How Much Does It Cost To Start A Digital Agency? (In 2023)
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
The cost of opening a a digital agency can vary based on several factors. However for a a digital agency you can expect to spend $62 to $45,611 with an average cost of $23,981.
- The minimum startup costs for a digital agency: $62
- The maximum startup costs for a digital agency: $45,611
- The average startup costs for a digital agency: $23,981
Here's a detailed list of a digital agency startup costs:
Learn more about starting a digital agency:
Where to start?
-> How to start a digital agency?
-> Pros and cons of a digital agency
Need inspiration?
-> Other digital agency success stories
-> Examples of established digital agency
-> Marketing ideas for a digital agency
-> Digital agency slogans
-> Digital agency names
Other resources
Equipment & Supply Expenses
Starting a digital agency may require purchasing some equipment, whether that's for producing the product or packaging the goods, or equipment needed in the back office.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Cleaning Supplies ➜ |
Optional |
$63 |
$200 |
First-aid Equipment ➜ |
Optional |
$3 |
$500 |
Business Formation Fees
There are a few key costs associated with forming your business entity, such as setting up an LLC and getting trademarks, copyrights, and patents sorted.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Set up business: LLC & Corporations |
Required |
$50 |
$500 |
Small Business Insurance |
Recommended |
$500 |
$2,000 |
Permit and License Fees |
Optional |
$50 |
$700 |
Lawyer Fees |
Optional |
$0 |
$1,500 |
Software Expenses
Your digital agency needs software to run efficiently!
Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
File Hosting Service |
Recommended |
$0 |
$299 |
Email marketing tool |
Recommended |
$0 |
$100 |
Accounting & Invoicing Software |
Recommended |
$0 |
$50 |
CRM Software ➜ |
Recommended |
$12 |
$300 |
Project Management Software |
Recommended |
$0 |
$25 |
Internal Communication Tool |
Recommended |
$0 |
$20 |
IT Support ➜ |
Optional |
$150 |
$2,000 |
Design Programs & Software |
Optional |
$0 |
$50 |
Social Media Management Tools |
Optional |
$0 |
$50 |
Payroll Software |
Optional |
$0 |
$200 |
Office Space Expenses
It will be your call to determine if you need office space. It is not a requirement but may be necessary as your digital agency grows.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Rent ➜ |
Optional |
$0 |
$5,750 |
Utility Costs For Office Space ➜ |
Optional |
$0 |
$1,150 |
WiFi & Internet ➜ |
Optional |
$0 |
$100 |
Employee & Freelancer Expenses
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Payroll Costs & Fees ➜ |
Optional |
$150 |
$250 |
Employee Hiring Expenses |
Optional |
$1 |
$2 |
Employee Rewards ➜ |
Optional |
$0 |
$100 |
Website Costs
Every business should have a website, and it's worth spending a bit of money to set it up right.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Domain Name ➜ |
Required |
$12 |
$200 |
Website Hosting Costs ➜ |
Required |
$0 |
$300 |
Website Builder ➜ |
Recommended |
$10 |
$500 |
Business Email Hosting Service ➜ |
Recommended |
$1 |
$15 |
Website & Live Chat Tool |
Recommended |
$0 |
$200 |
Web Designer ➜ |
Optional |
$200 |
$6,000 |
App Creation Costs
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
App Development ➜ |
Optional |
$1,000 |
$20,000 |
Advertising & Marketing Costs
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Business Cards ➜ |
Optional |
$0 |
$50 |
Customer Research & Surveys |
Optional |
$0 |
$300 |
Networking Membership Fees |
Optional |
$0 |
$250 |
Direct Campaigns, Printing and Mailing |
Optional |
$0 |
$300 |
Affiliate Marketing Commission & Fees |
Optional |
$0 |
$250 |
Influencer Marketing |
Optional |
$0 |
$750 |
Google Ads |
Optional |
$0 |
$300 |
Facebook & Instagram Ads |
Optional |
$0 |
$350 |
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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