Startup Costs

Start A Sustainable Mug Brand

Startup Costs

Wondering how much it costs to start a sustainable mug brand?

  • The minimum startup costs for a sustainable mug brand: $62
  • The maximum startup costs for a sustainable mug brand: $53,372
  • The average startup costs for a sustainable mug brand: $28,192

Here's a detailed list of a sustainable mug brand startup costs:

Equipment & Supply Expenses

Starting a sustainable mug brand may require purchasing some equipment, whether that's for producing the product or packaging the goods, or equipment needed in the back office.

Cost Required? Min Cost Max Cost
Cleaning Supplies ➜ Optional $63 $200

Retail Business Expenses

If you plan to have a brick & mortar location for your sustainable mug brand, you must weigh the costs of your rent, as it may be the most expensive part of running your business.

Rent costs for your sustainable mug brand very much depends on your location. This cost will vary by both region and specific areas of town: a lease in the heart of Manhattan could cost over $80,000/month in rent. Meanwhile, a storefront lease in Florida or Tennessee could cost less than $1,000/month.

Cost Required? Min Cost Max Cost
Shop Decor Optional $0 $5,000
Utilities (storefront business) Optional $0 $1,000
Building improvements and remodeling Optional $0 $950
Storefront Property Rent ➜ Optional $1,250 $3,500
POS System Optional $0 $1,200

Business Formation Fees

There are a few key costs associated with forming your business entity, such as setting up an LLC and getting trademarks, copyrights, and patents sorted.

Cost Required? Min Cost Max Cost
Set up business: LLC & Corporations Required $50 $500
Small Business Insurance Recommended $500 $2,000
Permit and License Fees Optional $50 $700
Lawyer Fees Optional $0 $1,500

Software Expenses

Your sustainable mug brand needs software to run efficiently!

Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.

Cost Required? Min Cost Max Cost
Internal Communication Tool Recommended $0 $20
Accounting & Invoicing Software Recommended $0 $50
Email marketing tool Recommended $0 $100
File Hosting Service Recommended $0 $299
IT Support ➜ Optional $150 $2,000
Social Media Management Tools Optional $0 $50
Payroll Software Optional $0 $200

Office Space Expenses

It will be your call to determine if you need office space. It is not a requirement but may be necessary as your sustainable mug brand grows.

Cost Required? Min Cost Max Cost
Rent ➜ Optional $0 $5,750
Utility Costs For Office Space ➜ Optional $0 $1,150
WiFi & Internet ➜ Optional $0 $100

Employee & Freelancer Expenses

Cost Required? Min Cost Max Cost
Payroll Costs & Fees ➜ Optional $150 $250
Employee Hiring Expenses Optional $1 $2
Employee Rewards ➜ Optional $0 $100

Website Costs

Every business should have a website, and it's worth spending a bit of money to set it up right.

Cost Required? Min Cost Max Cost
Domain Name ➜ Required $12 $200
Website Hosting Costs ➜ Required $0 $300
Website Builder ➜ Recommended $10 $500
Business Email Hosting Service ➜ Recommended $1 $15
Website & Live Chat Tool Recommended $0 $200
Web Designer ➜ Optional $200 $6,000

Inventory Expenses

If you sell a physical good, you'll likely have to start with some inventory.

Cost Required? Min Cost Max Cost
Upfront Costs For Inventory Optional $300 $5,000
Inventory Storage Optional $0 $5,000
Package Design ➜ Optional $50 $3,000
Shrinkage Optional $0 $1,000
Distribution costs Optional $0 $750

Advertising & Marketing Costs

Cost Required? Min Cost Max Cost
Business Cards Optional $0 $50
Customer Research & Surveys Optional $0 $300
Business Signage ➜ Optional $75 $2,486
Direct Campaigns, Printing and Mailing Optional $0 $300
Affiliate Marketing Commission & Fees Optional $0 $250
Influencer Marketing Optional $0 $750
Google Ads Optional $0 $300
Facebook & Instagram Ads Optional $0 $350