We Built a $75K ARR SaaS for Content Creators in One Week

Published: January 29th, 2024
Founder, Repurpose Pie
Repurpose Pie
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Hello! Who are you and what business did you start?

Hey, I’m Ash and I co-founded Repurpose Pie - a text-to-video content repurposing SaaS for Twitter creators.

Repurpose Pie makes growth on video platforms easy and effortless for X creators.

It takes your X posts, converts them to videos, and posts them automatically to TikTok & YouTube (Instagram coming soon).


We’re a company founded by content entrepreneurs for content entrepreneurs. If you create content for any platform - you know it’s not as easy as it looks. Creating content takes time and energy and it’s next to impossible to make content regularly for multiple platforms at once.

What we do is turn your existing X content (or any text post, really) into beautiful looking videos that are autoposted to all video platforms so you can grow everywhere without any effort.

There are 2 plans: Basic and Premium.

The standard plan lets you convert any text into videos.

The premium plan is completely automated - it will automatically pull your X posts as you make them, turn them into videos, and post them everywhere.

The automation is why we named the company Repurpose Pie. Because we make content repurposing as easy as pie. Most customers just set up the automations once and then let the app work its magic. The software handles everything hands-off.

The videos help our customers grow on video platforms (like Instagram, YouTube, and TikTok) without any additional effort. All these extra followers:

  • Help them reach completely new audiences
  • Get more email signups, clicks, and sales
  • Help them manage platform risk by diversifying their presence.

The videos are very beautiful (you can supply your background templates or use our predefined templates) and the AI voice narration we use is very realistic. This makes it easy to make a wide variety of videos with the same text content.


There are 40+ voices you can choose from and they range from deep masculine voices to calm, peaceful female voices - depending on the type of content you produce.

You also have the option to clone your voice to make the text narration in the videos sound like you. We find that personal brands prefer to use their cloned voices while anonymous accounts tend to go for AI voices.

You can set up multiple templates at the same time and direct the software to pick a template for you randomly or sequentially. This way, your social media feed doesn’t look automated and your posts have variety. This also allows you to test multiple templates and gather data on which one works best. Again - this is all 100% automated once you set it up.

We are at $75,000 annual recurring revenue (a bit over $6000 monthly recurring revenue) and we got there within a week of launching.

The market already existed. People were already paying a ton of money to VAs for it. All we had to do was build the software and let people know about it.

What's your backstory and how did you come up with the idea?

I'm originally a CA (Chartered Accountant, equivalent of a CPA/CFA in India). During the pandemic, I became interested in trying to make money online because I did not enjoy the world of finance, taxes, and endless forms (I hate filling forms 😭).

I discovered affiliate marketing and was amazed by how much money people were making with just their computers. That road led me to discover Direct Response Copywriting and marketing. I found quick success in copywriting and built from there.

Repurpose Pie is not my first company. The first one was my tax practice, the second one a direct response copywriting consulting biz (which is highly successful and we’ve helped clients make over $3 million in sales), and I built a few others before I got to Repurpose Pie.

At this point, I own multiple online businesses and they helped me network and meet the right people - all of which led to the idea for Repurpose Pie.

My co-founder and a good friend has a huge following on Twitter (LifeMathMoney, 380K+ followers) and his blog. He’s one of the biggest anonymous accounts in the X content creation space and I met him through my copywriting consulting firm.

We became fast friends and built a few things in the past including a free crypto education course and a piracy protection company (along with our third co-founder Sergio, an extremely intelligent ex-AWS software engineer).

He wanted to grow on other platforms to get more reach and protect himself from a social media ban (In his words, “If you say a lot of things, you will eventually say something the platform doesn’t like. I need to be on other platforms too, but I don’t have time to be everywhere.”).

While Twitter (X) is a great place to grow, social media companies can ban you at any time. It’s a big risk for any influencer who has only one big platform. You get banned once and lose an entire business.

He found that it was extremely time-consuming to write, manage multiple businesses, AND create 3 - 5 videos for Instagram, TikTok, and YouTube every single day.

So he did the simplest thing he could think of. He hired a video editor to take his tweets and turn them into videos.

