bob's mybobs.com #24,451
Rove Concepts - Mid Century Modern Furniture roveconcepts.com #25,886
Fantastic Furniture fantasticfurniture.com.au #40,981
Lovesac lovesac.com #42,484
CITY Furniture cityfurniture.com #50,258

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a furniture business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a furniture business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Crowded Space Competition is high when it comes to your furniture business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A furniture business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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