11 Online Form Builder Success Stories [2024]
An online form builder is a tool that allows you to quickly and easily build online forms for your website.
Benefits of using a form builder:
- Use to easily collect information from visitors, customers, employees, or even other businesses for marketing research.
- Help businesses get more leads and increase conversion.
- You can build beautiful and professional-looking forms in minutes.
Here are some real life success stories of starting a online form builder:
1. GreenRope ($1.92M/year)
metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.
How much they make: $1.92M/year
Current team size: 15
GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.
2. ConvertCalculator ($96K/year)
Came up with the idea when a client asked him to build a price quote app. He searched Quora and Reddit for potential demand and found there were lots of people looking for a similar app. Decided to build it in a week and landed his first paying customers 2 weeks later.
How much they make: $96K/year
Current team size: 0
ConvertCalculator founder Joris de Ruiter went from building websites at an agency to running his own successful SaaS business that's now signing up new customers every day and taking $5,000 in monthly recurring revenue.
So... can you actually make money with a online form builder?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Paperform ($2.62M/year)
Diony McPherson and her husband Dean founded Paperform in 2016 as a lifestyle business. However, the business quickly grew and they made the decision to actively grow the company at the end of 2018. They have now bootstrapped the company to over $1.5 million in annual revenue and have built a team that they love working with.
How much they make: $2.62M/year
How much did it cost to start: $5K
Current team size: 19
Bootstrapped online form builder Paperform, founded by Diony McPherson and her husband, grew from a lifestyle business launched in 2016 to an annual revenue of over $1.5m by 2021, thanks to investing resources in supporting customers and creating a high-quality product.
4. 123FormBuilder ($5.04M/year)
Florin Cornianu came up with the idea for 123FormBuilder while working as a software developer. He and his co-founder, Tudor Bastea, identified a need for a user-friendly form builder to collect and manage data. Through trial and error and with the help of industry experts, they grew the business to over a hundred thousand users and achieved steady growth.
How much they make: $5.04M/year
Current team size: 90
123FormBuilder co-founder and CEO, Florin Cornianu, shares how they grew their SaaS business to almost 100 employees, over a hundred thousand active users, and broke the $1M annual recurring revenue mark through a market-centric, data-driven approach to product design and product marketing, a solid channel partnership strategy, and aggressively reinvesting profits.
So... can you actually make money with a online form builder?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Reform ($120K/year)
How much they make: $120K/year
Current team size:
"Co-founder goes from idea to 100 customers in 8 months with innovative form builder, Reform."
6. Tally Forms ($840K/year)
The founders were working on a previous startup, which aimed at help hotels to connect with travel influencers, but then COVID hit and travel stopped abruptly.
That's when they decided to work on Tally, another idea they had in the backlog.
Why Tally? As makers and frequent form users, they were unsatisfied with the existing tools out there. They either force you in a specific format or bombard you with countless limits and paywalls.
They wanted a simple, yet powerful form builder that allows you to create any type of form without breaking the bank. They set off building Tally—a new type of form builder for makers and no-coders.
How much they make: $840K/year
How much did it cost to start: $0
Current team size: 3
This case study analyses how Tally, a no-code SaaS tool to create forms, achieved an impressive 12.6k users and $6,000 MRR within just a year of bootstrapping.
So... can you actually make money with a online form builder?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. NoteForms ($174K/year)
Julien Nahum, founder of NotionForms, came up with the idea for his business after discovering the API release of Notion, a productivity software. As a huge fan of Notion, he wanted to build something with the API and decided to create a form builder integration that offers advanced features specifically for Notion users. Since its launch, NotionForms has gained 26k users, 850 paid subscribers, and generates an ARR of $182k.
How much they make: $174K/year
How much did it cost to start: $0
Current team size: 1
NotionForms, a SaaS company offering a form builder integration to Notion, boasts an impressive total of 26k users, 850 paid subscribers, and an ARR of $182k, with steady growth since its launch and being used internally by many huge tech companies.
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
