1,000+ Unique Men's Underwear Brand Names

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Updated: June 10th, 2025

So, you've come up with the perfect men's underwear brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your men's underwear brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best men's underwear brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your men's underwear brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Men's Underwear Brand Name Generator

Want to come up with your own unique company or brand name?

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Ideas

Catchy men's underwear brand name ideas

Underwear is Art
I'm Good for Something
Busty Men
Under the Loonies
Fancy Undies
The Underwear King
Femme & Co
Pant-A-Lant
Nordic underwear
Roxy by Adam
The Big Ballerz
Superb Men Underwear
Underwear Guide
Mintz & Brooks
Undies Guide
Mr. Handsome
Menswear for men
The Naked Guy
The Men Underwear
Jocky Locker
Undies and More
Pleasures of the Male
Undies of Australia
Suit Up Men
Men's Underwear & Lifestyle
Underweave
Dads Wear
Men Underwear Enchantment
Co Men Underwear
Men Underwear Village
The Men Secret
Men Underwear Explored
My Men Underwear
Men Underwear Dress
Men Underwear Up
Snazzy Men Underwear
Go Men Underwear
Men Underwear Deluxe
Men Underwear Group
Trendy Men Underwear
Men Underwear Co
Posh Men Underwear
Men Underwear Io
Refined Men Underwear
Pro Men Underwear
Men Underwear Stream
Men Underwear Line
Men Underwear Hot Spot
Men Underwear Ice
Men Underwear Drag
Men Underwear Hop
Chosen Men Underwear
Men Underwear Shop
Sophisticated Men Underwear
Men Underwear Age
Polished Men Underwear
Men Underwear Art
Unique Men Underwear
On Men Underwear
Trek Underwear
Lookout Underwear
Dwell Underwear
Terra Underwear
Aqua Underwear
Champion Underwear
Doll Men
Spaces Underwear
Used Underthings
Grown
Military Personnel Spot
Ragged
Loose
Apparel Group
Several Undies
The Loose
Rodgers Boxers
BlueUnderwear
Fitting Linen Trading Co
ProminentBoxers
Military Personnel Collective
Laundry Group
The Wise
Human Being Spot
The Intelligent
The Successful
Fighters Spot
The Elderly Mankind
Human Beings Place
Righteous Human Being Group
Handled Clothing Trading Co
Boys Place
The Married Military Personnel
Blotters Boxers
Blue Boxing
Filthy
Linen Collective
Baggy Bagger
British Shorts Pro
Honest Human
Elderly
Serviceman Group
The Skilful Shorts
The Pretty Thong
Worthy Human Beings
Blue
Soaked
Length Bvds
The Extra
Used Underside
Favorite
Nice Military Personnel
Greek
AgedMan
Successful Pants Spot
Clean Pugilist Pro
ExperiencedBoxers
Of order Underwear
Handsome
Big
Good
LightUnderwear
The Tattered Laundry
Thin Human Being
Talkers Boxers
Thermal Bvds

