1,000+ Best Sustainable Mug Brand Names

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Updated: June 10th, 2025

So, you've come up with the perfect sustainable mug brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sustainable mug brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sustainable mug brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sustainable mug brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Sustainable Mug Brand Name Generator

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Ideas

Catchy sustainable mug brand name ideas

Table Mug
Fancy Container
The Mug Collective
Source
The Visual
My Collection
Spirit
Perfect Container
Extended
Nimbus
Acceptable Collection
Wide Vessel
Hollow
Sustainable
Bigger
Bugs and Mugs
Transformed
Matrix
Outline
The Collector
Swedish Mugs
Pouch
Flourish
Mug Supplies
Contained
Module
Molecular
Reservoir
Carrier
Mug Galleries
Supportive
Seasonal
Withdraw
Patterned
Polar
Casual
The Perfect Mug
Purple
Valuable
Simpler
Framework
Massie
The Jumbo Mug
Precious
Variable
Sparkle
The Shining Store
Work Around
Capable
The Virtual Pro
Big Mouth
Significant
The Hollowed
The Livable
Altered
Better Ways
The Following
The Hot Mug
Mug Hub
Logical
Mirror Mugs
Magical Mugs
Multiple
Chester
Absolute
Vital
Mighty Mug
Silly Hub
Jiggle
The Singular
Circular
Pure Life
Lifestyle
Fashion Home Accessories
Casual Cups
Renewable Group
Chilled Schlemiel Place
Maximum Viable
Gilt Beaker Trading Co
The How Ecologically
The Styrofoam
More Ecologically
Affordable Trading Co
Double Trophy
Porous Beaker Place
Socially Stable
Quick Bowl Co
Quantity Ecological Trading Co
Rapid Affordable Group
LongSustainable
Crystal Championships
The Plain
Ceramic Countenance
The Environment Affordable
The Pint
Environment Sustaining
Liveable Trading Co
Irish Kisser
Liveable Collective
The Frosted Visage
The Quantity Affordable
Ecologically Affordable Place
The Huge Goblet
The Least Achievable
EmptyCup
The Strong Renewable
Liveable Pro
Gilt Goblet Pro
PorcelainCup
Beautiful Jar Place
Self Solid
Red Smiler Trading Co
Economic Achievable Collective
Workable Pro
BlueMug
Ecologically Spot
Visage Spot
Socially Sustain Group
Ecologically Group
Bottle Spot
The Nice
The Long Ecologically
Mighty Mess Kit
Economic Achievable
Rapid Sustain
Ounce Gull Trading Co
InsulatedMug
Chipped Visage Spot
Self Sds
Liveable Co
Sensible Sustainable
Environment Renewable Co
Socially Social
Current
Least Sustaining Co

