Pricing I/O

How I Built A $3M Agency Helping SaaS Companies Nail Their Pricing

October 8th, 2022
Marcos Rivera
Founder, Pricing I/O
$375K
revenue/mo
1
Founders
13
Employees
Pricing I/O
from La Jolla
started December 2019
$375,000
revenue/mo
1
Founders
13
Employees
market size
$250B
avg revenue (monthly)
$238K
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth channels
Organic social media
business model
content-library
time investment
Full time
pros & cons
39 Pros & Cons
tips
1 Tips
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Hello! Who are you and what business did you start?

It’s a pleasure to be here, and thank you for having me. I’m Marcos Rivera, founder, and CEO of Pricing I/O, a pricing consultancy helping B2B software companies capture the value and unlock growth. With over 20 years of experience, we effortlessly deliver complex ideas, leaving our clients confident and clear on scalable monetization models that simplify packages, remove friction, and increase expansion. I am also the author of the book, Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS; a field guide for entrepreneurs who want to stop guessing when it comes to pricing.

In only our second full year in business, we doubled our team size, tripled our revenue, and helped 106 SaaS companies - All during a pandemic and without any marketing spend.

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