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15 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$300K /mo

Middle half earn $40K – $1M/mo

How they grow

Business models

Showing 15 of 15 case studies

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Original art apparel brand

"Boredwalk: Bold graphic lifestyle brand for progressive creatives."

boredwalk.com

$300K /mo Reported

Immunity-boost wellness shots

Immunity-boosting wellness shots for busy, on-the-go lifestyles.

drinkreviveme.com

$500 /mo Reported

Smart wallet and key organizer

"Smart wallets with quick access and solar tracking."

ekster.com

$2M /mo Reported

Sustainable luxury bedding

Eco-friendly luxury bedding from bamboo and silk.

ocochi.com

$10K /mo Reported

Four-way volleyball game

Innovative four-way volleyball game for competitive play.

vivereltd.com

$1M /mo Reported

All-black lifestyle products

All-black lifestyle products for minimalists.

blvck.com

$100K /mo Reported

Direct office furniture sales

D2C high-end office furniture at reduced costs.

branchfurniture.com

$1M /mo Reported

Affordable bike tools online

Affordable, high-quality bike tools for all cyclists.

probiketool.com

$800K /mo Reported

High-performance motorcycle exhausts

High-performance exhausts for motorcycle enthusiasts.

tabperformance.com

$600K /mo Reported

Luxury men’s underwear brand

Men's luxury underwear with artistic seamless designs.

bunchofanimals.com

$5K /mo Reported

Custom fixed gear bicycles

Direct-to-consumer stylish fixed gear bicycles.

solebicycles.com

$300K /mo Reported

Handcrafted leather accessories

Handcrafted leather goods for stationery enthusiasts.

galenleather.com

$40K /mo Reported

Natural applesauce brand

All-natural applesauce company delighting taste buds in the Midwest.

holmesmouthwatering.com

$40K /mo Reported

Fresh Maryland crab delivery

Maryland crab delivery service nationwide.

cameronsseafood.com

$300K /mo Reported

Smart home security camera

Affordable smart home security camera.

wyze.com

$1M /mo Reported

Idea	Revenue	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Original art apparel brand boredwalk.com "Boredwalk: Bold graphic lifestyle brand for progressive creatives."	$300K /mo Reported	E-commerce +2	Advertising on social media Email marketing +1	Progressive Creatives +3	ST +3	Founded 2014 · 10 people · $50K to start	53	Build this
Immunity-boost wellness shots drinkreviveme.com Immunity-boosting wellness shots for busy, on-the-go lifestyles.	$500 /mo Reported	E-commerce +1	Word of mouth Advertising on social media +1	Busy Professionals +2	AZ	Founded 2020 · Solo founder · $6K to start	57	Build this
Smart wallet and key organizer ekster.com "Smart wallets with quick access and solar tracking."	$2M /mo Reported	E-commerce +2	Affiliate program Advertising on social media +1	Everyday Consumers +2	+12	Founded 2015 · 18 people · Amsterdam, North Holland, The Netherlands, Netherlands	58	Build this
Sustainable luxury bedding ocochi.com Eco-friendly luxury bedding from bamboo and silk.	$10K /mo Reported	E-commerce +2	Word of mouth Direct sales	Home Owners +2		Founded 2019 · 3 people · Chicago, Illinois, USA, United States	40	Build this
Four-way volleyball game vivereltd.com Innovative four-way volleyball game for competitive play.	$1M /mo Reported	E-commerce +2	Affiliate program Word of mouth +1	Families +3	+45	Founded 2017 · 2 people · Miami, Florida, USA, United States	66	Build this
All-black lifestyle products blvck.com All-black lifestyle products for minimalists.	$100K /mo Reported	Direct to consumer +2	Advertising on social media Direct sales +1	Minimalists +2		Founded 2018 · 2 people · $80K to start	56	Build this
Direct office furniture sales branchfurniture.com D2C high-end office furniture at reduced costs.	$1M /mo Reported	E Commerce +5	Affiliate program Word of mouth +1	Growing Businesses +3	+2	Founded 2018 · 20 people · $400K to start	56	Build this
Affordable bike tools online probiketool.com Affordable, high-quality bike tools for all cyclists.	$800K /mo Reported	E-commerce +2	SEO Organic social media +1	Cyclists of All Abilities +8		Founded 2015 · 2 people · Marlow Bottom, England, United Kingdom, United Kingdom	65	Build this
High-performance motorcycle exhausts tabperformance.com High-performance exhausts for motorcycle enthusiasts.	$600K /mo Reported	E-commerce +2	Advertising on social media Direct sales	Motorcycle Enthusiasts +3	+20	Founded 2004 · 9 people · Lincoln, Nebraska, USA, United States	54	Build this
Luxury men’s underwear brand bunchofanimals.com Men's luxury underwear with artistic seamless designs.	$5K /mo Reported	E-commerce +1	Advertising on social media Word of mouth +1	Men +2		Founded 2018 · Solo founder · Toronto, Ontario, Canada, Canada	64	Build this
Custom fixed gear bicycles solebicycles.com Direct-to-consumer stylish fixed gear bicycles.	$300K /mo Reported	Direct to consumer +3	Word of mouth Partnerships +1	City Dwellers Seeking L... +5	+10	Founded 2009 · 14 people · Los Angeles, California, USA, United States	49	Build this
Handcrafted leather accessories galenleather.com Handcrafted leather goods for stationery enthusiasts.	$40K /mo Reported	E-commerce +1	Email marketing SEO +1	Travel enthusiasts seek... +7	+13	Founded 2012 · 4 people · Istanbul, Turkey, Turkey	57	Build this
Natural applesauce brand holmesmouthwatering.com All-natural applesauce company delighting taste buds in the Midwest.	$40K /mo Reported	Retail distribution +1	Direct sales Facebook Community +1	Local Foodies +6	+34	Founded 2015 · Solo founder · $500K to start	62	Build this
Fresh Maryland crab delivery cameronsseafood.com Maryland crab delivery service nationwide.	$300K /mo Reported	E-commerce +1	Advertising on social media Direct sales +1	Displaced Marylanders +6		Founded 2017 · 10 people · Rockville, Maryland, USA, United States	50	Build this
Smart home security camera wyze.com Affordable smart home security camera.	$1M /mo Reported	Direct to consumer +2	Word of mouth Press	Technology Enthusiasts ... +4	+9	Founded 2017 · 30 people · Kirkland, Washington, USA, United States	52	Build this

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