How This Couple Bootstrapped A $1.5M ARR Online Form Builder
Hello! Who are you and what business did you start?
Hey there, my name is Diony McPherson and I’m one of the founders of Paperform. Paperform is an online form builder, but it’s really become its own beast and is used for a whole lot more, like eCommerce pages and appointments. We attract people from all walks of life, mainly running small to medium businesses, who need to create forms, product pages, and rich landing pages that capture data (we call these “landing forms”).
We operate in a fairly saturated market, but we offer a product that is so unique and versatile that we stand out. Our main differentiators are our no/low code form builder which is free text (like writing a doc where you insert elements), being able to create beautiful forms, and conveying your brand extremely well. Our forms end up being super easy to create, engaging, and brand-friendly.
I founded Paperform in November of 2016 with my husband Dean as a lifestyle business - something we could run from home, just the two of us. We just wanted to be able to afford a house, to be honest! However the business grew like crazy, and we made a conscious decision to actively grow the company at the end of 2018 and drop the notion of a lifestyle...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
