Start A Video Marketing Business

Start A Video Marketing Business

About

Starting a video marketing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell video marketing, or selling video marketing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a video marketing business ➜

Key stats

market size
$19.7B
revenue (monthly)
$32K
starting costs
$12.9K
gross margin
28%
avg product price
$1200
time to build
270 days
growth
Email marketing
time investment
Side project

About

Starting a video marketing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell video marketing, or selling video marketing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a video marketing business ➜

Key stats

market size
$19.7B
revenue (monthly)
$32K
starting costs
$12.9K
gross margin
28%

 

avg product price
$1200
time to build
270 days
growth
Email marketing
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $223 $7,215
Business Formation Fees $600 $4,700
Equipment & Supply Expenses $63 $200
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $3,000
Total Startup Costs $1,199 $25,561

Successful Businesses

Business URL Rank
Vmaker vmaker.com #52,754
Spotlightr spotlightr.com #86,097
eWebinar ewebinar.com #97,070
Lemonlight lemonlight.com #104,605
Simpleshow Video Maker videomaker.simpleshow.com #122,249
Breadnbeyond breadnbeyond.com #158,365
GreenRope greenrope.com #205,935
RED marketinghy.com #342,438
Easy Web Video easywebvideo.com #486,632
Filmbaker filmbaker.in #510,450
Explainer Videoly Pte. Ltd. kasradesign.com #550,928

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a video marketing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Traffic to your website A video marketing business gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a video marketing business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your video marketing business are typically around 28%, which can make it more challenging to incur new expenses and maintain profitability.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.