Creative sustainable mug brand name ideas

Clean Cupful
Strong Ecologically Place
Cylindrical Kisser Group
Unsustainable Spot
The Fatal Mug
Quantity Achievable
Economic Unsustainable Collective
Oversize Smiler Collective
Porous
Ecotourism Sustaining
The Strong Renewable
Non
Socially
LongSustainable
Kisser Trading Co
The Ecologically
The Least Renewable
Rapid Affordable Group
The Favourite Chump
Longer Ecologically Trading Co
Alternative Renewable
The Socially Ecological
Ecotourism Ecological Trading Co
The Strong
The Chilled
Favourite
Chipped
Socially Liveable
The Right
Invitational Sustainable
Liveable Spot
Old Gull Collective
Ecologically Viable Trading Co
Least Liveable Spot
Environment Affordable Spot
Cracked
Cold Cafe
Strong Ecologically Trading Co
The Environment Workable
The Cold
Deep Beaker Group
Strong Sustain
Strong Ecological
Long Affordable Group
Erasable Sustainable
Socially Unsustainable
Cub Cup
Sweet
Liveable Collective
The Filled
Achievable Spot
Liveable Group
Computational Sustainable
The Least Sustaining
The Maximum Sustaining
Quantity Viable Place
The Fifth
Closed Chalice
The Quick Cupful
Least Sustaining Trading Co
Smiler Pro
Gilt Beaker Trading Co
Socially Sustain Collective
Plastic Fool Group
Schlemiel Trading Co
The Alternative Ecologically
Shallow Bottle Spot
The Alternative Liveable
The Beer Physiognomy
Tall Goblet Spot
Cylindrical Championship
The Long Liveable
Maximum Achievable Trading Co
Conical
The Oversize
The Little Loving Cup
The How Ecological
Least Affordable
Nice
Covered
The Ecotourism Ecologically
Socially Sustained
Ecologically Ecologically
FatalCup
Occupational Sustainable
Renewable Co
Wooden Chalice
Maximum Renewable Co
The Inverted
Sustain Group
BlueMug
ShallowCup
Alternative Liveable Co
The Beer
Economic Sustain Pro
Longer Workable Place
AlternativeSustainable
Heavy
The Fatal Goblet
Crystal Chalice
Double
Cylindrical
The Tall
Ceramic
Second Cupful Place
Socially Sound
The Less Achievable
Economic Unsustainable Pro
The Alternative Affordable
Self Sds
How Sustain
The Chipped
How Ecologically Place
Edible Sustainable
The Pint Visage
Environment Renewable Co
Least Sustaining Co
Socially Workable Trading Co
Ecologically Renewable
Visage Place
SelfSustainable
Socially Sustaining
Inescapable Sustainable
The More Viable
The Styrofoam
Current Sustaining
Rapid Liveable Trading Co
The Alternative Sustaining
How Viable Co
Civil
The Least
Right Achievable Trading Co
The More Ecologically
The Wooden
The Green Schlemiel

Learn more about starting a sustainable mug brand:

Where to start?

-> How much does it cost to start a sustainable mug brand?
-> Pros and cons of a sustainable mug brand

Need inspiration?

-> Other sustainable mug brand success stories
-> Marketing ideas for a sustainable mug brand
-> Sustainable mug brand slogans

Other resources

-> Sustainable mug brand tips

Funny Sustainable Mug Brand Names

The Filled
The How Sustaining
Ecological Trading Co
The Broken
Socially Sustaining
Cylindrical Trophy Place
Ecologically
The Large
Environment Renewable Pro
Ecologically Ecological
Optic
The Quarter Chalice
Clean Championship
Conical Coffee
Alternative Achievable Spot
Sustaining Group
Goblet Pro
Current Renewable
Clean Calyx
EmptyCup
Renewable Co
How Unsustainable Collective
The Long
LittleCup
Environment Sustain Group
Alternative Affordable
Self Sustained
The Inner Cupful
The Current
Maximum Achievable Group
Mighty Mint Julep
RedMug
How Viable Group
Self Suitable
The Wooden
Plastic
Mighty Fool Co
EnvironmentSustainable
The Frosty Physiognomy
More
Handsome Smiler Pro
Quantity Viable Place
CivilSustainable
Quantity Viable Spot
Tiny Loving Cup Trading Co
The More
LongerSustainable
Pretty Chump
Smiler Spot
Chump Pro
The Crystal
The Favourite Kisser
Long Achievable Group
Chipped Visage Spot
The Alternative Affordable
Chipped
Civil Workable Spot
The Right Unsustainable
Sweet
The Maximum
Strong Sustained
Alternative Achievable Collective
The Blue
The Styrofoam
Long Affordable Group
Broken Jar
Ticket stub Cup
Environment Sustain Collective
Smiler Group
Socially Social
Long Achievable Spot
Salable Sustainable
Cold Championship
Closed Mug Co
More Liveable
Ecotourism Renewable Collective
How Ecologically Trading Co
Tiny Transfuse Place
Clean Championships
Viable Collective
Yacht club Cup
Ecologically Group
NiceCup
Chilled Schlemiel Place
SweetCup
The Self Viable
Right Ecologically
Cracked Championship
Maximum Achievable Spot
Strong Steady
Edible Sustainable
Closed Cafe
Sustain Group
How
The Ecologically Unsustainable
The Rapid Viable
Crystal Copa
Irish Kisser
Cub Cup
The Civil Workable
QuantitySustainable
Crystal Calyx
The Self Ecological
Visage Trading Co
Dependable Sustainable
Capable Sustainable
Shallow Cupful
HeavyMug
Self Liveable Trading Co
Attic Bowl
Less Workable Collective
Quick Chalice
Alternative Liveable Co
Non Achievable Spot
The Current Workable
Jar Place
Least Affordable
Socially Sustain
Least Achievable Collective
Porcelain Bowl
Socially Ecological Trading Co
Smiler Collective
Chilled Visage
Sustain Co
Workable Spot
Mug Place
Rapid Affordable Group
Unsustainably Sustainable
The Socially Ecological
Cylindrical Kisser Group
Socially Sustain Spot
Self Liveable Co
The Closed
Cylindrical Bowl
Liveable Trading Co

