11 Social Media Content Creator Success Stories [2024]

Updated: November 19th, 2023
Start A Social Media Content Creator

Here are some real life success stories of starting a social media content creator:

1. Coffee and Contracts ($3M/year)

Haley Ingram, the founder of Coffee and Contracts, came up with the idea for her business while working as a real estate agent. After experiencing the power of social media marketing firsthand and receiving requests for advice from other agents, she saw an opportunity to create a subscription-based marketing toolkit tailored specifically for real estate professionals. In just two years, Coffee and Contracts has helped over 7,000 agents build their brands and currently generates an impressive average monthly revenue of $165,000.

How much they make: $3M/year
How much did it cost to start: $500
Current team size: 3

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I Created A $1M/Year Subscription-Based Toolkit For Real Estate Professionals

Coffee and Contracts is a digital marketing subscription service for real estate professionals that has helped over 7,000 members in just two years, with an average monthly revenue of around $165,000, and has grown at a rate of about 5% each month through organic traffic from Instagram and word of mouth.

About
Haley started Coffee and Contracts over 2 years ago
Revenue
Haley grew the business to $250K/month
Costs
It cost Haley $500 to start the business
Read by 10,494 founders

2. The Creative Collective ($2.4M/year)

Yvette Adams, founder of The Creative Collective, came up with the idea to start her marketing agency out of both ambition and necessity. With a diverse background in marketing and media, she saw the potential in offering a one-stop-shop for creative services on the Sunshine Coast. She began by offering her services to people she knew and quickly gained clients and referrals, positioning her agency as a pioneer in the industry.

How much they make: $2.4M/year
How much did it cost to start: $0
Current team size: 20

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I Started A $2.4M/Year Marketing Agency [From Home]

The Creative Collective is a full-service marketing agency that has grown its revenue and doubled its team in the past year, with around 100 active clients and responding to an average of 160 inquiries each month.

About
Yvette started The Creative Collective about 17 years ago
Revenue
Yvette grew the business to $200K/month
Read by 4,559 founders

So... can you actually make money with a social media content creator?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Content-Whale Private Limited ($750K/year)

Vaibhav Kishnani, an engineer turned writer, came up with the idea for Content-Whale after noticing the unprofessional conduct in the Indian content market. With just Rs. 2,500 ($35) in capital, he started the content agency which now generates a revenue turnover of Rs. 4 crores ($514,000) and serves clients like Quikr and The Boston Consulting Group.

How much they make: $750K/year
How much did it cost to start: $35
Current team size: 30

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How We Started A $514K/Year Content Curation Agency With Just $35 [From India]

Content-Whale, a content curation agency, has achieved a Rs. 4 crore ($514k/year) turnover 4-5 years after being started with just Rs. 2500 ($35), and has a pool of more than 500 writers, aiming to become a market leader in the global content market.

About
Vaibhav started Content-Whale Private Limited over 6 years ago
Revenue
Vaibhav grew the business to $62.5K/month
Costs
It cost Vaibhav $35 to start the business
Read by 5,041 founders

4. Goodo Studios ($300K/year)

Matthew Gattozzi, founder of Goodo Studios, came up with the idea for his content creation studio after his dance career was cut short by a back injury. With just a cheap camera and a laptop, he started emailing businesses in Austin and eventually landed his first client. Now, he focuses on providing exceptional service to clients and has built a strong reputation through referrals, networking on Twitter, and writing a weekly newsletter. Goodo Studios is now expanding its team and aims to tighten its systems to offer even better service in the future.

How much they make: $300K/year
How much did it cost to start: $4K
Current team size: 2

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How I Make $25K/Month Creating TikToks For E-Commerce Brands

Goodo Studios, a content creation studio that creates photos and videos for direct-to-consumer brands, started small with a cheap camera, a laptop, and Adobe Creative Cloud, sending hundreds of emails to businesses before landing their first client, Briggo, and is now doing approximately $25k per month and is scaling up by building a team and tightening their systems.

About
Matthew started Goodo Studios over 4 years ago
Revenue
Matthew grew the business to $25K/month
Costs
It cost Matthew $4000 to start the business
Read by 5,643 founders

So... can you actually make money with a social media content creator?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Zoella YouTube Channel ($4.57M/year)

How much they make: $4.57M/year
Current team size: 6

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Zoe Sugg - From Bedroom Blogger to Entrepreneur

Case study: How Zoella earned over $5 million through YouTube, with almost a billion views and over 10.8 million subscribers, and leveraged her popularity to secure lucrative advertising and television opportunities.

About
They started Zoella YouTube Channel about 15 years ago
Revenue
They grew the business to $381K/month
Read by 1,036 founders

6. Love Her Wild ($9.6K/year)

How much they make: $9.6K/year
Current team size: 0

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A Conversation with Bex Band, Women’s Adventure Leader

A non-profit community of female adventurers in the UK called Love Her Wild, founded by Bex Band, has grown to over 30,000 collective members and offers opportunities, funding, and guidance to women experiencing their first-time mountain hikes or going on their first overseas expeditions.

About
They started Love Her Wild over 7 years ago
Revenue
They grew the business to $800/month
Read by 848 founders

So... can you actually make money with a social media content creator?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. reddit ($100M/year)

How much they make: $100M/year
Current team size:

Reddit: Alexis Ohanian & Steve Huffman: How I Built This

From humble beginnings of $12k and a mascot, Reddit's success story boasts over 300 million monthly users and a valuation of $1.8 billion, despite growing pains, personal issues and persistent trolls.

Revenue
They grew the business to $8.33M/month
Read by 643 founders