Creative men's underwear brand name ideas

Best Boxing Gloves
Bernadette Underwear
Married Madman
Called Boys Spot
The Male Boys
Feminine Laundry Collective
Rocker Boxers
Dockers Boxers
Extra Apparel
Remarkable Human Beings Co
Knit
Handed Bagger Collective
Married Mankind
Experienced Golfers Co
Worthy Military Personnel
Tall
Awkward Boxers
Pro Shorts
Mankind Pro
The Spare Underclothes
Professional Jocks Co
One
The Famous
Underclothes Place
Elderly
Fitting
Blue Boys
The Synthetic Linen
Thick Clothing
Few Boys
Robbers Boxers
Baggy Bodybuilders
Boys Trading Co
Prominent Fighters
Used Underclothes
The Pink Apparel
The Skimpy
FemaleBoxers
Boys Co
The Irish Packer
The Married Serviceman
Blue Brawlers
The Successful Pugilist
NiceUnderwear
Old Piece Trading Co
SouthBoxers
Mocker Boxers
Fighters Pro
The Nice
The Older
The Retired
Foxes Boxers
Blue Briefs
The Haired
Bvds Spot
Strange Military Personnel
The Flimsy
Plain Bvds Co
Skimpy Clothing Co
The Heavy
Yellow Laundry Group
Educated
ThickUnderwear
The Strange Humankind
New Underclothing
Uncared for Underwear
The Brave Gentleman
The Learned
The Sensible Human
The Top
Expert Undies Pro
Baggy
Wear
The Soiled
Striped Underclothing Spot
Knit Linen Trading Co
Better Brawlers
RetiredBoxers
Feminine Linen Place
White Linen Pro
FreshUnderwear
Underneath Spot
Several Undies
The South Players
Sleeved Bvds Pro
Boxer Boxers
Trained Shorts
The Bearded Valet
Expert Shorts
The Greek
The Lined Underclothing
ExpensiveUnderwear
Class
The Wonderful
Gentleman Spot
Wise
Bad Human Being Spot
InnocentMan
Piece Spot
Olympic Pugilist Trading Co
Light Apparel Spot
Faced
Heavy Underneath
Ordinary Military Personnel
Thong Place
Woolly
PromisingBoxers
Silken
Jocks Co
Jocks Spot
Rich Military Personnel
DryUnderwear
AgedMan
Professional
Pugilist Spot
The Grown
Light
Disposable
Righteous Human Being Group
Best Boys
Mankind Trading Co
The Old
Saucers Boxers
Learned Human Beings Place
ElderlyMan

Learn more about starting a men's underwear brand:

Where to start?

-> How to start a men's underwear brand?
-> Men's underwear brand plan
-> How to finance a men's underwear brand?
-> How much does it cost to start a men's underwear brand?
-> Pros and cons of a men's underwear brand

Need inspiration?

-> Other men's underwear brand success stories
-> Marketing ideas for a men's underwear brand
-> Men's underwear brand slogans

Other resources

-> Profitability of a men's underwear brand
-> Men's underwear brand tips

Funny Men's Underwear Brand Names

Grown Gentleman Place
Warm
NiceUnderwear
Monsters Boxers
The Educated
Uncared-for Underwear
PinkUnderwear
Used Union Suit
The Clever
Big Piece
Bearded Mankind Group
Good Piece Pro
Used Underthings
InnocentMan
Clean Shorts Spot
Light
The Blue
Purple
Proud
RighteousMan
Shorts Group
Talkers Boxers
Nice Military Personnel
Yellow Laundry Group
Time Packer
Striped Fighters Trading Co
Athletic
Blue Boys
The Greek Undies
Human Being Pro
Skimpy Thong Collective
Many
Potters Boxers
ExperiencedBoxers
PromisingBoxers
Able Gentleman Trading Co
Striped Clothing Co
Pro
The Lightweight
BraveMan
Red
WetUnderwear
Boxes Boxers
Silky Linen
The Elderly Piece
OutstandingBoxers
Human Pro
The Aged
Clever Pugilist Spot
Thermal Underclothes Co
Sleeved Linen Trading Co
The Able
Righteous
The Bright
The Dainty
The Skilful Shorts
Players Co
Pants Co
Underclothing Trading Co
Bad Human Being Spot
Educated
Mortal Male
Human Beings Collective
Stoppers Boxers
Underclothes Spot
Frilly Bvds Trading Co
GoodMan
Righteous Military Personnel Pro
Fitting
The Handsome Human
LinedUnderwear
Fitting Laundry
Time Fighters Group
Dainty
Loose
Used Undergarment
The Good Human Beings
Baggy Bodybuilders
Skimpy Clothing Co
The Successful
Mortal Military Personnel
Military Personnel Spot
Woolly Underneath Group
The Nice Human
Valet Spot
The Light
Underclothes Pro
British Boys
Prominent
The Holy Valet
Under there Underwear
Long Bvds
Thick Bvds
The Top
Affirmer Underwear
LearnedMan
Bearded
The Armed
The Handsome Human Beings
Best Boxing Gloves
Undress Underwear
Prospers Boxers
Thin Piece Spot
Greek
Handled Thong Pro
Thick Clothing
Stalker Boxers
FamousBoxers
New
Lightweight Bagger
The Wonderful
Upset Underwear
Underneath Place
The Happy
Older Players Place
The Handsome
The Promising
Pugilist Group
Poor
Primitive
Local Pugilist Pro
The Ordinary Human Beings
Choppers Boxers
The Favorite Pants
The Righteous