Cool sustainable mug brand name ideas

Loving Cup Collective
Scrub Cup
DoubleCup
Longer Ecologically
Ecological Trading Co
Affordable Place
Self Affordable Spot
Ceramic Champions
EcologicallySustainable
Civil Unsustainable Group
The Crystal
Loving Cup Spot
Heavy Schlemiel
Visage Trading Co
Maximum Renewable Co
The Civil Ecologically
Shaped Fool Collective
SelfSustainable
The Pint Visage
LongSustainable
Strong Workable
Patsy Collective
The Oversized Schlemiel
Strong Steady
Visage Spot
Fourth Chalice
Affordable Collective
The Civil
Porous Beaker Place
Rapid Affordable Group
The Third
The Alternative Liveable
Economic Ecological Group
Socially Renewable
Supper club Cup
Enamelled Patsy Place
How Viable Group
LeastSustainable
The Beautiful Trophy
The Self Renewable
Ecologically Ecologically Trading Co
Quantity Liveable Trading Co
Nice
Tiger cub Cup
More Affordable Trading Co
FatalCup
Favourite
The Clean
Tamable Sustainable
Workable Co
The Shaped Physiognomy
Self Solid
The Enamelled Patsy
Economic Unsustainable Trading Co
Alternative Achievable Spot
Self Sustain
Jar Collective
Crystal Championships
Beautiful Bottle
The Least
Less
Clean Championships
Environment Liveable Trading Co
The Chilled
Mighty Mug Up
Conical Cafe
Alternative Affordable
Long Achievable Group
Unsustainable Place
GiltCup
Red Bowl Pro
Golf club Cup
Ecotourism Renewable Collective
Generational Sustainable
Feasible Sustainable
The Frosted Chump
Mighty Mint Julep
Cylindrical Physiognomy Spot
Renewable Co
Unpayable Sustainable
Unsustainable Spot
Liveable Pro
More Renewable Spot
The Chipped
The Ecologically
Chump Spot
Brown Gull Group
Bottle Pro
OversizeMug
Longer Achievable Spot
Golden Goblet Trading Co
Overflowing Loving Cup Pro
WhiteMug
The Ceramic
Beautiful Beaker Place
Irish Visage Collective
Ecological Collective
Unsustainable Pro
Least Liveable Place
Chipped
The Maximum Sustaining
How Sustain Collective
Quantity Ecological Trading Co
The How Sustain
Viable Collective
Long
PhysiologicalCup
Kisser Spot
SmallCup
Quantity Viable Spot
Tiny Loving Cup Trading Co
The Shaped Smiler
Mighty Mark
Jar Place
Cupful Spot
Self
Shaped
The Favourite Kisser
Schlemiel Group
The Decent Beaker
The Tall
Ecologically Pro
The Bitter
Frosted Visage
Changeable Sustainable
Ecotourism Unsustainable
Crystal Champions
Liveable Spot
Sweet Cupful Group
Irish Kisser
Non Affordable Pro
The Ounce
Current Achievable
Chump Pro
Hub Cup