The video editor:

  • Took his tweets
  • Added a cool background,
  • Used text-to-speech AI to generate a voiceover
  • Added trending music to the videos.

Within a few weeks, his TikTok account hit 10,000 followers! The simple tweet-videos worked and he now had more reach than before.

But he was paying the guy $500 per month.


He discussed this problem with me and our third co-founder (ex-AWS). Since the three of us have built other projects in the past (TeachYourselfCrypto and Copyright Samurai) we already had a great working relationship and we just “got started” the same day.

The idea was - that instead of paying VAs so much money (everyone on X was spending hundreds of dollars a month to make mediocre repurposed videos) - we could build something that lets people autogenerate beautiful videos and have it be posted automatically.

The market already existed. People were already paying a ton of money to VAs for it. All we had to do was build the software and let people know about it.

So that's how the idea of Repurpose Pie was born.

We had a problem. Others had the same problem. Everyone was paying a ton of money to try to solve the problem. So we took it upon ourselves to build a scalable solution.

Take us through the process of building the first version of your product.

I’ve been burned in the past before where I spent months building something no one wanted. Experience has taught me the importance of testing demand before investing months and a lot of resources into a project.

This is why the first thing we did was to make a quick and dirty video generator.

The front end (which is the user interface you see in the photo below) was built by our co-founder and developer using ReactJS and hosted with AWS Amplify.

The backend (which carries out all the functions, creates videos, pushes them to other socials, etc.) was built using Python. The videos generated were hosted on S3.

The backend was extremely complex to build and took about 4-6 weeks. The front end was relatively simpler (because we didn’t invest much time into making it look “pretty”) and took 2-3 days.

This is what the first version looked like and it got us to $1000+ MRR before even launching to the public. It wasn’t efficient, it wasn’t pretty, it wasn’t feature rich - but it WORKED:


We needed to validate the idea so we created the “Early Adopter Program”

I reached out to 100+ Twitter/X influencers and pitched the idea to them.

Here is my exact pitch:

Hey there. I'm founding a new Saas - Repurpose Pie that takes tweets, turns them into videos, and posts them on Instagram/TikTok/YouTube automatically

This way, Twitter creators can repurpose their tweets and use them to grow on video-first platforms without any extra effort.

Here are a few samples for you:

[attached samples]

This is not a screenshot software. Everything - The voice, the background, the speed, the font, etc. can be customized. You can also create a clone of your voice and use that! (instead of an AI voice)

I'm inviting a few accounts to subscribe as early adopters (you get a 50% lifetime discount)

(Other early adopters who have joined are Ed latimore, BowTiedOx, PD Mangan, etc)

Would you be interested?

The response was tremendous (50% paid on the spot, 10% asked for an annual plan almost immediately).

I was elated to see that so many people wanted the product despite a premium price tag. We offer very realistic AI audios which are extremely expensive to produce so some people balk at the price, but most creators appreciate the high end videos that they can post without feeling like they’re putting out “low quality” content.

We went all in and started developing the app. We promised creators that eventually everything would be autoposted to various platforms, but it would take time to build. We sent the early adopters their videos on Telegram and had our staff manually do a lot of the work in the beginning (over time we built the automations and manual work isn’t needed anymore).

Sending people the videos on Telegram was a great idea. I cannot emphasize this enough. People would INSTANTLY give us feedback which we used to make the product better for them.

For example, the voice generator we used previously wasn’t so good and users let us know. We switched to generative AI voices which sound much better. The personal brand accounts wanted to clone their voices so we built that feature too. Some people wanted outlined texts, different fonts, etc. and we built all of that because of their feedback.

Because of the early adopter program, we got:

  • Cash to meet our initial expenses
  • Real world feedback on how the videos performed
  • What features are most valuable (usage statistics)
  • Case studies and proof that the videos worked well (Users got millions of impressions and grew their accounts to thousands of followers in a few weeks) - This was insanely useful for launch because it was PROOF that the product works



This helped us build the app based on what mattered to the users and what ACTUALLY WORKED IN THE REAL WORLD.