Cool men's underwear brand name ideas

Sleeved Clothing Co
The Long Linen
Boys Group
British Brawlers
LacyUnderwear
Frilly Thong
The Synthetic Linen
FamousBoxers
The Several
The Athletic
Tattered
Few
Underclothes Trading Co
Righteous Piece Co
The Handsome Human Beings
The Married Military Personnel
Worthy Human Beings
The Female
The Worthy Gentleman
Blockers Boxers
Fine
Retired Packer Place
The Elderly
Professional Players Place
BaggyUnderwear
Wise Mankind
ModernBoxers
Faced Valet Spot
LightUnderwear
The Good Human Beings
UnfortunateMan
Extra
Fresh
Used Underclothes Collective
Sleeved Linen Trading Co
The Handled Thong
FacedMan
Undies Co
Boys Place
Dainty Underclothes
Trained
Wealthy Humankind Co
The Blue
Several Players
The Stained Linen
Married Mens
Clean Pugilist Pro
Big
Bagger Collective
LightweightUnderwear
The Sensible Human
Mortal Male
Soft Apparel
The Lightweight Pugilist
Upset Underwear
Again Underwear
The Skilled
Oscars Boxers
The Modern
Favorite
Mankind Trading Co
Linen Co
Better Brawlers
Blue Bullfighters
Elderly
Light Apparel Spot
Linen Trading Co
Tight Bvds
Underneath Spot
GoodMan
Time Packer
The Loose
The Holy Valet
Mocker Boxers
Piece Collective
DryUnderwear
Jocks Spot
Edible Clothing Pro
OlympicBoxers
Thong Place
RichMan
NotableBoxers
Better Boxing Gloves
Fosters Boxers
SkilledBoxers
South Fighters
Former Fighters Pro
Success Underwear
The Class
Light
Thong Co
Greatest
The Learned
White Linen Pro
Worthy
Disposable
Thin Human Being
The Wonderful Human Beings
The Local
The Tattered Laundry
Valet Trading Co
Nice Military Personnel
The Insulated
Wet jet Underwear
The Happy Mankind
Piece Group
FemaleBoxers
Shocker Boxers
Human Being Group
Haired
Military Personnel Spot
Holy Valet Spot
The Righteous
Filthy
The Handsome
The Ragged Underneath
The Green Undies
Human Beings Collective
DaintyUnderwear
Potters Boxers
The Olympic
The Haired
The Average Humankind
The Armed
Laundry Pro

Unique men's underwear brand name ideas

The Warm
Baggy Brawlers
The Wise Gentleman
Younger Serviceman Collective
Known Players Place
Soaked Underclothing
Soiled
The Old
Time Fighters Group
StripedBoxers
The Intelligent
Handed Golfers Trading Co
Awkward Boxers
The Prominent
Married Male
The Bad Human Beings
SouthBoxers
Wicked Humankind Collective
The Extra
Underneath Collective
Feminine Bvds Co
Bvds Spot
Mankind Pro
The Tight
Married Mensch
Handed
Baggy Bodybuilders
Boys Trading Co
Known
Wise Human Beings Group
Baggy Boxing
Cleverest Pugilist Co
Mortal Military Man
Clever Pugilist Spot
Pink Bvds
The Lightweight
Strange Valet Pro
The Male Boys
Under there Underwear
The Aged
The Good
The Tall Piece
Handsome
MarriedMan
Baggy
The Married Serviceman
Human Beings Group
Cheap Thong Spot
Sleeved Bvds Pro
Expensive Underclothing Group
Humankind Trading Co
Pugilist Co
StyleUnderwear
Few Fighters Place
The Older Human
The Irish Packer
The Pretty Thong
The Lined Underclothing
PromisingBoxers
Experienced Golfers Co
Dockers Boxers
Rockers Boxers
Used Underclothing
Striped Fighters Trading Co
The Elderly Mankind
QuietMan
Irish Undies Spot
Unfortunate
Skimpy Underneath Group
Used Underside
The Long
The Favorite Pants
Laundry Co
Underclothing Co
Underfur Underwear
Baggy Boxing Gloves
Apparel Co
Handled Clothing Trading Co
Strange Military Personnel
TwoBoxers
Silky Linen
Baggy Bagger
The Married
Wealthy
The Reasonable
BeardedMan
Blue Boys
Heavy Underneath
Educated
Pro Shorts
FormerBoxers
The Famous
Thong Trading Co
Bright
Jocks Place
Cheap Underclothes Pro
One
Many
The Trained Bagger
The Loose Underclothes
AthleticUnderwear
Knit
The Most
The Ordinary Gentleman
The Skilful Shorts
Oxford Boxers
AverageMan
Able Gentleman Trading Co
Long
Intelligent
Synthetic
Younger Piece Trading Co
The Younger Gentleman
Woolly Underneath Group
Laundry Trading Co
Lightweight Bagger
Plain Thong Collective
Green
Choppers Boxers
The Heavy
The Best
Promising Shorts Pro
ManyBoxers
British Boxing Gloves
Thermal Apparel

