10 Socks Business Success Stories [2024]

Updated: November 19th, 2023
Start A Socks Business

Socks are a low-cost, high-profit business. One of the more affordable businesses you can start.

The market itself has a size of 47 billion USD in 2020 with an annual growth rate of 6%..

If you want to be successful in this industry, it is important that your socks are comfy to wear and stylish to look at. People would want to wear socks that will make them look great without sacrificing comfort.

Here are some real life success stories of starting a socks business:

1. Sock Club ($12M/year)

Dane Jensen and his business partner Noah started Sock Club as a side project after noticing the success of subscription-based models like Birchbox. They built a website where customers could sign up to receive a unique pair of socks every month. The idea took off, and they eventually shifted their focus to custom socks, which now make up 90% of their $12M+ annual revenue.

How much they make: $12M/year
Current team size: 38

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How I Started A $1M/Month Business Selling Custom Socks

Learn how Dane Jensen and his business partner grew their sock business from a monthly subscription to a $12M+ revenue business that mainly sells custom socks, by developing a manufacturing supply chain in the United States, using various marketing channels, and gradually expanding the business.

About
Dane started Sock Club almost 13 years ago
Revenue
Dane grew the business to $1M/month
Read by 21,375 founders

2. FEAT Socks ($1.2M/year)

Taylor Offer, co-founder of FEAT Socks, came up with the idea for his custom sock company after teaming up with fellow entrepreneur Parker Burr during their senior year of college. They started by buying plain white socks in bulk and adding custom designs in their dorm room, eventually selling 20,000 pairs of socks on campus. The business gained traction after forming partnerships with sports agent David Falk and Olympic gymnast Aly Raisman, propelling FEAT Socks to international success.

How much they make: $1.2M/year
Current team size: 3

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Starting A Wildly Successful Sock Brand

FEAT Socks, a custom sock company based out of Los Angeles, went from selling 20,000 pairs of customized socks on a college campus to selling $200,000 a month after Olympic gold-medalists posted pictures on Instagram, proving that focusing on having a kick-ass brand and utilizing social media is key to success.

About
Taylor started FEAT Socks over 9 years ago
Revenue
Taylor grew the business to $100K/month
Read by 13,702 founders

So... can you actually make money with a socks business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. No Cold Feet LLC ($240K/year)

In college, Matt noticed a trend of grooms having their groomsmen wear brightly colored socks. He struggled to find a single store to buy the socks he needed in bulk, and they were often expensive. Inspired by this, Matt and his wife Mari launched No Cold Feet, an online gifting company that sells fun and colorful groomsmen socks with custom labels.

How much they make: $240K/year
How much did it cost to start: $16K
Current team size: 0

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How We Started A $18K/Month Fun And Colorful Groomsmen Socks Company

No Cold Feet is a gifting company founded by Mari and Matt McNamara that focuses on fun and colorful sock designs for groomsmen gifts and has cumulatively sold over 10k orders in the last three years, passing $200k in revenue last year.

About
Mari started No Cold Feet LLC about 7 years ago
Revenue
Mari grew the business to $20K/month
Costs
It cost Mari $16000 to start the business
Read by 9,773 founders

4. From The Ground Up Socks ($30K/year)

Rami Nasr, founder of From The Ground Up (FTGU), came up with the idea for his high-performance hiking sock brand while on a backpacking trip after realizing the lack of stylish and sustainable options in the market. Since launching 2.5 years ago, FTGU has achieved over $170k in sales, donated $5,000 to a trails association, and secured partnerships with over 25 retail locations. Nasr's success can be attributed to his commitment to quality, feedback from customers, and strategic partnerships.

How much they make: $30K/year
How much did it cost to start: $5K
Current team size: 1

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How I Turned My Side Hustle Into a 6-Figure Business in 2.5 Years

From The Ground Up founder Rami Nasr grew his side hustle into a 6-figure business in 2.5 years, generating over $170k in sales and donating $5,000 to the trails association in their state, by creating better, stylish, and sustainable hiking socks, through impactful in-person sales and collaborating with “real, gritty, dirtbaggy” influencers.

About
Rami started From The Ground Up Socks over 5 years ago
Revenue
Rami grew the business to $2.5K/month
Costs
It cost Rami $5000 to start the business
Read by 7,583 founders

So... can you actually make money with a socks business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Hippy Feet ($1.06M/year)

While studying at the University of Wisconsin, River Falls, the founder of Hippy Feet, Michael Mader, suffered a traumatic brain injury that left him unable to work and provide for himself. Inspired by the support he received from his friends and family during his recovery, he decided to start a business that could act as a support group for individuals experiencing homelessness. This led to the creation of Hippy Feet, a sock and apparel company that provides transitional employment to homeless youth.

How much they make: $1.06M/year
How much did it cost to start: $30K
Current team size: 2

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How We Bootstrapped A $720K/Year Sock And Apparel Company That Supports The Homeless Community

Learn how Michael:

  • Started: Collecting $20K in prizes from business ideas and pitch competitions
  • First sales: Relying mostly on in-person sales events for over 2 years
  • Grew: Running 40 ads at any given time, testing them, and boosting the best performers

Starting a business is scary and comes with a lot of risk. But even if you fail, and believe me, most people do, the risk will have been worth it for the expertise and insight you gain alone.

Read by 4,499 founders

So... can you actually make money with a socks business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

6. Bombas ($8.3M/year)

How much they make: $8.3M/year
Current team size: 231

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Bombas: David Heath and Randy Goldberg

Bombas, a sock brand founded by Randy Goldberg and David Heath, has donated 35 million pairs of socks and exceeded $100 million in revenue through a business model of donating one pair of socks to a homeless person for each pair purchased, since its launch via a crowdfunding campaign that brought in $142,000 in sales in just 30 days.

Revenue
David grew the business to $692K/month
Read by 1,446 founders