Business Idea

Start A Video Production Company

About

Starting a video production company requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell video production, or selling video production online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a video production company ➜

Key stats

market size
$33.8B
revenue (monthly)
$42.3K
starting costs
$25.3K
gross margin
45%
avg product price
$1200
time to build
7 months
growth
SEO
business model
Consulting
time investment
Side project
work from home?
Yes

About

Starting a video production company requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell video production, or selling video production online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a video production company ➜

Key stats

market size
$33.8B
revenue (monthly)
$42.3K
starting costs
$25.3K
gross margin
45%
avg product price
$1200

 

time to build
7 months
growth
SEO
business model
Consulting
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
App Creation Costs $1,000 $20,000
Software Expenses $150 $2,594
Advertising & Marketing Costs $0 $2,800
Other Expenses $0 $800
Training & Education Expenses $0 $850
Employee & Freelancer Expenses $0 $500
Total Startup Costs $2,567 $47,994

Successful Businesses

Business URL Rank
LiveU liveu.tv #62,964
UNMISSIONS unmissions.org #96,047
Pixieset mypixieset.com #104,334
NewsWatchTV newswatchtv.com #122,214
ES Creative editsuitesonline.com #169,957
Corporate Video Production Company Australia visualdomain.com.au #176,386
Tag Website tagww.com #201,299
Vidico vidico.com #296,595
Swagit Productions LLC swagit.com #302,283
LightShift Video lightshiftvideo.com #333,398
Veedyou Media veedyou.com #342,116

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a video production company can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A video production company gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a video production company. This could be the start of an incredible business opportunity!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a video production company, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a video production company, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a video production company is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to video production company.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.