Unique sustainable mug brand name ideas

Oversize Smiler Collective
Civil Sustaining Place
Longer Workable Spot
Organizational Sustainable
Bottle Spot
Self Sustained
FavouriteMug
EnvironmentSustainable
MightyMug
Civil Unsustainable
Socially Liveable
Occupational Sustainable
Longer Ecological Pro
The Inverted
Strong Sound
Self Achievable
Porcelain Bowl
The Mighty
The Less Achievable
Economic Ecologically Collective
Bottle Place
Mug Place
Self Steady
The Second Smiler
BitterCup
Ecotourism
Alternative Sustain Co
Clean Calyx
SmallMug
Optic
Strong Social
Unsustainable Group
Renewable Place
The Non
Clean Chalice
Countenance Group
Quantity Viable Place
The Heavy
The More Affordable
Unassailable Sustainable
Heavy
Porcelain Bottle Pro
Glazed
AlternativeSustainable
Quick Goblet
Environment Ecologically Co
Bottle Group
CurrentSustainable
Yellow Kisser Co
Strong Suitable
The Huge
Socially Liveable Place
The Strong
Least Affordable
The More Sustain
Chipped Visage Spot
Maximum Ecological
Alternative Ecological Place
The Fresh
Chump Place
Traceable Sustainable
The Non Liveable
Small
PorcelainMug
Strong Solid
Styrofoam Mug
The Closed
Porous
Ecologically Ecologically
Quarter Goblet
The Rapid Sustain
Attic Jar Co
Hot Countenance Pro
Crystal Calyx
Strong Supportable
Cupful Group
Economic Liveable Spot
RedMug
Crystal Chalice
Rapid Ecologically Co
Pewter Visage Collective
PorcelainCup
Credible Sustainable
The Old Countenance
Self Stable
The Plastic
Unsustainable Collective
Handsome Gull
Debatable Sustainable
How Ecologically Place
The Alternative Ecologically
Quantity Ecologically
Strong Stable
Double
Red Visage Trading Co
Conical Coffee
Socially Solid
Covered
The Least Affordable
EnamelledMug
The Looking
Long Workable Pro
SizedMug
Affordable Spot
The Non Sustaining
Civil Sustaining
BlueMug
Cylindrical Trophy Place
NonSustainable
Invitational Sustainable
The Right
The Quick Cupful
Socially Sustain Group
Cold Copa
Erasable Sustainable
Cracked Container
The Non Achievable
Chalice Spot
Socially Ecological
Ecotourism Sustain Place
The Right Ecological
The Inner Cupful
Ecological Spot
Ceramic Copa
Mighty Fool Co
Strong Renewable
Physiological Bowl Pro
How Unsustainable Collective
Environment Sustain Group
Yacht club Cup
Capable Sustainable
HowSustainable
The More Ecological
Conical Crown
Renewable Pro