Cute men's underwear brand name ideas

Cleverest Jocks Group
The Remarkable
Soiled Underclothes Co
Haired Human Being Pro
Bearded Serviceman Trading Co
Clever
PinkUnderwear
The Average
Strange Human Beings Group
Underclothing Pro
Laundry Collective
Synthetic Laundry
Uncared for Underwear
Righteous Military Personnel Pro
Toddlers Boxers
The Stained Laundry
Mortal Mensch
YoungerMan
Human Being Spot
Silken Underclothing
Jocks Co
Skillful Players Pro
The Extra Underclothes
Green Shorts Pro
Underclothing Trading Co
Wonderful
The Class Fighters
Underclothes Pro
Athletic Underclothes
Few Boys Pro
The Style
Ragged
Strong Piece Group
Good Human Beings Spot
Striped
English
NewUnderwear
British Boys
Few Boys
Panties s Underwear
Pink Laundry Group
Modern
Pugilist Group
Clothing Spot
Locker Boxers
TallMan
Good Piece Pro
Packer Place
ElderlyMan
Proctor Boxers
Humankind Collective
New Apparel
Righteous Mankind Co
The South Players
Trained Shorts
The Big
RedBoxers
Aged
Undies Trading Co
Frilly Bvds Trading Co
White Shorts Co
Silken
The Thin
New
SoiledUnderwear
Expensive
Lined
RetiredBoxers
The Older
The Older Boys
Red Pants
HeavyUnderwear
The Sleeved Linen
Known Shorts Group
Athletic Underclothing Collective
The Promising
The Grown
British Bouts
White Thong Place
Expert Undies Pro
To them Underwear
Forget Underwear
CleverestBoxers
Boys Pro
The Red
Human Group
The Lacy Bvds
Mortal Military Personnel Pro
Blue Briefs
RedUnderwear
British
Yellow Laundry Group
Purple
Bvds Group
Apparel Trading Co
NiceMan
Professional
SensibleMan
The Long Clothing
Human Being Trading Co
Skimpy Thong Collective
Boxes Boxers
ThickUnderwear
Bearded
BraveMan
The Outstanding
Upstairs Underwear
The Pink
Handled Thong Pro
The Clean
Nice
Holy Mankind
Gray
Piece Co
The Used
Dainty Underclothing Collective
Bernadette Underwear
Favorite Players Spot
StainedUnderwear
The Professional Undies
The Soiled Linen
Used Undergarments
Fighters Collective
Cleverest Golfers Trading Co
Human Pro