It also helped us refine the UI: We added instruction videos, made things intuitive, and added settings we didn’t realize people would need (eg. a checkbox that lets people enable/disable an email notification every time a video for their post on X is posted on YouTube).

All in - the early adopter program set us up for a successful launch. If it wasn’t for the 50% off for these beta users, we wouldn’t be where we are today.

People don’t realize that the hard part about a SaaS is not making the SaaS. Thousands of developers can build a SaaS from an idea. It’s not that hard. What is hard is getting people to pay to use your SaaS. Selling a product is much harder than building it.

Describe the process of launching the business.

Building the rest of the app took us a few months - we built a whole bunch of things including the automations, the front end (which took a bunch of time), an email notification mechanism, and other things that you don’t realize you need to build until you start building things.

We also needed to sit and make some important decisions regarding pricing the product as we use a lot of different tools and services to make the videos (the majority of the expense being generative AI voices that customers love).

We decided to go with the best technology stack even if it’s expensive because most of our users care a lot about the quality of the videos. Of course, this means the subscription is more expensive than the typical SaaS software but our users want the best videos they can post to enhance their brand image. We decided to use the best technology out there despite high computation and API costs.

It helps to have multiple founders as we were able to get many things done at once. While the other two built the software, I created an X account and started building up a WAITLIST for the software.

Our co-founder LifeMathMoney has a massive X account himself which allowed us to get a ton of initial publicity right from the beginning. Moreover, because we were helping all these influencers grow everywhere, we had a lot of goodwill and we asked them to retweet our tweets and tweet their reviews which most of our early adopters did (some had 500K+ followers so it helped a LOT).

The word got out to a lot of people and we grew our waitlist to 1000+ people.


Our super simple waitlist page that I designed with Carrd in 1 hour. The button linked to a Google Forms page which stored all responses in a Google Sheets file. It was not the best way to make a waitlist (too much friction) but it worked well enough and we thought if someone wasn’t willing to click a few extra buttons to sign up - they weren’t going to buy anyway. So we just went with this.


The launch strategy was simple - LEVERAGE THE WAITLIST. We had spent months building it and kept it active - regular updates were sent to the list with useful information and updates on development. We built up a LOT of anticipation and excitement to the point where people would get pissed off and email back “where is the product so I can buy it now”.

Development took longer than expected and the software was ready to launch a week before BFCM (Black Friday, Cyber Monday). We got delayed by over a month because of a bad hire - we hired a web designer who did a terrible job and everything she did had to be redone. This delay was OUR fault as we gave her too many chances and did not fire her sooner. Lesson learned and it won’t happen again.

Launching around Black Friday is always risky because everyone and their mother has something to promote on Black Friday. We’d be fighting for top space in everyone’s inbox. But launching after Black Friday would be worse. People take a break from purchasing anything new after Black Friday - “buying fatigue” - so our choices were to launch on BFCM or wait a few weeks after BFCM to launch.

Instead of waiting for 2 whole weeks to launch, we decided to go ahead and launch ASAP.

Speed >>>>

Here’s everything we did during launch week:

Test and retest the system to make sure everything works. We found a few last minute bugs but we worked overtime and fixed them all. In any complex system (especially this one which is incredibly complex) there are going to be a lot of bugs but over time and use everything gets ironed out.

Build a sales page for launch. Our sales page has beautiful illustrations that demonstrate the product well. I think that’s the goal of any good sales page. Most people don’t read the entire page - they just skim the headings. I spent weeks going through tons of SaaS sales pages that were working well and combined them with my own Direct Response experience to make sure the sales page was among the best in the industry.

Go through everything with a fine-tooth comb. By the time of launch, the development team was both exhausted (no sleep for days) and also very excited. As the Chief Marketing Officer, I remember feeling INTENSE pressure - these guys had put days and nights into this. I cannot fail them. If you’ve launched anything in your life, you know all the butterflies you get in your stomach during that time. It becomes hard to sleep. You constantly think of things you might have missed. You read and re-read every line on the sales page to spot any typos you might have missed. I was probably burning 4000 calories a day that week.

