Business Idea

Start A Video Marketing Business

About

Starting a video marketing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell video marketing, or selling video marketing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a video marketing business ➜

Key stats

market size
$19.7B
revenue (monthly)
$32K
starting costs
$16.9K
gross margin
28%
avg product price
$1200
time to build
9 months
growth
Email marketing
time investment
Side project

About

Starting a video marketing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell video marketing, or selling video marketing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a video marketing business ➜

Key stats

market size
$19.7B
revenue (monthly)
$32K
starting costs
$16.9K
gross margin
28%

 

avg product price
$1200
time to build
9 months
growth
Email marketing
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $10 $2,100
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $3,000
Other Expenses $0 $800
Total Startup Costs $1,529 $31,194

Successful Businesses

Business URL Rank
Spotlightr spotlightr.com #86,097
RED marketinghy.com #342,438
Easy Web Video easywebvideo.com #486,632
VidSummit 2021 vidsummit.com #552,961
Video Jaguar videojaguar.com #801,601
New Horizons 123 newhorizons123.com #1,339,715
The Video Marketing School thevideomarketingschool.com #1,821,939
Boston Video Production Company, Boston Video Production, Boston Video Producer skillmanvideogroup.com #1,915,391
Commercial Video Production Company Gold Coast bizvideo.com.au #2,722,732
New Video Marketing newvideomarketing.com #3,454,668
Glimpse Video glimpsevideo.com #4,092,096

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a video marketing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Traffic to your website A video marketing business gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a video marketing business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your video marketing business are typically around 28%, which can make it more challenging to incur new expenses and maintain profitability.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to video marketing business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