Cute sustainable mug brand name ideas

More Affordable
MaximumSustainable
Environment Ecological Pro
Red
Coeducational Sustainable
Brown
Least Liveable Spot
Longer Achievable
Broken
Motivational Sustainable
Self Viable
HugeCup
Ceramic Trophy
Conversational Sustainable
Self Suitable
Socially Sds
How Viable Co
The Ecotourism Sustain
Cracked Championship
CrackedMug
The Maximum Achievable
Maximum Achievable Group
Goblet Trading Co
Blue
Wooden Chalice
Edible Sustainable
Viable Pro
Cold Cafe
Self Supportable
Gilt Beaker Trading Co
The Beer Physiognomy
Fresh Fool Co
Full
CivilSustainable
The Plain
Self Sustaining
Smiler Pro
Cold Champions
Sized Gull Place
The Small Gull
Alternative Sustaining Group
Large Jar Spot
Third Transfuse Spot
Chalice Pro
The White
More Renewable Pro
Crystal Cafe
Jar Pro
CleanMug
Less Workable
Ecologically Viable Trading Co
Mighty
Economic Ecological Co
Self Sustain Collective
How Workable
The Huge Chump
Conical Copa
PlainMug
The Little Loving Cup
Strong Ecological
Inner Beaker
Current Liveable Collective
Right Viable Place
Sustaining Spot
Loving Cup Group
Ecological Co
Inspirational Sustainable
Current Affordable Co
SociallySustainable
Achievable Collective
Ecologically Renewable
Ecologically Unsustainable
Plastic Fool Group
Empty Mug Pro
Viable Co
Maximum Renewable Trading Co
More Ecologically Co
Ceramic Gull Spot
The Least Ecological
Schlemiel Co
The Glazed Countenance
Strong Sustained
Tiny Cupful Group
Civil Sustaining Collective
Economic Ecological Place
Cylindrical Bowl
Mighty Mugger
Self Social
The Shaped
Loving Bowl Group
The Quantity Liveable
Long Achievable Spot
The Beautiful
Shallow Bottle Spot
Achievable Place
Shrub Cup
Sized Kisser Co
The Broken
Ecologically Affordable Place
Patsy Co
The Maximum Unsustainable
The Cold
How Renewable Collective
Self Liveable Trading Co
Huge Schlemiel Pro
Current Renewable
The Homely Countenance
The Full
GreenMug
Self Viable Place
FullCup
The Current
Least
Tall Goblet Spot
The How
The Alternative Ecological
Jar Spot
Covered Championships
Kisser Pro
The Figure
Long Workable
Ecotourism Ecological Trading Co
Quantity Achievable
The Civil Workable
ShallowCup
Annable Sustainable
LessSustainable
Indian club Cup
Golden
Least Affordable Trading Co
The Longer
The Green
The Cool Schlemiel
The Green Schlemiel
Longer Ecological

Clever sustainable mug brand name ideas

Fascinating
More Viable
Right Workable Place
Socially Supportable
Liveable Collective
The Favourite
The Environment
The Self
Strong Ecologically Place
Civil
Fourth Mug
The More
Insulated Physiognomy Co
Current Affordable Group
SillyMug
Mighty Mouth
Ecologically Liveable
The More Ecologically
Broken Bowl
Exchangeable Sustainable
Chilled Visage
YellowCup
Mighty Mess Kit
Maximum Viable
PinkMug
Cupful Collective
StrongSustainable
SweetCup
Right Achievable
Extra
Deep Chalice Pro
Unbeatable Sustainable
Economic Achievable Collective
Alible Sustainable
Loving
HugeMug
DeepCup
Goblet Group
CeramicMug
Renewable Group
The Less
The Pint
Rapid Ecologically Trading Co
Schlemiel Pro
Environment Ecological Place
The Broken Schlemiel
Sub Cup
Rub Cup
Alternative Workable
The Cool Smiler
The Environment Renewable
Fresh Goblet Place
Civil Sustain
Socially
Transfuse Pro
LongerSustainable
Longer Renewable Collective
Ceramic Championship
Alternative Liveable Co
Operational Sustainable
Socially Sustaining
The Tall Loving Cup
Non Ecological Co
Visage Place
The Porous Chalice
EconomicSustainable
Fool Collective
Ecotourism Sustaining Co
Alternative Ecologically Spot
Cub Cup
Viable Sustainable
The Self Ecological
Informational Sustainable
The Huge Goblet
Economic Ecological Collective
The Quarter Loving Cup
The Ecotourism
Plain
Economic Affordable Group
Wooden
Sustaining Pro
The Sweet
More Affordable Group
MoreSustainable
FreshCup
Strong Sds
Sustaining Collective
Educational Sustainable
Replaceable Sustainable
Environment Renewable Spot
The Socially
Smiler Collective
HomelyMug
Alternative Affordable Place
Clean Cupful
Socially Ecologically Co
The Odd
Workable Spot
The Quantity Affordable
The Fatal Goblet
Stained
The Heavy Countenance
More
Smiler Group
Socially Ecological Trading Co
Dub Cup
The Fifth
Glee club Cup
Huge Chump Collective
Confrontational Sustainable
The Porcelain Trophy
Quantity
Ceramic Chalice
Achievable Group
The Ecotourism Ecologically
Strong Ecologically Spot
Socially Sustain Collective
The Ecotourism Unsustainable
The Large
Computational Sustainable
Socially Sustained
Longer Workable Place
Double Trophy
Aberrational Sustainable
Physiological Mug
Ecotourism Sustaining
Cupful Co
The Physiological Jar
The Empty
The Cracked
Enamelled
The Small Transfuse
Viable Group
Self Renewable
Long Ecologically Spot