Promote to the waitlist. You cannot just make a waitlist and then email it 2 months later. People forget about you fast. We kept the waitlist active by sending out emails every few days. Come launch week - it was time to capitalize and SELL. We sent 10+ emails at launch - one every 8-12 hours. They all contained useful content, testimonials, etc., and asked people to BUY. Remember, if you just send content and don’t ask people to buy, they don’t buy.

Promote on our X accounts. Repurpose Pie is a product built by creators for creators. All our co-founders are creators and we all have a whole bunch of X followers. This turned out perfect since our target audience was X creators (to start off with). We had warm traffic and trust built up beforehand.

  • Ask our early adopters for testimonials and case studies. It doesn’t matter what I say about my software - it makes no difference. But if SOMEONE ELSE (Ideally someone my target audience knows and trusts) gives a raving review for my product - it matters A LOT. You trust the product more when you see an account you already follow get success from using the product. That’s been our biggest learning - people buy the product because they see it WORKING for other people they know. Once they see it work for others, they trust that it can work for them as well. People want results for their money - even your friends. A friend will buy from you once, but they won’t get a recurring subscription from you unless your product delivers RESULTS.


Ask our early adopters to post on their X accounts (some of them have 500k+ followers so it helped quite a bit). This was a pretty nice force multiplier and added credibility to our product. At the end of the day - happy customers means more word of mouth marketing. We just happened to be lucky that our product targets creators/influencers so their word of mouth marketing is at scale.


For the pricing strategy, we decided to charge $99 for the premium plan and $49 for the basic. This is extremely cheap compared to hiring a VA (many of our users were paying $400+ to a VA to turn their text content into videos) so we’re saving everyone a lot of cash.

We did an exclusive launch discount of 40% off for the first 100 users.


It was important that the launch did well, and 40% off for life seemed like a sweet deal that could get all 100 spots filled. I wanted to fill out the 100 spots. The team had put in days and nights over many months to build this. It was my responsibility to make sure we made sales.

People don’t realize that the hard part about a SaaS is not making the SaaS. There are thousands of developers who can build a SaaS from an idea. It’s not that hard. What is hard is getting people to pay to use your SaaS. Selling a product is much harder than building it.

All our hard work of building trust, and getting case studies and testimonials paid off at the launch. As soon as we launched, the sales started trickling in. MOST people opted for the premium plan. This is because we asked our early adopters what features were most important and created our pricing accordingly.

That being said, it’s also important to at least have a cheaper plan because not everyone can afford bigger plans at first. You want people to still be able to try out the software because many of them will upgrade to more expensive plans once they start to see results.

A good chunk of people also brought the annual premium plan (which is almost $700 after the discount). It was a surreal feeling to see someone pay $700+ for our software.


We crossed the 5K MRR mark in 3 days (and almost $10k in gross revenue because many people paid annually).

I think the most important advice I can give you is to just get started and figure it out. You will encounter problems and roadblocks along the way - solve them. No one knows everything and we all figure it out as we go.

Since launch, what has worked to attract and retain customers?

We made the executive decision to not have a free plan because it would lead to a lot of customer support queries and we just aren’t ready to handle a ton of support emails yet. All our customer support is handled by the three of us founders.

Handling customer support yourself is tedious but it’s worth it. You get to learn what problems your customers are facing and once you know what the problems are - you can solve them. It also makes customers very happy. They feel good to be able to reach the founders directly and get responses from them. How rare is that? You never get an email from Jeff Bezos but you will get an email from Ash.

The other thing we do is send out useful information to our customers from time to time. We have so many people connecting their social media accounts with us and this lets us see patterns about what works and what doesn’t.

For example, we figured out that if you post content too closely (say 3 posts in one hour) you don’t get nearly as many likes and views as if you spaced them out across the day. All of these insights keep people actively engaged with us.


Our email open rates are extremely high - 45%. The industry standard is 25%.

One beauty of the SaaS industry is that all payments are recurring. We don’t need to play the “how can we get people to come back” game. People pay monthly to use the software and our main way to retain customers is to make sure the software delivers what is promised to the customer.

I try to make it a no-brainer decision for the customer to get Repurpose Pie. There are two types of math:

Let’s say you get the premium plan for $99 and you get 10,000 followers on TikTok in 3 months. You will also grow on other platforms but for simplicity, let’s say you only hook up one platform with us.

