A video production company (VPC) also known as a video production agency or film production company, creates videos for clients to use in their marketing strategies. These videos can be commercials, online ads, product showcases, corporate videos, and employee training videos.
If you are looking to start a video production firm, or looking for ways to grow, these success stories can provide you with inspiration and knowledge to take that next step.
Here are some real life case studies of starting a video production company:
1. Lemonlight ($18M/year)
Hope Horner (from Los Angeles, California, USA) started *Lemonlight * about 8 years ago.
Hello there! My name is Hope Horner, and I’m the co-founder and CEO of Lemonlight, an on-demand video production company that offers brands and agencies access to high-quality affordable video content nationwide.
We’ve built Lemonlight as an entirely self-funded business. We haven’t taken any outside capital since we launched the business in 2014. We’re on track to hit 6M in sales this year and we’ve grown the team to 45 full-time employees. We’ve been recognized in dozens of major publications, and we were awarded in Inc 5000 and Entrepreneur 360 for three years in a row.
2. Luminous ($1.99M/year)
Henry Finn (from San Francisco, California, USA) started Luminous over 8 years ago.
Hi, I’m Henryand I’m a real live human being. I run a few different businesses on the surface, but they are all essentially the same business of storytelling through video and content marketing (in creative direction, producing, and consulting roles).
Also, I want to thank you, Pat, for building this platform because there are many insights I’ve taken from the stories and applied them to my own growth strategy. In fact, I think I only subscribe to two or three newsletters in total and yours is one of them. I think the only other one I subscribe to is Adweek.
3. Arizona Filmworks ($144K/year)
Ken Brantingham (from Phoenix, AZ, USA) started Arizona Filmworks about 11 years ago.
My name is Ken Brantingham and my business is Arizona Filmworks. We are a premier video production and digital marketing company in Phoenix, Arizona, USA. I started in 2011 doing all kinds of video projects including TV commercials, music videos, training videos, Kickstarter videos, and tons of Web videos promoting businesses and people.
A lot of clients wanted videos and professional photos to use in their marketing efforts. When doing a video to showcase a business, messaging is critical. This meant talking to clients about their messaging, branding, and marketing goals. The business evolved into offering more marketing services like website design, SEO, content creation, PR, and campaign management. It also produced a critical step in revenue generation: subscriptions. Instead of just doing a video here and there for a set price, I partnered with small businesses to manage all aspects of their digital marketing for a recurring fee. This is how I managed to generate revenues over $12,000/month.
4. Snackable Studios ($480K/year)
Kiran Shahbaz (from Toronto, Ontario, Canada) started Snackable Studios about 6 years ago.
Hi! My name is Kiran and I am one of the founders of Snackable, OverHead Pro, and Snackable Studios. We help video creators, create, grow and monetize their content.
The e-commerce store has evolved over the last year to include video editing, video production, blogger sharing groups and influencer marketing. Since launching the e-commerce store just over 2 years ago, we are currently making $15K CAD/month.
5. CFF Media ($120K/year)
Joe Rollins (from Atlanta, GA, USA) started CFF Media almost 6 years ago.
We are CFF Media, a video production company located out of Atlanta, GA. We create video content (About Us, Testimonials, Promotional, Drone videos) for the Greater Atlanta area with a primary focus on videos representing other companies and what they stand for, but we love the opportunity to try other avenues of video production!
We started just four and half years ago, working out of our house and trying to understand how we could make our way into the industry. I look around now and cannot believe the progress that we have made and every day I’m still shocked to find myself walking into an office with our very own studio. These moments make me look back and really appreciate just how far our company has come in such a short amount of time.
6. ProductionCrate, LLC ($600K/year)
CHRIS KELLY (from San Diego, CA, USA) started ProductionCrate, LLC almost 13 years ago.
I work with a group of artists and developers who are making tools for other artists. If you need royalty-free music, video effects, graphics, or sound assets, we’ve got you covered.
ProductionCrate got its reputation from our VFX library, FootageCrate. That’s our flagship product, and where most of our million-plus users first found us. Filmmakers don’t just need one asset, though. As soon as our users realize we have all kinds of production resources, they’re downloading everything they need to make their project awesome.
7. Explainer Videoly Pte. Ltd. ($480K/year)
Alex Safavinia (from Kuala Lumpur) started Explainer Videoly Pte. Ltd. almost 11 years ago.
Hello, nice to meet you. I’m Alex Safavinia, the CEO and Creative Director of Kasra Design, also known as Explainer Videoly. My company produces custom animated and live-action explainer videos for corporate clients, enterprises, startups, and nonprofits. We’ve produced videos for some of the most amazing brands around, such as Shell, Visa, Panasonic, League of Legends Wild Rift, IATA, Ogilvy, Tokio Marine, HP, and many more.
When we started, we generated around USD70k in the first year. As of today, our revenue increased to more than half a million dollars per year. With the opening of our Singapore office, we foresee that it will reach a million dollars in 2 years.
8. D-MAK Productions ($360K/year)
Joe Forte (from Phoenix, Arizona, USA) started D-MAK Productions almost 11 years ago.
Hi everyone! My name is Joe Forte and I am one of the owners and producers at D-MAK Productions, a content agency specializing in Phoenix video production. Our clients include many Fortune 500 companies that you may have heard of such as Intel, Amazon, Apple, Denny’s, Cold Stone Creamery, and HP.
We primarily work on corporate, commercial, branded, and digital media productions and have been in business since 2011. We’ve averaged $350k a year in sales for the past 5 years or roughly $30k/month.
9. ARK Media ($1.2M/year)
Noah (from Kelowna, BC, Canada) started ARK Media ago.
My name is Noah. I started a video production company in Kelowna, British Columbia. This is what I've learned from starting a video production company. Hopefully, these lessons can help you start a video production company! I am a corporate and travel videographer/cinematographer in Kelowna, BC.
10. VJUS ($360K/year)
Morten Rustad (from Oslo, MN, USA) started VJUS over 4 years ago.
- VJUS is a film and video production company put together by a number of filmmakers with different backgrounds. This is how we create effective, innovative, and solid videos for the web.
- My name is Morten Rustad, one of the world's leading timelapse photographers, and has several times made films with great success at home and abroad. I have worked with everything from National Geographic to Samsung, Panasonic, Intel, and many more.
- VJUS has two YouTube channels with over 400,000 followers. Here we publish videos and content where we inspire others to make films. VJUS has also published behind-the-scenes films for its customers. In this way, your company has the opportunity to reach thousands of new potential customers.
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