Video Production Company

14 Tips For Starting A Successful Video Production Company (2024)

Updated: January 19th, 2023

Want to start your own video production company? Here are some tips you should know:

Learn more about starting a video production company:

Where to start?

-> How much does it cost to start a video production company?
-> Pros and cons of a video production company

Need inspiration?

-> Other video production company success stories
-> Marketing ideas for a video production company
-> Video production company slogans
-> Video production company names
-> Video production company Instagram bios

Other resources

-> Profitability of a video production company
-> Email templates for a video production company

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a video production company:

#1: Joe Forte, founder of D-MAK Productions:

We chatted with with Joe, founder of D-MAK Productions ($54K/month). In our interview, Joe says:

The first thing we did when we joined forces to start the production business was we reached out to every large video production company in the area and offered to take the owner out to lunch.

Additionally:

I would have to say the one thing we have done that has kept us at an advantage throughout all these years is saving a percentage of our profits from each job and putting it into our savings account.

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#2: Ken Brantingham, founder of Arizona Filmworks:

We chatted with with Ken, founder of Arizona Filmworks ($12K/month). In our interview, Ken says:

There are plenty of people who need help. If you can do something to fill a need or solve a problem, they will pay you for it.

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#3: Joe Forte, founder of D-MAK Productions:

We chatted with with Joe, founder of D-MAK Productions ($54K/month). In our interview, Joe says:

Instead of spreading ourselves too thin by pursuing various marketing strategies, we decided to double down on what was already proving successful: our website and SEO campaign.

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#4: Alex Safavinia, founder of Explainer Videoly Pte. Ltd.:

We chatted with with Alex, founder of Explainer Videoly Pte. Ltd. ($100K/month). In our interview, Alex says:

Don't overlook the importance of continuous learning; stay updated on industry trends and business strategies to keep your business agile and forward-thinking.

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#5: Joe Forte, founder of D-MAK Productions:

We chatted with with Joe, founder of D-MAK Productions ($54K/month). In our interview, Joe says:

What worked in the past won't necessarily work in the future. Embrace change, stay informed about industry trends, and be willing to pivot your strategies when necessary.

Additionally:

Happy customers are more likely to refer you to others, creating a powerful and cost-effective marketing channel.

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#6: Kiran Shahbaz, founder of Snackable Studios:

We chatted with with Kiran, founder of Snackable Studios ($40K/month). In our interview, Kiran says:

I think one of the smartest things I did was to validate my idea and pre-sell before making a large shipment. Because of this, I haven’t lost any money or ended up with sitting on product for too long.

Additionally:

I think the fact that I was/am my customer is a huge asset. Though I still do customer development regularly, I feel that I know my customer so well - their deepest fears, anxieties, goals - as I lived it myself.

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#7: Kiran Shahbaz, founder of Snackable Studios:

We chatted with with Kiran, founder of Snackable Studios ($40K/month). In our interview, Kiran says:

It’s a win-win -- growing my business, helping females make money, and playing a small part in smashing the patriarchy ✊🏾❤️

Additionally:

Don’t do it alone. Find a community, find a co-working space (in-person or virtual), join a mastermind group, whatever -- but find your squad.

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#8: James Rollins , founder of CFF Media:

We chatted with with James, founder of CFF Media ($10K/month). In our interview, James says:

Understand what you can do, what you're really good at, and what you need from others. Don’t try to do everything yourself. Focus on what you do well and don’t be afraid to seek professional help with things you struggle to complete yourself.

Additionally:

We thought we could all run this company as equal members. It’s the perfect dream of course! When it got down to the wire though, we couldn’t get anything done with everyone being a “leader”. We needed someone to push us along and develop specific positions for everyone so tasks can be delegated accordingly.

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#9: James Rollins , founder of CFF Media:

We chatted with with James, founder of CFF Media ($10K/month). In our interview, James says:

It took us nearly 4 years of working out of our home where we also lived, slept, and worked 24/7, seven days a week! It was a struggle knowing that we had to make videos for FREE to get our craft out there in the public.

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#10: Trevor Rappleye, founder of FranchiseFilming:

We chatted with with Trevor, founder of FranchiseFilming ($100K/month). In our interview, Trevor says:

It’s better to be No. 1 in a small niche, than No. 50 in a big one. You become the go-to resource quicker that way.

Additionally:

It’s OK to ask the dumb question if you’re unsure - you won’t be penalized for it. Trying to bluff your way through it may work for a little bit, but you’ll eventually be exposed for the fraud that you are.

Further:

Your sales pipeline should always be full of prospects. That’s why they call it a pipeline.

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