How Profitable Is A Men's Underwear Brand? (Updated for 2022)

How Profitable Is A Men's Underwear Brand? (Updated for 2022)
Start A Men's Underwear Brand

Are you looking to start a men's underwear brand? No wonder, considering the market size is $26.3B. But remember that the average time to your first revenue is 7 months.

So, how profitable is a men's underwear brand? Considering that the initial investment is $12.3K and the potential revenue is $5.73M per year with a gross margin being 40%, you should get your money back in 7 months. Then your monthly profit should be $191K per month on average.

A men's underwear brand may seem all about its products and services, but that's how most owners perceive it. Of course, one of the things that every start-up idea would ask for would be profitability. If you plan on starting a business, this question may also be in your mind. If so, don't worry because we'll cover it for you.

In this article, we'll cover the profitability of the men's underwear brand and everything else related to it. Such information will be helpful as you run your business by determining how to succeed in it.

Without further ado, let's get into it!

Is a men's underwear brand profitable?

Yes, a men's underwear brand is generally a profitable one. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since your potential revenue is $5.73M per year with a gross margin of 40%, you can recover your investment within 7 months or even less.

Of course, it all comes down to how much you earn compared to the potential revenues of your men's underwear brand.

To determine whether your business is profitable, you should earn more than your expenses within 7 months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your men's underwear brand is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a men's underwear brand worth it?

If you’re wondering if a men's underwear brand is worth it, the answer is a big YES. With these types of businesses, you can earn as much as $5.73M per year.

Further, you can have your initial investment of $12.3K back within 7 months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $26.3B, it will be possible for you to enjoy a monthly revenue of $191K. As such, it’s the type of business you should consider starting.

Of course, you must learn and understand every aspect of running a men's underwear brand to ensure success. Still, as long as you have the initial investment and can endure 7 months before your actual gains, this business is worth it.

You might even need to get some financing to launch such a business. We have a guide exactly for you on how to finance a men's underwear brand.

How much can you make in a men's underwear brand?

With a men's underwear brand, you can make as much as $5.73M per year since it has a gross margin of 40%.

All you need is an initial investment of $12.3K. Then, with proper knowledge and sustained effort, you can have the ROI (or return of investment) within 7 months.

Generally, a men's underwear brand can offer you a monthly profit of $191K since you’re catering to a market size of $26.3B. But, of course, this size varies depending on your area of choice.

How much does a men's underwear brand make a week?

The weekly profit for a men's underwear brand ranges around $47.7K. As such, you can enjoy a monthly profit of $191K.

To know if your men's underwear brand achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you’ll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you’re hitting your target goal for your men's underwear brand.


In a nutshell, a men's underwear brand is quite promising if you plan on starting such. With a market size of $26.3B, you can enjoy a potential revenue of around $5.73M per year with a gross margin of 40%.

Considering this information, you can enjoy a return of investment within 7 months, especially if you have a monthly profit of $191K. Overall, the success of your men's underwear brand also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this men's underwear brand is profitable.

Make sure you have a proper men's underwear brand plan and know how to get clients for your men's underwear brand.

Pat Walls,  Founder of Starter Story
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