Best sustainable mug brand name ideas

The Beer
Schlemiel Trading Co
Inverted
The Pink
The Closed Bottle
Self Ecologically
Alternative Workable Spot
The Civil Affordable
Quick Loving Cup Group
Unsalable Sustainable
Self Liveable Co
Stub Cup
Environment Sustaining Place
Chilled
Gravitational Sustainable
CylindricalMug
Socially Liveable Collective
Right Ecologically
The Environment Sustain
Quantity Renewable Trading Co
Filled Smiler
Right Ecologically Trading Co
The Optic
Irreplaceable Sustainable
The Sweet Loving Cup
Least Workable Group
Ecologically
The Fatal Mug
How Ecological
Plastic
Physiological Trophy
HotMug
The Silly Schlemiel
Achievable Trading Co
RightSustainable
Little Patsy Group
Frosted
Renewable Spot
Chilled Schlemiel Collective
Smiler Spot
Incredible Sustainable
Less Workable Collective
Enamelled Schlemiel Spot
Least Sustaining Co
Bottle Trading Co
Quick Chalice
The Current Sustain
The Maximum
Unsustainable Co
The Alternative Unsustainable
Pink
Interchangeable Sustainable
Ecotourism Sustain
Mighty Mint Julep
Environment Ecological
Liveable Place
EmptyCup
Economic Unsustainable Collective
Congregational Sustainable
How Unsustainable Trading Co
Ceramic Championships
Self Sound
The How Sustaining
Ecological Group
Red Smiler Trading Co
Porous Trophy Place
The Porcelain
The Long Liveable
Pretty Chump
Trophy Trading Co
The Right Ecologically
Longer
Strong Ecological Place
More Sustaining Collective
Tub Cup
Yellow Beaker Co
Physiognomy Co
Socially Sustain
Bub Cup
ShapedMug
The Inner
How
Club Cup
Open
Mighty Mugshot
Workable Trading Co
Ecologically Trading Co
The Long Ecologically
Covered Champions
NiceMug
Environment Renewable Co
Countenance Spot
White Visage Group
Crystal Cupful
Ecologically Group
Strong Sustain
The Blue
Old Gull Collective
GoldenCup
Least Achievable Collective
Fatal Goblet Collective
Cylindrical
Alternative Renewable Collective
Strong Ecological Spot
The Inner Trophy
More Sustain
Socially Social
Proffered
Sustaining Group
More Ecologically Trading Co
Unsustainably Sustainable
The Self Workable
Closed Cafe
Strong Sustaining
Conical
Ecologically Workable
Salable Sustainable
Non Workable Collective
Workable Place
FilledMug
Yellow Kisser Collective
Fresh Chalice Group
Sustain Co
FifthCup
Socially Suitable
Least Ecologically Co
Second Cupful Place
Rapid Liveable Spot
The Quantity
Ticket stub Cup
HeavyMug
The Rapid Viable
Kisser Trading Co
Socially Unsustainable
Cold Championship

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sustainable Mug Brand:

Simple is always better

This means a few different things. Your sustainable mug brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sustainable mug brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

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The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Sustainable Mug Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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