How Profitable Is A Men's Underwear Brand? (Updated for 2024)

Updated: September 20th, 2023
Start A Men's Underwear Brand

How Profitable Is A Men's Underwear Brand? (Updated for 2024)

So you want to start a men's underwear brand?

And the first question that came to your mind was, “Well, is a men's underwear brand profitable?”

With a market size of $26.3B there’s plenty of business to go around. Especially considering the initial investment is $4K and potential revenue is $5.73M per year with gross margins being 40%.

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a men's underwear brand.

Let’s dive in!

Is a men's underwear brand profitable?

Yes, a men's underwear brand is generally a profitable one. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since your potential revenue is $5.73M per year with a gross margin of 40%, you can recover your investment within 7 months or even less.

Of course, it all comes down to how much you earn compared to the potential revenues of your men's underwear brand.

To determine whether your business is profitable, you should earn more than your expenses within 7 months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your men's underwear brand is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a men's underwear brand worth it?

If you’re wondering if a men's underwear brand is worth it, the answer is a big YES. With these types of businesses, you can earn as much as $5.73M per year.

Further, you can have your initial investment of $4K back within 7 months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $26.3B, it will be possible for you to enjoy a monthly revenue of $191K. As such, it’s the type of business you should consider starting.

Of course, you must learn and understand every aspect of running a men's underwear brand to ensure success. Still, as long as you have the initial investment and can endure 7 months before your actual gains, this business is worth it.

You might even need to get some financing to launch such a business. We have a guide exactly for you on how to finance a men's underwear brand.

Learn more about starting a men's underwear brand:

Where to start?

-> How to start a men's underwear brand?
-> Men's underwear brand plan
-> How to finance a men's underwear brand?
-> How much does it cost to start a men's underwear brand?
-> Pros and cons of a men's underwear brand

Need inspiration?

-> Other men's underwear brand success stories
-> Examples of established men's underwear brand
-> Marketing ideas for a men's underwear brand
-> Men's underwear brand slogans
-> Men's underwear brand names

Other resources

-> Men's underwear brand tips

How much can you make in a men's underwear brand?

With a men's underwear brand, you can make as much as $5.73M per year since it has a gross margin of 40%.

All you need is an initial investment of $4K. Then, with proper knowledge and sustained effort, you can have the ROI (or return of investment) within 7 months.

Generally, a men's underwear brand can offer you a monthly profit of $191K since you’re catering to a market size of $26.3B. But, of course, this size varies depending on your area of choice.

How much does a men's underwear brand make a week?

The weekly profit for a men's underwear brand ranges around $47.7K. As such, you can enjoy a monthly profit of $191K.

To know if your men's underwear brand achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your men's underwear brand.

How much does a men's underwear brand owner make?

The income of a men's underwear brand owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly salary of the owner of an established men's underwear brand is about $47.7K. But it can also be 80% lower or higher depending on so many factors it's almost impossible to say exactly.

While the potential for earning a good income as a men's underwear brand owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Men's underwear brand profit margins

Generally speaking, men's underwear brand makes a profit margin of around 40%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a men's underwear brand, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, men's underwear brand owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, men's underwear brand owners can ensure long-term sustainability and profitability for their business.

Men's underwear brand owner salary

The salary of a men's underwear brand owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established men's underwear brand, in a prime position, might see an average weekly salary around the ballpark of $47.7K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.


In a nutshell, a men's underwear brand is quite promising if you plan on starting such. With a market size of $26.3B, you can enjoy a potential revenue of around $5.73M per year with a gross margin of 40%.

Considering this information, you can enjoy a return of investment within 7 months, especially if you have a monthly profit of $191K. Overall, the success of your men's underwear brand also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this men's underwear brand is profitable.

Make sure you have a proper men's underwear brand plan and know how to get clients for your men's underwear brand.