Say we’ll be posting 4 videos for you per day (again for simplicity - it depends on how much you’re posting on X because that’s where we pull your content automatically from).

Over 3 months, you’ve paid me $297. Say I got you 10,000 new followers in that time. How much is that worth to you? Easily a lot more than $3000 (say you manage to sell a $60 product to 0.5% of them). Of course, the numbers keep getting better and better because the next 10,000 followers usually come faster, and the 10,000 after that even faster - social media growth is geometric.


Besides, your brand will be exposed to hundreds of thousands of new people, and getting that from paid ads would cost you MUCH more than $297 over 3 months. To top it off, it’s a simple set and forget automated setup so it doesn’t cost any time.

In other words - I try to make it a no brainer decision for creators and influencers to go with us.

  • A product that does what it promises
  • Great customer support
  • Useful content
  • Helps you make much more money than you pay for it
  • Takes zero effort beyond the initial setup.

That’s the simple math that helps retain customers.


How are you doing today and what does the future look like?

We’ve only just launched a month ago so it’s too soon to project anything over the long future - financially speaking, but I’m happy we got to $6000 monthly recurring revenue (MRR) already. I’m excited to grow the business in the coming months. Next stop is $8333K MRR (IYKYK)

We want to build features our customers want - FAST. Here’s our immediate roadmap for features:

1.)Video Backgrounds: By popular request, we are going to launch video background templates next month Right now you can only use image backgrounds. Once this feature is launched, you’ll be able to supply videos that will be used as backgrounds for your videos. This is a game changer for personal brands because they prefer to have their videos in their content (instead of the generic ones on the internet).

For example, one of our users Ed Latimore is a popular boxer. Right now the videos have a static image of him in the background and the text is narrated in his cloned voice. Once video backgrounds launch, he’ll be able to upload videos of himself boxing, working out, sparring, etc. and that will be used as his video backgrounds. We’ve shown him some samples and he loves it.

2) AI based video backgrounds: I want to launch AI based video background templates right after the stuff above. This is a bit different from the user supplying their own video because here we need to scan their text, figure out what it’s about, and then look online for a relevant copyright free video - all automatic. As you can imagine, it’s complicated to do this accurately. We’re experimenting with different approaches like using AI tools to get the topic of the post, using the nouns in the post (eg. “school”, “children”) and combining them with the verbs (“smiling children”) and a few more approaches to see what produces the best results. This is very complex to do right for a lot of X posts (many don’t even have nouns) but we’re confident that we’ll figure it out. Once it’s ready - it’ll be a total game changer.

3) More platforms: We are also planning to work on adding new platforms to the service. For example, pulling from LinkedIn, turning the post to videos, and auto-posting to YouTube. Or turning an X post into an image and auto posting it to Pinterest.

4) Randomization: We’re about to launch this feature in the coming week, and it’s one I’m excited about. Users can create multiple templates and this feature will allow users to automatically switch templates (in an order you perdefine or randomly - your choice)

This would add variety to the automated posts, making sure that your posts aren’t bland or repetitive for the viewer. I want to see how much it helps with growth for our customers. I think it will be useful and we expect many customers to be very happy to see it. At the end of the day - there’s only one way to know for sure - put it out there, let customers use it, and see their results.

5) Also many more features - but let’s leave a few things to the future. I’ve learned that it’s best to plan for the next 3-6 months worth of features and let customers tell you what they want next. The last thing we want is to invest in building a “dark mode” feature that no one uses (been there - done that - wasted 3 weeks on a prior project building a dark mode feature that only 1% of customers used). If customers ask for it - build it. If they don’t - that feature is less important than you think.

On the marketing side, here’s what we’re going to do next:

1) Launch on Product Hunt. Product Hunt is a platform for tech enthusiasts & entrepreneurs who are on the lookout for new tools to make their lives easier. If you rank high enough on Product Hunt at launch, you get loads of traction, and views, and reach tons of potential customers. I’m already building the page here and creating some hype here: <link> Follow along to see how the launch performs 🙂

2) An affiliate program. I believe we are well positioned to do this because our customers are influencers themselves. Many of them have HUGE audiences and they love our product. We’re offering them 30% of each payment for all customers they bring in perpetuity. I’ve discussed this with a few customers and they are very interested. Many of them are promoting Repurpose Pie already because they are so happy with the results, and now they can make some extra income doing so.

