15 Things To Know When Starting A Successful Men's Underwear Brand

Want to start your own men's underwear brand? Here are 15 tips you should know.
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We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a men's underwear brand:

#1: Krystian Frencel, founder of Bunch of Animals:

We chatted with with Krystian, founder of Bunch of Animals ($5K/month). In our interview, Krystian says:

I gave up. That is…until the beginning of 2017 when I came across an ad for MeUndies on Facebook. I thought to myself. I’m going to do this! I’m going to try again.

Additionally:

Have patience. If you put effort towards anything you’re passionate about, you are bound to collect the fruits of your labour.

Further:

Don’t get discouraged by failure. Think of it like playing a video game. The strategy may not have worked, but you can always try a different move. Learn, adapt and push forward.

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#2: Zaid Shahatit, founder of Nooks:

We chatted with with Zaid, founder of Nooks ($800/month). In our interview, Zaid says:

I’m really happy that I’ve considered unconventional marketing routes. Facebook and Google ad costs rise every year. Just like what happened with me - they can decide to kick you off at any moment and not be bothered.

Additionally:

Get rid of the “get-rich-quick” scheme mindset that so many new eCommerce stores seem to have. You’ll only be disappointed once you realize that it takes serious work.

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#3: Fran Dunaway, founder of TomboyX:

We chatted with with Fran, founder of TomboyX ($2M/month). In our interview, Fran says:

Find mentors who can help you sort through the most important issues at hand so that you can address the urgent needs of your business, as you prioritize urgent from important and stay focused.

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#4: Robert Patton, founder of SHEATH LLC:

We chatted with with Robert, founder of SHEATH LLC ($140K/month). In our interview, Robert says:

You have to find what works for and motivates you to keep going day in and day out for as long as it takes. Are you willing to sacrifice 20 years to dedicate to this dream without pay? If not, then you may not have what it takes, if so, you do, and most likely it won’t take 20 years.

Additionally:

Everyone’s path to success is different, but they all have similar characteristics: an extreme desire and faith that it will work; persistence and the ability to visualize ahead of time; writing down the goal and breaking that goal down into manageable steps from start to finish.

Further:

Building a business really tests you as an individual, as you must utilize essentially everything you’ve learned from all previous experiences up until that point in your life.

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#5: Robert Patton, founder of SHEATH LLC:

We chatted with with Robert, founder of SHEATH LLC ($140K/month). In our interview, Robert says:

You have to go inward. Stop looking for external answers. The answers will come from the infinite if you quiet the mind.

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#6: Marc Debnam, founder of Stonemen:

We chatted with with Marc, founder of Stonemen ($80K/month). In our interview, Marc says:

Write a business plan. Doesn’t have to be fancy. It will evolve but it also will give you the clarity to prioritise.

Additionally:

The best move we did was to switch to the Shopify platform in 2016. Everything became simple.

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#7: Fran Dunaway, founder of TomboyX:

We chatted with with Fran, founder of TomboyX ($2M/month). In our interview, Fran says:

Our research taught us that the lifestyle brands with staying power started by focusing on one ‘hero’ product and building from there.

Additionally:

One thing that I think is important is to not get excited about anything until it’s a done deal.

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#8: Danny Charbonnet, founder of All Citizens:

We chatted with with Danny, founder of All Citizens ($/month). In our interview, Danny says:

Entrepreneurship is a lonely road and it’s easy to keep your head down and be the only one working on building your company, but some of the best ideas I’ve had came from conversations with mentors, experts, and friends.

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Want to start a men's underwear brand?

See our full guide ➜