8 Socks Business Success Stories [2023]

Hi, Dane Jensen here, my business partner Noah and I run Sock Club. Our flagship product is socks of course. We started Sock Club as a monthly subscription where we would deliver a pair of unique socks to our customers every month. As we’ve grown we’ve developed a manufacturing supply chain here in the United States. Having the ability to make our own socks made it possible to enter the new market of custom socks. Now making custom socks is 90% of our business and the subscription 10%. Last year we did $12M+ in revenue and we plan to do more than that this year.

As the Chief Marketing Officer, I focus most of my efforts on the marketing, branding, and exposure for FEAT Socks. I work alongside my co-founder Parker Burr along with a few more employees.

We are Mari and Matt McNamara and we’re the founders of No Cold Feet, a gifting company currently focused on groomsmen gifts. We’re in our third full year of business and planning on growing our business more than ever with new products, increased marketing, and focusing on growing our various platforms.

Last year we passed $200k in revenue and have cumulatively sold over 10k orders in the last three years.

My name is Rami Nasr and I’m the founder and owner of From The Ground Up (FTGU). We’re a Seattle-based brand creating high-performance, stylish and sustainable gear that gives back to protect our trails and public lands. We sell hiking socks that feature the beauty of the Pacific Northwest on them like Mount Rainier and the Cascade Mountains. Our target customer is what we call the “Urban Athlete” – people aged 24-35 who love the outdoors, stewardship and sustainability, and high-performance gear for their sports.

Since starting this business 2.5 years ago, I’ve gotten the brand into over 25 retail locations, done over $170k in sales, and donated around $5,000 to the trails association in our state all while working my full-time job.

Hippy Feet is a Minneapolis-based sock and apparel company dedicated to supporting the homeless community. Each product sold allows Hippy Feet to provide transitional employment to young people ages 16-24 who are experiencing homelessness.

Co-founders Randy Goldberg and David Heath launched Bombas in 2013 after learning that socks are the most requested clothing item in homeless shelters.

They established the brand’s mission to donate one pair of socks for every pair purchased.

Bombas co-founder and Chief Brand Officer Randy Goldberg is in charge of bringing Bombas’ stories and ideas to reality. Goldberg also looks after product design as well as community & giving. He was named the 2017 Entrepreneur of the Year by Georgetown University.

David Heath is a marketing expert and entrepreneur obsessed with discovering new company prospects. His main priority is brand marketing and targeted client acquisition through online and email offerings. He has previously worked on multi-tiered strategic collaborations and marketing strategies.

The co-founders spent 2-years of product development before launching and focused on producing the best quality.

In 2018, the company exceeded $100 million in revenue. By April 2020, Bombas had donated 35 million pairs of socks. In June 2020, the company released a collection of socks for which the company would donate an apparel item to a charity supporting LGBT youth for each item purchased.

They launched the company on Indiegogo, a crowdfunding funding website, and attained $142,000 in sales in the first 30 days.

Soon after the successful sale, Shark Tank filmed an episode that helped the company take off.

The company also raised $1 million in seed funding from friends and family a year later.