How Much Does It Cost To Start A Sustainable Mug Brand? (In 2024)

Updated: January 18th, 2023
Start A Sustainable Mug Brand

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

The cost of opening a a sustainable mug brand can vary based on several factors. However for a a sustainable mug brand you can expect to spend $62 to $53,372 with an average cost of $28,192.

  • The minimum startup costs for a sustainable mug brand: $62
  • The maximum startup costs for a sustainable mug brand: $53,372
  • The average startup costs for a sustainable mug brand: $28,192

Here's a detailed list of a sustainable mug brand startup costs:

Learn more about starting a sustainable mug brand:

Where to start?

-> Pros and cons of a sustainable mug brand

Need inspiration?

-> Other sustainable mug brand success stories
-> Examples of established sustainable mug brand
-> Marketing ideas for a sustainable mug brand
-> Sustainable mug brand slogans
-> Sustainable mug brand names

Other resources

-> Sustainable mug brand tips

Equipment & Supply Expenses

Starting a sustainable mug brand may require purchasing some equipment, whether that's for producing the product or packaging the goods, or equipment needed in the back office.

Cost Required? Min Cost Max Cost
Cleaning Supplies ➜

Optional

$63

$200

Retail Business Expenses

If you plan to have a brick & mortar location for your sustainable mug brand, you must weigh the costs of your rent, as it may be the most expensive part of running your business.

Rent costs for your sustainable mug brand very much depends on your location. This cost will vary by both region and specific areas of town: a lease in the heart of Manhattan could cost over $80,000/month in rent. Meanwhile, a storefront lease in Florida or Tennessee could cost less than $1,000/month.

Cost Required? Min Cost Max Cost

Shop Decor

Optional

$0

$5,000

Utilities (storefront business)

Optional

$0

$1,000

Building improvements and remodeling

Optional

$0

$950

Storefront Property Rent ➜

Optional

$1,250

$3,500

POS System

Optional

$0

$1,200

Business Formation Fees

There are a few key costs associated with forming your business entity, such as setting up an LLC and getting trademarks, copyrights, and patents sorted.

Cost Required? Min Cost Max Cost

Set up business: LLC & Corporations

Required

$50

$500

Small Business Insurance

Recommended

$500

$2,000

Permit and License Fees

Optional

$50

$700

Lawyer Fees

Optional

$0

$1,500

Software Expenses

Your sustainable mug brand needs software to run efficiently!

Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.

Cost Required? Min Cost Max Cost

Internal Communication Tool

Recommended

$0

$20

Accounting & Invoicing Software

Recommended

$0

$50

Email marketing tool

Recommended

$0

$100

File Hosting Service

Recommended

$0

$299

IT Support ➜

Optional

$150

$2,000

Social Media Management Tools

Optional

$0

$50

Payroll Software

Optional

$0

$200

Office Space Expenses

It will be your call to determine if you need office space. It is not a requirement but may be necessary as your sustainable mug brand grows.

Cost Required? Min Cost Max Cost
Rent ➜

Optional

$0

$5,750

Utility Costs For Office Space ➜

Optional

$0

$1,150

WiFi & Internet ➜

Optional

$0

$100

Employee & Freelancer Expenses

Cost Required? Min Cost Max Cost
Payroll Costs & Fees ➜

Optional

$150

$250

Employee Hiring Expenses

Optional

$1

$2

Employee Rewards ➜

Optional

$0

$100

Website Costs

Every business should have a website, and it's worth spending a bit of money to set it up right.

Cost Required? Min Cost Max Cost
Domain Name ➜

Required

$12

$200

Website Hosting Costs ➜

Required

$0

$300

Website Builder ➜

Recommended

$10

$500

Business Email Hosting Service ➜

Recommended

$1

$15

Website & Live Chat Tool

Recommended

$0

$200

Web Designer ➜

Optional

$200

$6,000

Inventory Expenses

If you sell a physical good, you'll likely have to start with some inventory.

Cost Required? Min Cost Max Cost

Upfront Costs For Inventory

Optional

$300

$5,000

Inventory Storage

Optional

$0

$5,000

Package Design ➜

Optional

$50

$3,000

Shrinkage

Optional

$0

$1,000

Distribution costs

Optional

$0

$750

Advertising & Marketing Costs

Cost Required? Min Cost Max Cost
Business Cards ➜

Optional

$0

$50

Customer Research & Surveys

Optional

$0

$300

Business Signage ➜

Optional

$75

$2,486

Direct Campaigns, Printing and Mailing

Optional

$0

$300

Affiliate Marketing Commission & Fees

Optional

$0

$250

Influencer Marketing

Optional

$0

$750

Google Ads

Optional

$0

$300

Facebook & Instagram Ads

Optional

$0

$350