3) Build out our Twitter account and email list. The Twitter account and email list have been the biggest drivers of revenue so far. We’re still figuring out what is the best way to go about it. We’re weighing our options between spin-a-sale and creating a lead magnet to capture some email addresses.

4) Write helpful articles on how to repurpose content and grow in multiple places at once, like these here. Once these are ready, we should start to see some traffic and customers flow in from Google and other search engines. Of course, this is a business and nothing is guaranteed - we might write all the articles and not see any traffic from it - but as any good entrepreneur, we take all the shots even if we might miss some.

5) One of our co-founders has built up a huge brand on Twitter. His course “The Art of X” is one of the best courses on the subject of building a business with X. We plan to upsell these customers and offer them a good discount on Repurpose Pie. The customer base is exactly what we’re looking for.

6) Advertising on X paid sponsorships and newsletter promotions. We’ll get to this once our MRR is higher. One step at a time.

Through starting the business, have you learned anything particularly helpful or advantageous?

1) I think the most important advice I can give you is to just get started and figure it out. You will encounter problems and roadblocks along the way - solve them. No one knows everything and we all figure it out as we go. From the outside, it looks like all these founders knew how to do it all from the beginning but the reality is - they got started and solved the problems that came their way.

2) Find a problem that people are struggling with and solve it for them. Bonus points if you’re the target market yourself. In this case, we found a problem that many people were paying $500 for. Now the question is - how do you find a problem people are struggling with? The way I did it every time was by looking for problems that my friends and clients were struggling with and willing to pay to solve - and then building a scalable solution. No one has a problem-free life, not even you. Next time you want to do something but can't figure out how to - think if other people might be facing the same problem.

3) Build a recurring revenue product. I cannot recommend the “eat what you kill businesses” where you go out each day and try to get new customers to make one purchase and leave. Make something the customer wants to pay for each month. This way you can accumulate a recurring income with each new customer.

4) Keep profit margins high. This means higher price tags. Making 10-15% on a sale just isn't worth the effort. You want to make a minimum of 40% after all costs including ad spend.

5) Build useful skills while you can. The younger you are the better. Learn to code. Learn to make a website. Learn to write a good sales page. All of this will make it much easier for you to kickstart a business whenever you are ready to do so. Also, learn how taxes and corps work. Figuring out how all of this works right when you need it becomes a big headache.

6) Build an MVP and get paying customers BEFORE you spend months developing the application. You need to validate the idea before you commit a lot of time and resources to something. Cold outreach is perfect for this. DM or email people about your product and give them a steep early user discount. My co-founder has a free ebook on how to use cold email/DMs effectively. If no one buys it - you need to do something else. It is better to quit a non-selling product early on because in the long run, what you work on matters more than anything else.

7) Feedback from paying customers - Random suggestions from people on the internet. Or even in real life. You will have a lot of randoms telling you to change this or that but unless someone has taken their card out and paid you - ignore their “advice”.

Unless someone is highly experienced or is a customer, their feedback isn't worth taking.

8) Build what customers want, not what you think they want. How do you know what your customers want? Ask them. It’s that simple. TALK TO CUSTOMERS. It's the most important thing. They are the lifeline of your business. Give them direct access to you (WhatsApp/Telegram/Phone number).

9) Launch fast. If we waited for YouTube and Instagram to approve us, we wouldn’t have launched for another month. Instead, we decided to launch with just TikTok, and the launch still did well. A good plan executed fast is better than a great plan executed never.

10) Build a waitlist while you build out your product and start marketing. All it takes is a simple Carrd website and Google forms. At least, that's how I did it.

11) Remember, getting customers is the most important thing. No SaleS, no SaaS.

What platform/tools do you use for your business?

