Sole Bicycles

How We've Generated $10M In Sales With Our Online Bicycle Business

May 16th, 2019
Jonathan Shriftman
Founder, Sole Bicycles
$250K
revenue/mo
2
Founders
14
Employees
Sole Bicycles
from Los Angeles, California, USA
started August 2009
$250,000
revenue/mo
2
Founders
14
Employees
market size
$29.2B
avg revenue (monthly)
$394K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
Subscriptions & Memberships
best tools
Instagram, YouTube, Twitter
time investment
Full time
pros & cons
35 Pros & Cons
tips
10 Tips
Discover what tools recommends to grow your business!
platform
email
shipping
customer service
reviews
accounting
analytics
Discover what books Jonathan recommends to grow your business!
Want more updates on Sole Bicycles? Check out these stories:

Hello! Who are you and what business did you start?

My name is Jonathan Shriftman, and I am the co-founder of Sole Bicycles. I am also the founder of Humin app, acquired by Tinder, and part of a team building a new conversational AI company called Snaps.

Solé Bicycles is a direct-to-consumer, lifestyle brand. You can order Solé directly from SoleBicycles.com, at one of our Solé flagship stores or at a retailer like Urban Outfitters. Since we started the company, we’ve done notable collaborations like launching bikes with Rag & Bone and Wildfox, to making custom cycles for Beats by Dre and Sephora.

Sole’s flagship product is certainly our fixed gear bicycle, and more recently, our city cruiser and dutch step-through. Since inception, Sole has generated over $10M in sales, sold over 40,000 bicycles, all with only $300k of capital raised.

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