Business Idea

Start A Sustainable Mug Brand

About

Starting a sustainable mug brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sustainable mug , or selling sustainable mug online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$4.09B
revenue (monthly)
$650
starting costs
$26.8K
gross margin
82%
avg product price
$21
time to build
7 months
growth
Direct sales
business model
E-Commerce
time investment
Side project
work from home?
Yes

About

Starting a sustainable mug brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sustainable mug , or selling sustainable mug online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$4.09B
revenue (monthly)
$650
starting costs
$26.8K
gross margin
82%
avg product price
$21

 

time to build
7 months
growth
Direct sales
business model
E-Commerce
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $223 $7,215
Business Formation Fees $600 $4,700
Equipment & Supply Expenses $63 $200
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $75 $4,786
Software Expenses $150 $2,719
Total Startup Costs $2,862 $53,372

Successful Businesses

Business URL Rank
EarthHero earthhero.com #71,892
Sustainable Brands sustainablebrands.com #81,005
Fairware Promotional Products fairware.com #304,870
KINTO USA, Inc kinto-usa.com #320,652
Eco-Products ® ecoproducts.com #334,781
Lazer Designs lazerdesigns.com #429,044
SustainAble Home Goods and Accessories yoursustainablehome.com #479,770
ITG Brands – ITG Brands site itgbrands.com #501,281
Paper Water Bottle paperwaterbottle.com #688,881
Natural Home Brands naturalhomebrands.com #836,125
Cars and Coffee, Inc. carsandcoffee.com #875,662

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a sustainable mug brand. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your sustainable mug brand are typically around 82%, which is considerably high and allows you to grow your business and manage costs easily.
Easy to encourage "impulse buy" In the sustainable mug brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
High employee turnover In the sustainable mug brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
High overhead expenses With starting a sustainable mug brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)
Time commitment With starting a sustainable mug brand, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a sustainable mug brand, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.