Notion - To keep track of features in planning, development, testing, and production. Also to track bugs, assign priorities to fix, and make specs for new features. We got it free for 6 months and then just stuck to it because it works.

LemonSqueezy - Payment processing and affiliate program. We like this because it lets you get paid with Stripe, Apple Pay, PayPal, and everything else instantly. They have a very nice API and a dashboard that you would otherwise need to pay separately for or build yourself. They also let us have an affiliate program which is super simple to use. They handle tracking, take the payments, and send the affiliate their share directly.

Slack - For alerts in case something goes wrong. If there's a critical failure, this is where the error shows up.

ConvertKit - To send marketing emails to customers. Articles, guides, useful information. They have a ton of features and track opens, subscribes, unsubscribes, and link clicks. They also let us segregate between customers, prospects, premium customers, etc.

Mailgun - To send notification emails to customers. Every time a new video is posted, mailgun goes pew pew pew to the customer.

AWS - The entire app and the database are hosted here. We got $1000 free founder credits that anyone can apply for. We recommend you apply for it too for your startup. It's easy to get and makes hosting your app free. This is also where we host our AI models.

GitHub - To host the codebase. It allows multiple developers to work on the same software.

Python - Primary language we use for the back end.

React and JavaScript - Primary language we use for the frontend.

What have been the most influential books, podcasts, or other resources?

I strongly believe that developing the right mindset with a bias for relentless action is the key to achieving whatever you want. Most of the content I consume is geared towards:

  1. Making better decisions
  2. Having the right mindset
  3. Learning to execute effectively

Some recommendations:

Reality Transfuring

I’ve read this huge, 800+ page book based around metaphysics twice now. It’s based on the idea that our reality exists as a space of variations - and with the right mindset + action, it is possible to choose whatever reality you want to live in. It talks about focusing your energy on what you want, and how to use any situation (even negative ones) to your advantage.

Three Simple Steps

This book is written by a serial entrepreneur who has built 4 companies from scratch before writing this book. It talks about keeping a positive outlook, focusing on what you can control, having the right mindset, and creating your luck. Simple, practical, and to the point.

Slight Edge

This book talks about the importance of small, daily choices that add up over time. It helped me shift my mindset from a goal oriented approach to an effort oriented approach. Focus on putting the work in, daily - and watch it add up FAST.

I also read everything written by my mentor and good friend Tej Dosa. He talks about marketing, business, and spirituality. His work and guidance have played a huge role in getting me to where I am. Highly recommend checking him out.

Advice for other entrepreneurs who want to get started or are just starting out?

Build Leverage. Your time and energy is limited. Focus on doing things that multiply your effort. A few examples: Build an audience. Build a good network. Learn to write. Learn to sell. All of these amplify your efforts and you get more out of everything you do.

Speaking of selling, learn how to sell before anything else. It’s a meta skill that can be applied to any business or job. I started off as a Direct Response Copywriter before transitioning to consultant and business owner. Direct Response still forms the foundation of how I think about business. If you don’t know where to start, follow me on Twitter! I write about marketing and business (you’ll also get to follow along as I build Repurpose Pie)

Take more shots. I must have failed at 5 business models before stumbling on to Direct Response copywriting. (I tried dropshipping, blogging, ecom and failed at all of those). Once I found initial success, I built on top of it. You’re a few awkward failures away from making it all click. Putting off failure is putting off success. Just get started already.

Are you looking to hire for certain positions right now?

We’re looking to hire a part-time UI/UX designer to help us improve our UI and release new features. If you’re looking to work in a fast paced environment and get immediate feedback on your work, you might be a good fit. Send me an email at [email protected] with a few samples of your work and tell me why you’d be a good fit.

Bonus points if you are well versed with OAuth.

Where can we go to learn more?

If you have any questions or comments, drop a comment below!

P.S If you’re a writer or X creator who wants to grow on YouTube, TikTok, and Instagram with Repurpose Pie, we’ve got an exclusive offer for StarterStory members.

To avail of the offer, visit our website and use the code STARTERSTORY50 for 50% off for your first month. This code is exclusively for the StarterStory community, so please do not share it anywhere else! You can always reach out to me on Twitter if you have any additional questions.