We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting an online form builder:

#1: Joris de Ruiter, founder of ConvertCalculator:

We chatted with with Joris, founder of ConvertCalculator ($8K/month). In our interview, Joris says:

When starting, success is always around the corner. If we do this or if we do that, we can make it work.

Read the full interview ➜

#2: Diony McPherson, founder of Paperform:

We chatted with with Diony, founder of Paperform ($218K/month). In our interview, Diony says:

The advice you receive from people putting cash in your hands is invaluable. People don’t give you theoretical ideas of how the product could improve, instead, they demand you make the solution better in a specific way that solves their problem.

Additionally:

Learn the value of discipline. Founder work is 99.99% unglamorous and tedious. If you can appreciate the value of getting mundane or grueling tasks done without anyone else acknowledging them or praising you, you’ll go far.

Further:

Learn how to argue well. Surround yourself with people who are smarter than you in their profession, and allow them the room to disagree with you. Let go of your ego, but fight for things you care about.

Read the full interview ➜

#3: Joris de Ruiter, founder of ConvertCalculator:

We chatted with with Joris, founder of ConvertCalculator ($8K/month). In our interview, Joris says:

So instead of quoting my client, I suggested they pay $30,- per month for it. They said yes. This was my first validation for the product.

Additionally:

I learned from previous projects that the worst thing you can do is develop behind closed doors, so I started improving the product incrementally, with a lot of input from customers. In fact, I scheduled 2-3 calls a week to get more and more insights on my customer's real challenges.

Further:

The absolute number one is “do fewer things”. Focus on the truly essential stuff, and do this right. Don’t put all that other stuff on a todo list either, maybe write it down somewhere if that helps, but I don’t do that either.

Read the full interview ➜

#4: Florin Cornianu, founder of 123FormBuilder:

We chatted with with Florin, founder of 123FormBuilder ($420K/month). In our interview, Florin says:

Build and keep the customer care team in-house. I cannot stress this enough: retention reflects how relevant and useful your product is but, once you have a good product, it is all about customer care.

Additionally:

Many of our ex-employees have started their own businesses and I am so, so happy to have been part of and to have contributed to their journeys.

Read the full interview ➜

#5: Diony McPherson, founder of Paperform:

We chatted with with Diony, founder of Paperform ($218K/month). In our interview, Diony says:

Businesses need at least one founder who cares too much - someone who hates to see the little things not done right and who is willing to hold on to their values like a dog with a bone. But they need to do this with grace and humility.

Additionally:

Hone your instincts. Learn how to rely on your decision-making abilities. Consider the experiences you have had and are having and learn from them. Practice critical thinking. It’s becoming a lost art and contributing to a loss of common sense.

Further:

Learn how to argue well. Surround yourself with people who are smarter than you in their field, and allow them the room to disagree with you. Let go of your ego, but fight for things you care about.

Read the full interview ➜

Part of

Starting An Online Form Builder: Everything You Need To Know

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