Clever men's underwear brand name ideas

New Underclothing
Good Piece Spot
The Able
Fighters Spot
Better Briefs
Stalker Boxers
Linen Collective
Older Players Place
Human Beings Place
Married Mate
Thermal
Sleeved
Military Personnel Trading Co
The Silky
Mortal Human Beings
The Class Packer
Wear
Soft Clothing Place
SoakedUnderwear
ProminentBoxers
Soiled Underclothes Trading Co
Famous
Used Undergarment
The Dainty
The Synthetic Underclothing
Strange Mankind Co
Comfortable Underneath Collective
Boys Co
Golfers Co
Edible
ThinMan
Synthetic Linen
ExperiencedBoxers
Fancy
Coarse Apparel Collective
Human Co
SkilfulBoxers
Affirmer Underwear
Gentleman Collective
Ordinary Serviceman
Clean
Married
The Better
The Promising Packer
The Skillful Shorts
Pants Trading Co
Warm Underneath Trading Co
Knit Linen Trading Co
Bad Human Being Spot
Rich
Packer Collective
Learned
BaggyBoxers
The Dainty Apparel
The Brave Serviceman
The Worthy Mankind
Female
The Baggy
Ordinary Military Personnel
Class
The Male
BlueBoxers
Boxer Boxers
The Notable Players
Used Underclothes
FittingUnderwear
Underclothes Collective
The Skillful Jocks
The Comfortable
Fighters Pro
Red
Wet Underclothing Spot
Blue Boxing Gloves
Primitive Piece Pro
The Handed
The Former
English Packer Collective
The Soft
The Elderly Piece
Serviceman Group
Cheap
Folded Apparel
The Lacy
The Innocent
Blue Bantamweight
Used Underthings
Thong Collective
Strong Valet Place
Aged Gentleman Spot
Pro
Younger
Loose
Known Pugilist Co
The Strong
British Bantamweight
Valet Group
The Called
The Brave Gentleman
Apparel Place
Married Mankind
Best Boys
Able Human Being Place
Long Apparel
Best Bouts
Local Pugilist Pro
Mortal Military Personnel
Primitive
Strange Serviceman Spot
Married Males
ExpertBoxers
Wise Human Beings
Uncared-for Underwear
The British Jocks
The Civilized Valet
Ordinary
Piece Trading Co
Prepared Underwear
The Retired
Enough Underclothes Spot
The Spare Underclothes
BestBoxers
White
The Faced Human
HonestMan
The Young

Best men's underwear brand name ideas

Thermal Apparel Spot
Used Union Suit
Clean Shorts Spot
Expert Shorts
Jocks Group
Mortal Mens
The Mortal
Woolly
Righteous Human Being Group
Blue Brawlers
The Younger
Primitive Human Being Spot
PieceUnderwear
Fitting Laundry
BlueUnderwear
The Cleverest
Better Bagger
Monsters Boxers
Underclothing Group
Remarkable Human Beings Co
Dead men Underwear
InnocentMan
Heavy
Greatest Bagger Trading Co
Top Jocks Collective
Two
White Boys Spot
LearnedMan
The Fanatical
CleanUnderwear
Players Collective
Best Bullfighters
LightweightBoxers
Rocker Boxers
The Style Underclothes
Unfortunate Serviceman
Humankind Spot
Mankind Collective
British Shorts Group
Jocks Collective
WealthyMan
British Bodybuilders
The Skilful
Several Undies
The Soiled
OlderMan
Successful Fighters Group
Prominent Fighters
Married Military Personnel
Feminine Laundry Collective
The Righteous Human Being
Blotters Boxers
Stained Thong Place
Athletic
The White
The Gray
The White Mankind
Mortal Madman
Married Madman
Ragged Underneath Trading Co
Female Pugilist
The Successful Pugilist
Thermal Bvds
The Light
The Flimsy
Valet Spot
Time
Striped Bagger
Military Personnel Group
The Thick Clothing
Blue Bagger
Lockers Boxers
Male
Handsome Valet Place
One Packer Collective
Aged Humankind Co
The Finest
The Civilized
FreshUnderwear
Recess Underwear
CivilizedMan
Blue Boxing
Wealthy Human Beings Place
Blue Bouts
Honest Human
White Human Place
Coarse
Used Undies
British Shorts Pro
Wet
Flimsy Underclothes
The English
Thin
The Greek
The Spare Apparel
The Tall Military Personnel
Poor
The Thermal
Instead Underwear
The Greek Undies
Pants Co
Serviceman Trading Co
Big Piece
Nags head Underwear
Players Pro
Plain Bvds Co
Feminine Linen Place
PinkBoxers
The Wear
Best Boxing Gloves
Fancy Thong Trading Co
Length Bvds
Mankind Group
Mortal Mate
WetUnderwear
Skimpy Clothing Co
Bonser Boxers
Fighters Group
Strange Human Beings
Humankind Pro
Thong Pro
Best Bantamweight
Thong Group
Known Pugilist Place
CubanBoxers

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Men's Underwear Brand:

Simple is always better

This means a few different things. Your men's underwear brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your men's underwear brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Men's Underwear Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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