Remy Sleep

How We Started A $50K/Month Weighted Blankets Business

March 5th, 2020
Abeer Iqbal
Founder, Remy Sleep
$50K
revenue/mo
2
Founders
4
Employees
Remy Sleep
from London, England, United Kingdom
started October 2018
$50,000
revenue/mo
2
Founders
4
Employees
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Hello! Who are you and what business did you start?

Hi, my name is Abeer and I’m the co-founder of Remy Sleep. We are an asleep company focused on bringing better health and wellness through sleep and rest.

Our main and sole product is a weighted blanket. It comes in a variety of options - summer, winter, kids, and king size. We’re bringing more variations to our customers soon!

When we started the business, we designed and ordered just 100 units with the goal of selling out in three months. We decided if we sold all the units in 3 months we have a viable business and it’s worth continuing. If it took longer we’d go back to the drawing board to see if this is worth our investment and time. After 20 days we were completely sold out - there was a market for it!

Our first customers were people in search of relief who had read or heard that a weighted blanket can act as an aid to help them sleep or relax. The majority of them might have been professionally diagnosed with anxiety and depression. We’ve labeled them ‘The Solution Seekers’. We also had ‘The Restless Souls’ who are in search of the ease in achieving sleep. Insomnia, restless leg syndrome or a whole other range of health...

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