On Building A Menswear Brand And Growing 70% YOY
Hey there! I’m Danny Charbonnet and I’m the founder of All Citizens, a direct-to-consumer menswear brand perfecting premium, performance-based, everyday apparel at an incredible value. All of our products are made with performance fabrics and tons of comfort-enhancing designs and offered at half the price of other premium performance menswear brands - in short, we make better apparel at better prices.
I started the brand by launching a pair of boxer briefs that are made with a high-performance microfiber that wicks moisture, dries quickly, is luxuriously soft and ultra-breathable, and has incredible stretch and resilience. Then, I paired this incredible fabric with comfort-enhancing designs such as our signature Breathe Zones™, which are mesh areas strategically located where guys sweat the most (on the lower back and in between the thighs) for ventilation and airflow, Grip Thighs™ to keep the legs from riding up, a Horizontal Fly for a more natural movement when nature calls. This has since become our flagship product, but we have expanded to offer performance dress shirts (another best-seller), as well as training shorts, t-shirts, and socks.
Our customers are discerning men who prioritize quality and value and are looking for thoughtful products that astutely...
