How These Two Founders Created & Monetized A Therapy iPhone App
Hello! Who are you and what business did you start?
We are Elena Zaharova (CEO) and Anfisa Savchenko (CPO, CMO). We are the women behind Purpur App, a therapy-game app to develop relationships through talking. We help partners and friends discuss challenging topics to deepen their connections.
Our sales of printed card games (on which the app is based) had previously exceeded $300K. We launched the app this spring, added a subscription option in August, and hope to hit $3K monthly revenue by mid-October.
What's your backstory and how did you come up with the idea?
Anfisa: We met each other working at a major skincare company, where we were tasked with launching a new brand. We're both from a...
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